Test for campers' experience preference differences among three ROS setting classes

Abstract

The Recreation Opportunity Spectrum (ROS) has evolved into a major planning concept used by recreation managers. This approach has much intuitive and practical appeal; however, many of the theoretical concepts have not been thoroughly tested. This research investigated whether visitors’ experience preferences are heterogeneous or homogeneous across different campground setting classes as categorized by the ROS. Five hundred and sixty campers in three ROS classes were surveyed. Of the 31 experience variables studied, three mean perferences differed significantly among all three classes, six differed among two sets of classes, and four differed significantly between one set of classes. Results showed that visitors’ experience preferences differed less between ROS classes than might have been expected. This study suggests that campground settings do not necessarily follow ROS guidelines and that ROS class designation may not be applicable to all types of recreation activities and settings.     

Mexican‐American/Anglo cultural differences as recreation style determinants

Abstract

The fastest growing minority group in the United States is Hispanic, with the majority of this group made up of Mexican‐Americans. Researchers question whether this group forms a distinct subculture in American society and if present recreation facility design provides opportunities for the reinforcement of cultural values.

Mexican‐American and Anglo campers using a minimally developed U.S. Forest Service managed campground in New Mexico were surveyed during the summer of 1985. Significant differences were noted between the groups. In particular, larger party sizes were noted for Mexican‐American campers than for the Anglo groups. Mexican Americans also indicated a preference for nearness to other campers, placed a higher priority on tangible campground design features, and intended to use more highly developed campgrounds and decrease use of dispersed or roadless area campgrounds in the future. Noted differences were believed related more to cultural identity than either socioeconomic or social class variances. There is some evidence to suggest that properly designed recreation facilities may provide the means to perpetuate important cultural traits for subcultural groups in American society.     

Asian and Western Cultural Differences

Abstract

The purpose of this paper is to develop a theoretical structural equation model using LISREL to determine whether cultural differences between international Asian tourists and their Australian hosts are predictors of tourist satisfaction. The study examines the way in which cultural values, rules of social behavior and perceptions of service providers influence tourist preferences for social interaction and satisfaction with tourist-host contact.

The comparison of the cultural differences goes beyond merely helping to answer the question of whether there are cultural differences and to what extent these differences vary. The paper determines the dimensions of cultural differences between these two populations. A LISREL model is used to identify the strength of the relationships between the cultural dimensions and their key indicators. Further, the study identifies the nature of the causal relationships between the cultural dimensions. The results indicate that differences in cultural values and rules of social behavior between Asian tourists and Australian hosts directly influence tourist satisfaction, and differences in perceptions of service providers directly influence tourist social interaction. Perceptions of service providers only indirectly determine satisfaction, through the mediating effect of interaction. Implications of the study results for marketers and directions for future research are discussed.     

Activities,experiences, and environmental settings: A case study of recreation opportunity spectrum relationships

Abstract

One tenet of the Recreation Opportunity Spectrum (ROS) is that relationships exist between outdoor recreation activity styles, desired psychological experiences, and preferred environmental settings. The purpose of this study is to examine the nature and complexity of these relationships in light of the Recreation Opportunity Spectrum conceptual model with a group of diverse outdoor recreationists. Psychometric measures were utilized to assess the desired experiences and environmental preferences of four activity preference groups. The results indicated that significant relationships do exist between the study variables. However, systematic explanations for these relationships were not clearly apparent from the results of this particular study. The existing theoretical and empirical literature base is inadequate to accurately articulate the systematic linkages between these three concepts. Further development and refinement of these relations will occur only incrementally as a growing empirical base allows for theory construction.     

Recreation Specialization and Site Choice Among Vehicle-Based Campers

Recreation specialization theory predicts that individuals will differ in their physical, management, and social setting preferences. Few studies, however, support the hypothesis that individuals choose recreation settings consistent with their level of specialization. This study examined the association between behavioral, cognitive, and affective dimensions of specialization and site choice among vehicle-based campers in Alberta, Canada. Data were collected using on-site interviews and a mail survey. Campers at unmanaged sites (no facilities and services) had higher centrality scores, had greater familiarity with the site and more experience with unmanaged sites, and a higher level of bush skill than campers at managed sites. An ordered multinomial logit model showed that the more familiar individuals were with the site and campground type, the higher the level of bush skill, and the more important and central camping was in an individual's life, the greater the probability of choosing a campground type that required a higher degree of self-reliance and decreased dependence on facilities and services. Higher household income increased the probability of camping at managed sites, suggesting that income might limit the expression of specialization by constraining choice to affordable options.     

Culture and evaluation of service quality — a study of the service quality gaps in a Taiwanese setting

This research is built upon the work of Parasuraman, Zeithaml and Berry (1985) by exploring the service quality gap within a Taiwanese hospitality setting and reports the findings from 164 interviews among hotel managers, service staff, and hotel guests. One motive for the research was whether concepts derived from an American‐Euro‐centric conceptualisation of service relationships was transferable to another cultural setting. It was found that the influence of national, ethnic culture on perception of service is limited, but the factor of kuan‐hsi (personal relationship) and mien‐tsu (face) had some role to play in guest‐staff relationships. However, it is concluded that the globalisation of hotel corporate modes of operation have more influence in shaping expectations and thus the ServQual model has validity in such settings.     

BOOK REVIEWS

The purpose of this investigation was to explore the meanings recreationists tenting at an agricultural fair associated with the settings in which their fair experience occurred. Using a symbolic interactionist framework, our analysis of data collected through onsite observation and using photo-elicitation guided interviews illustrated that informants' place meanings were the product of interactive processes involving the individual, their social world and the physical setting. These interactions elicited meanings tied to place that were largely independent of the physical attributes that defined the setting. Most significant were specific place experiences shared with family and close friends. The importance attached to these relationships and experiences were embedded in the spatial contexts that encapsulated informants' fair experience. Findings from this investigation shed light on the social construction of place meaning within a built environment.     

Factors contributing to perceptions of recreational crowding

Abstract

This paper examines perceptions of crowding in a river recreation setting, using an alternative to the conventional crowding measure and a diverse set of potential predictor variables that have not been examined concurrently in previous studies. Analysis focuses on differences between three groups of respondents: crowded floaters, whose enjoyment was reduced by encounters with other people; neutral floaters; and those floaters whose enjoyment was increased by the visitor density they encountered. Findings support some previous arguments that crowding is related more to visitors’ expectations, preferences, and previous experience than to actual or perceived encounter levels. Further, perceptions of crowding were found to be related to encounter expectations and preferences at specific river locations (e.g., at put‐in and rapids) and to perceptions of other aspects of trip quality.     

Assessment of a Comfort Indicator for Natural Tourist Attractions: The Case of Visitors to Hanging Rock,Victoria

Increasing visitor numbers raise dilemmas for managers of natural tourist attractions. Though biophysical conditions may fall within limits acceptable to attraction managers, high use-levels may create undesirable consequences for visitor experiences. An apparent solution is to set a maximum use-level by determining an attraction's social carrying capacity. However, studies have demonstrated that this determination is problematic when considering the relationships among the multifaceted characteristics of users and the unique elements within specific locations. As an alternative, a comfort indicator is proposed to determine appropriate user experiences within the context of an attraction's management objectives. To test this concept, a study examining visitor perceptions (N = 385) of a popular natural tourist attraction is reported. Significant interrelationships were found among use-level, crowding and waiting (p < 0.05). No relationship was found between visitor use-level preferences and times visited. Applying these findings, a management strategy for the attraction is outlined with future research avenues suggested.     

Gender,race, and subjective social class and their association with leisure preferences

Abstract

This study examines the leisure preferences of subgroups defined by gender, race, and subjective social class. The multiple hierarchy stratification perspective and the class polarization perspective provided the theoretical rationale for the study, and a secondary data set from a national probability telephone survey was used. The interviews obtained information regarding the leisure preferences of adults age 21 to 65. From 2,148 contacts, 1, 711 interviews were completed. The results provide partial support for the study's hypotheses. Poor‐working‐class Black women were distinct from White men and women and middle‐class Black men, but they were similar to the other Black groups. As hypothesized, the leisure preferences of middle‐class Black and White men were similar. However, contrary to the study's hypothesis, Black men of different classes did not exhibit greater dissimilarity when compared with Black women of different classes.     

The lack of an expected relationship between travel cost and contingent value estimates of forest recreation value

Abstract

Using data obtained from visitors to forest campgrounds, travel cost models were developed. Bid functions and willingness‐to‐pay estimates of recreation value were derived from contingent value questions posed to campers. The willingness‐to‐pay responses were based on both photographic representations of forest scenes and on actual forest conditions at each campground. The photo‐based willingness‐to‐pay estimates were significantly correlated with scenic beauty rating estimates made for photo‐based scenes, but there was little correlation between these values and willingness‐to‐pay estimates for actual forest conditions, or estimates from travel cost models. Further, no correlation was found between travel cost estimates and contingent value estimates of the value of forest conditions on‐site. The findings raise questions about the validity and comparability of willingness‐to‐pay measures that are applied to particular types of forest recreation situations.     

Increasing public involvement to reduce depreciative behavior in recreation settings

Abstract

Managers of public recreation areas are concerned about the increase in vandalism, littering, and user disregard for regulations and the rights of others. Several strategies are available to reduce or control depreciative behavior, but little empirical evidence exists as to what approaches are really successful, where, when, and under what conditions. This report evaluated a program to increase the involvement of campers in the management of depreciative behavior. Results suggested that users who witness littering can be encouraged to help either by reporting infractions to authorities, dealing directly with the litterer, or picking up the litter. Overall, an appeal made to help resulted in a 22 percent increase in one or more types of involvement compared to control conditions.     

Tourism in British Columbia Metropolitan and Camping Visitors

Two issues common to tourism planning are investigated in the context of a current planning proposal between the British Columbia and Canadian governments. These issue are the problem of spatial imbalance in travel patterns and the place of camping in market development strategies. Through the use of multiple regression two group discriminatory analysis, several characteristic of metropolitan and campers visitor to British Columbia are differentiated. The dominant tourist position of British Columbia's two metropolitan centers is shown to be a function of their relative location and the availability of familiar visits. The campers proved to be independent travellers: independent of familial ties and metropolitan locations. Some implications and planning strategies for the integration of these two groups into the travel industry development objectives for the province of British Columbia are suggested.     

Alone with others: The paradox of privacy in wilderness

Attitudinal studies of wilderness visitors have indicated that people seek opportunities to limit interaction with other visitors so as to achieve privacy and solitude. This conventional interpretation of wilderness recreation was evaluated by comparing measures of visitor attitudes and social behavior in the backcountry of Yosemite National Park. Results show no association between visitor attitudes toward crowding and observed social interaction or behavior to avoid such social interaction. These findings suggest that subjective responses of visitors measured by questionnaires and interviews are often of debatable validity. Greater validity can be achieved by avoiding reliance on common‐sense interpretations in theory formulation and by employing multiple measurement techniques.     

An Expectancy Theory Model for Hotel Employee Motivation: Examining the Moderating Role of Communication Satisfaction

ABSTRACT

The study investigated the role of communication satisfaction as a moderator strengthening the effect of three components of the expectancy theory (expectancy, instrumentality, valence) on work motivation in a hotel setting. High and low communication satisfaction groups respond differently to expectancy, instrumentality, valence, and work motivation. Employees who are highly satisfied with communication respond more positively toward motivation components, and they are more likely to perform well in their job when they are motivated. However, a series of confirmatory factor analyses of metric invariance indicated that there is no significant difference in the moderating effect between high and low communication satisfaction groups. Communication should be managed collectively to motivate employees. Implications and suggestions for future research are provided to better explain the process of decision-making when hotel employees are motivated.     

An Empirical Approach to Identifying Cross-Cultural Modifications to International Hospitality Industry Sales Training

Abstract

This study uses six of Wilson's (1995) “success” variables in long-term buyer-seller relationship development to analyze whether relationship marketing concepts can be applied globally in hospitality sales training programs. It looks at the cross-cultural differences that exist between various regions of the world (i.e., North America and Asia) in the way buyer-seller relationships are perceived by hotel salespersons. This study found differences in the importance given to the “success” variables do exist across international boundaries. Recognition of the differences can provide assistance to hospitality industry marketers in designing and modifying sales training programs focused on developing long-term buyer-seller relationships.     

INDUSTRY RESEARCH PERSPECTIVE

Abstract

Emotional intelligence, a type of social and personal intelligence, is important in managing interpersonal relationships and interactions, especially in the business sphere. Businesses that involve frequent customer contact and interaction, such as those in the field of tourism, can benefit from the application of multiple intelligences. This study examines how, and to what extent, emotional intelligence can benefit the travel and tourism industry. Seven tour operators were interviewed to assess their attitudes, opinions and observations about emotional intelligence and its application to the relationship between tourists and residents of a community. Results showed that all tour operators, to a certain degree, utilized emotional intelligence to offer more personalized travel solutions for tourists. It was found that understanding the cultural values and social etiquette particular to each travel destination was essential for healthy tourist-resident relations.     

Diversity in a democracy: Expanding the recreation opportunity spectrum

Abstract

Diversity in tastes among the public for outdoor recreation has been a consistent finding from more than two decades of research. A number of planning and management systems have been designed to accommodate this diversity. The most recent and highly developed design has been the recreation opportunity spectrum, which suggests, among other things, relatively standard relationships between recreation setting conditions to produce a variety of opportunity classes. This paper suggests that these relationships may, ironically, limit rather than encourage potential diversity in outdoor recreation. More liberal interpretation of these relationships is suggested.     

Enjoyment in zoos

Abstract

The range of paid work carried out within the home suggests that a growing number of home‐working individuals will find themselves in distinctive positions in relation to the flows and interconnections of the space–time compression. This has potentially significant consequences for their experience of leisure. This article discusses how space and place within the home are contested issues that manifest in different ways across time. Consideration is made on the fluid nature of the spatial boundaries within the home environment and the impact this has upon the notion of the home as a site of, and for, leisure. The article explores how the home represents a physical setting and a matrix of social relationships, and discusses how this matrix proves especially complex for individuals engaged in home‐based work, particularly when aligned with notions of leisure choices and constraints.     

Using multiple indicators to evaluate the sustainability of dolphin-based wildlife tourism in rural India

Abstract

Assessing wildlife tourism sustainability in developing countries is crucial, but few studies analyse the sustainability of dolphin-based wildlife tourism in this context. We measure multiple indicators within the human dimensions of wildlife tourism, including tourist visitation numbers, satisfaction, preferences, perceptions, background and specialisation, to ascertain the extent to which the dolphin-watching industry at Chilika Lagoon, in rural India might be considered sustainable. Our methods included participant observation, tourist surveys, and the use of secondary data on visitation over 10 years. We found that the growth rate of tourist visitation over 10 years was beginning to decline. Tourists were mostly inexperienced, and dissatisfied with their dolphin-watching experience. Tourist preferences and perceptions showed useful insights and shortcomings in the way in which the industry was being conducted and managed, and reflected the expectations of non-specialist visitors. Our study highlights drawbacks in the way that wildlife tourism is managed in a rural, developing world context, which draws the sustainability of the dolphin-watching industry in Chilika into question. Future development of an early warning system that addresses combined governance or managerial, social, economic and ecological indicators, and an integrated management plan for conservation and wildlife tourism could contribute to the sustainable management of such industries.