VOLUNTEER TOURISM—“INVOLVE ME AND I WILL LEARN”?

Voluntourism or volunteer tourism is increasingly available and popular amongst everyday tourists in different parts of the world. Despite its seeming virtue and it often being positioned as a form of “justice” or “goodwill” tourism, critics in the public media have begun to question and criticize the effectiveness or “real” value of volunteer tourism. However, academic work has not yet critiqued volunteer tourism in the same manner. This paper thus provides a critical and timely review of volunteer tourism, using interviews and participant observation with 11 respondents on a volunteer tourism trip to South Africa. This paper reviews volunteer tourists’ motivations (what prompted their participation); performances of the “self” in volunteer tourism; and the tensions and paradoxes surrounding volunteer tourism.     

Poland's international tourism : Long-term growth: breakdown: rapid recovery

This article provides a synthesis of the factors governing Polish international tourism, set against a background of 40 years of post-war development followed by the political and economic crisis of the early 1980s. Tourism fell sharply in the early 1980s but had already begun a rapid recovery by 1983–1984. Official agencies, and cooperative and private-sector enterprises cooperate closely in the provision of tourism services and management. Poland has an “open-door” tourism policy and participates in a variety of international tourist organizations and agreements. This account demonstrates the close relationship between international tourism and the economic, political and social situation of the destination country.     

Tourists and retailers' perceptions of services

This paper describes a study which measures tourist and retailers' perceptions of service levels in a tourism destination. A service quality model was used to develop survey items and interpret the results. The service dimensions used to evaluate a tourism experience included reliability, responsive, assurance, and access. The results indicate tourists evaluate tourism services based on “who” delivers as opposed to the nature of the services (as outlined in the Service Quality model). This has implications for those who create and service tourism destinations, such as city planners and leaders, tourism convention and visitor bureaus, and retailers.     

A facilitated access model and ottoman empire tourism

This paper proposes a “facilitated access” model to describe how local people make and have made use of tourism. Although Western travel accounts of the Arab Middle East have been studied by various disciplines, the Ottoman Empire has not been treated from a tourism studies approach. Travel narratives from 1835 to 1870 are used to reconstruct how, and tentatively why, Ottoman subjects adapted existing tourism services and expertise to the new Western tourists of the era. It is argued that Western tourism in the empire flourished in the foundational period before Cook Company tours began in 1869 because some Ottoman subjects could thus increase their own autonomy.     

Rosanzerusu is Los Angeles an anthropological inquiry of Japanese tourists

The popularity of Los Angeles with Japanese tourists prompts the anthropologist to ask what they are seeking there. An ethnography of that tourism discloses a number of “must see” sights for first time tourists. Subsequent tourists may seek more esoteric sites, as disclosed by an examination of tourist guide texts. Tourists progress from “mass” to “elite” status. Against a theoretical perspective of life as “sacred journey”, and of pilgrimage, tourism is seen as a ritual of modernity, amenable to semiotic analysis in the manner of Barthes. Los Angeles' ecumenical tourism reflects the mythology of the movies. Japanese tourists select sites drawn from this mythology which also reflect Japanese preferences (e.g., the Hollywood Bowl). They also emphasize sites where they may purchase souvenir or “marker” goods (e.g., UCLA). They thus attach importance to some sites thought to be quite minor by Angelenos.     

Attractiveness of cultural activities in European cities: A latent class approach

Cultural tourism behaviour and destination preference was analysed for 19 European capital cities, utilising the level of participation in cultural activities (participation) and the level of enjoyment of those cultural activities (attractiveness). A latent class model with three classes described the association in the data satisfactorily. Class 1 was labeled “low participation and high attractiveness”, Class 2 was labeled “high participation and high attractiveness”, and Class 3 was labeled “high participation and low attractiveness”. The Class 2 respondents with high participation and attractiveness had the highest cultural capital, and could be considered ‘specific cultural tourists’, whereas the Class 3 respondents could be considered ‘general cultural tourists’. Class 1 respondents, with relatively infrequent participation but high enjoyment, are potentially most interesting in marketing terms.     

Tourists and troglodytes: Negotiating for Sustainability

This paper contributes to the continuing discussion concerning the paradox that tourism destroys the object of its desire. An analysis is made of tourism relations and hospitality in a Turkish village, and it is argued that in their close interactions with tourists traveling independently of organized tour groups, local people are in a position to negotiate both their own “traditional” identity in the presence of tourists and the latter's quests and experiences in themselves. A dynamic notion of sustainability in cultural tourism is developed, by challenging the assumptions that tourist localities must remain authentically “traditional” to meet with the expectations of tourists.     

Human resources in tourism: Still waiting for change

This paper reviews key themes that impact on the role and management of human resources in tourism (primarily relating to work and employment) and assesses whether the past 20 years provides evidence of significant change within the sector. The paper considers the status of work in tourism and reflects upon the impact that key environmental developments have had upon employment—the practice of human resource management in contemporary tourism; the impact of global and social forces on perceptions of work and careers; the impact of ICT on work and employment in tourism; changing interpretations of skills within tourism; and the increasingly diverse nature of the tourism workforce in developed countries. Conclusions are drawn which point to a “hung jury” in considering whether change in the tourism workplace, over the review timeframe, has been ephemeral or more fundamental.     

Applicability of the market appeal—robusticity matrix: a case study of heritage tourism

Hong Kong is a city where contemporary global culture coexists with traditional Chinese heritage. One way of promoting Hong Kong's traditional built heritage is to develop a number of linked sites as a heritage trail. For helping the development of such, this study evaluates the applicability of the market appeal—robusticity matrix on heritage tourism development, by assessing the potential for tourism in the single-surname villages of Hong Kong's New Territories. The study techniques include documentary research, questionnaire survey and interviews. The findings indicate the matrix is effective for enabling the assessment of heritage tourism potential because it simultaneously demonstrates the importance of two major considerations for both tourism industry and heritage managers, namely market appeal—an asset's appeal to tourists, and robusticity—its ability to endure visitation. The shortcomings of the model includes the inappropriateness of the technical term “product design needs” in the market appeal subset and lack of community concerns in the robusticity subset of the matrix.     

The impact of customer-to-customer interaction and customer homogeneity on customer satisfaction in tourism service—The service encounter prospective

Customer satisfaction has been an important topic in tourism service management. Many researchers have argued that customer-to-customer interaction may affect customers’ evaluation of the service experience. Consequently, the objective of this research is to investigate the relationship between customer-to-customer interaction, customer homogeneity and customer satisfaction. This research adopted questionnaires to investigate tourists traveling to foreign areas from Taiwan. In conclusion, the perception of customer-to-customer interaction incidents could be extracted into six factors, including protocol and sociable incidents, violent incidents, grungy incidents, malcontent incidents, crude incidents, and inconsiderate incidents. The results of the analysis indicate that “protocol and sociable incidents” have a significantly positive impact on the “evaluation of fellow customers”. However, “malcontent incidents” have a significantly negative impact on customer satisfaction. “Marital homogeneity” has a positive influence on the “evaluation of fellow customers”. Finally, “evaluation of fellow customers” has a positive influence on customer satisfaction. Some suggestions for practitioners to manage customer compatibility and enhance customer satisfaction are proposed.     

Tourism and social change reply to Romsa

While most state socialist societies attempt to attract large scale foreign tourism, the Albanians continue to constrain the numbers and movements of foreign tourists permitted onto their soil. Within the framework of three “contexts”—the organizational, the environmental, and the perceptual—this paper briefly looks at the individuality of the Albanian approach to foreign tourism: implicitly, as a possible model for other small, less developed societies. Finally, questions are raised as to the future of tourism in Albania given an imminent change —after forty years—in the country's dogmatic leadership.     

Planning considerations for cultural tourism: a case study of four European cities

Utilising the information gathered in four European cities, this paper discusses and tests a framework of reference for visitor-friendliness, a complex concept that encapsulates the main dimensions of the urban tourism product such as its quality, accessibility and image projection. This concept is particularly relevant to assess whether investments in culture and hospitality genuinely respond to the impulses coming from the market. The case studies highlight how specific soft elements of the urban tourism product are the ones that matter most in determining the attractiveness of a city for international visitors, and yet they are often overlooked by city planners. The paper also identifies a number of “best practice” in tourism management.     

Tourism in difficult areas revisited: the case of Bradford

Bradford was the first city in a “difficult area” in the UK to try to capitalise on tourism. This concept was introduced by Buckley and Witt in the 1980s using Bradford as an example. The article looks at how Bradford and its tourism policies have changed since their initial success in the 1980s. Support for tourism from Local Government has fluctuated because of funding crises, uncertainty about the benefits of tourism and changing political priorities in the City. In the late 1990s, Bradford launched a new strategy to attract leisure tourists, using support from the private sector and funds from Europe. Finally, we attempt to evaluate Bradford's success in tourism over the period and relate this to the original study of difficult areas     

Tourists and refugees: Coinciding Sociocultural Impacts

The new millennium holds promise of being both the “Century of Tourism” and the “Century of the Refugee.” Never in history have there been so many refugees and tourists crossing international borders. This paper discusses the ironic similarities of both positive and negative impacts of tourism development and refugee relief on developing countries. Parallels in recommendations for both phenomena are also presented. Although not originally intended, the observations made in the paper are drawn from two different fieldwork projects: a study of refugee camp aid with Operation Lifeline Sudan in northern Kenya in 1994 and an investigation of tourism development in Malaysia in 1992.     

PAGES AS STAGES: A Performance Approach to Visitor Books

This article offers a contribution to the fields of tourist performance and language. By exploring a visitor book located at a heritage site in Jerusalem, Israel, it argues that texts produced by tourists can assume the semiotic status of performances. Consequently, tourists’ texts should not be viewed merely as instances of “discourse” or “language”, but also as organic parts of the aesthetic and semiotic aspects of tourism. The article describes four dimensions that establish the visitor book as a particular “stage”, and the texts therein as the tourists’ situated performances. Taken together, these dimensions constitute a model for the analysis of linguistic performance and for the semiotic interrelationship between stage and performance in tourism.     

Categorization of tourist attractions and the modeling of tourist cities: based on the co-plot method of multivariate analysis

This paper examines the relation between the trip characteristics of tourists and the attractions that they visit. This analysis was made possible by means of a new method of multivariate analysis—co-plot—that enables the simultaneous analysis of observations and variables and the graphic presentation of the interrelations among them. Jerusalem was seen as an “ideal” city for the demonstration of the co-plot method of data analysis due to the heterogeneity of its tourism. The research was conducted between September 1998 and March 1999. The results of the statistical analysis show that Jerusalem's tourist attractions can be categorized into four distinct groups and that there is a tendency of spatial concentration among sights belonging to the same group. Based on these results, a spatial model of tourism consumption in large cities was developed.     

Toward a critical analysis of tourism representations

This paper advances a “critical analysis of tourism representations” through examination of photographic postcards of African Americans from the South during the period 1893 to 1917. Analysis of these photographic images reveals that specific iconographic strategies were employed by postcard photographers to culturally inscribe black bodies with “Otherness”. Analysis of the postcard senders' messages reveals that these texts were often interpreted by tourists as interchangeable images of the mythic Old South or as attempts at humor. These images positioned black subjects in a racist regime of representation that constructed subjectivities for those depicted and identities for their viewers.     

TOURISM AND CULTURAL PROXIMITY: Examples from New Zealand

While tourism products based on Maori culture are popular among some overseas tourists to New Zealand, there has been little research as to their appeal to the domestic market. This paper discusses notions of indigenous tourism and the role of cultural and spatial difference in European conceptualizations of the exotic other. It argues that although there is a common cultural antecedence between non-Maori and European culture, the lack of spatial distance between Maori and tourists means that European New Zealanders are not drawn to Maori culture as an attraction in the manner that those from Europe and North America are. The paper discusses “kiwi culture” and familiarity as determinants of tourist demand.     

Integrated rural tourism:: Concepts and Practice

A model of integrated rural tourism, which took account of the various resources (cultural, social, environmental, economic), their use, and the role of pertinent stakeholders, was developed to explore effective methods of promoting tourism as part of a rural development strategy. “Strategic fit” was used to assess the effectiveness of the model in adding value locally in the context of an established tourism area in western Ireland. The model reveals considerable robustness in identifying features that promote the adding of value in a holistic way and in identifying the pertinent stakeholders and issues that require attention to meet objectives more effectively.     

Wives' involvement in tourism decision processes

This study segments tourism decision-making tasks into 17 categories. Wives were asked to assign a score to their level of involvement in each task. A marginal involvement in tasks related to the “financing aspects” of the trip was observed whereas involvement was high in tasks such as “shopping”, “selecting restaurants”, “collecting information”, and “preparing luggage”. Two hypotheses were tested: the socioeconomic characteristics of wives and trip characteristics have a positive effect on the level of involvement in the tourism decisions; and levels of task involvement are consistent for the 17 tasks (stability in tasks involvement). Marketing implications and recommendations for future research were also discussed.

Résumé

La participation des épouses aux décisions de voyages. Cette étude segmente les décisions et taches des voyages en dix-sept catégories. On a demandé aux épouses d'attribuer une valeur numérique selon leur niveau de participation dans chaquetâche. On a observé peu de participation aux “aspects financiers” tandis que la participation était élevée pour le “shopping”, le “choix des restaurants”, la “collecte d'information”, et la “préparation des bagages”. On a vérifié deux hypothèses: que les caractéristiques socio-économiques des épouses ainsi que certaines caractéristiques du voyage ont un effet positif sur la participation des épouses aux décisions du tourisme, et que les niveaux de participation pour les dix-sept tâches sont stables. On discute aussi des implications de marketing et des recommandations pour la recherche future.