Undergraduate students’ perceptions of the importance of English in the tourism and hospitality industry

Educators commonly promote English as beneficial to future employability, but students’ perceptions of the importance of English in the tourism and hospitality industry are often not considered. It is important that students’ perceptions are examined as gaining better insights could allow more positive attitudes to both English and the industry being fostered. This study investigated the perceptions of students (n = 71) enrolled at a university in Japan and found no statistically significant differences based on gender, country of origin, year of study, work experience, or future work intentions. However, it was indicated that communicative competence, confidence, English listening, and English speaking were the factors perceived to be most important by the students. Consequently, it is suggested that tourism and hospitality courses should incorporate components that focus mainly on these skills, but not to the detriment of English reading and writing, which were also perceived as important.     

Tourism education and internships: a metaphor analysis

The objective of the present study was to examine tourism undergraduates’ perceptions of their education and internship experiences through metaphorical analysis whilst striving to raise the awareness of tourism educators towards using metaphors. A qualitative methodology was used to explore this phenomenon. Participants were senior students (n = 94) from the Faculty of Tourism at Akdeniz University in Antalya, Turkey. The data were collected with a semi-structured questionnaire and processed using content analysis. Next, metaphors found in answers were categorised into different groups, and relevant excerpts were identified. The results provide insights useful to both tourism education providers and tourism establishments. Conclusions, limitations and future research directions are also presented.     

Sustaining urban place-making

Educational travel, a neglected area of study in sustainable tourism, has grown substantially over the last 20 years in part as a response to institutional missions to promote international education, but also as a result of the USA's national security concerns to nurture a global citizenry. Considerable future growth is predicted following the bipartisan Lincoln Commission report and under the pending new legislation in the USA. Our pre-test/post-test study of almost 5% (n = 651 US students) of the entire short-term, US educational travel market to Australia and New Zealand between 2008 and 2009 revealed significant differences between the cohorts of the two programs, both of which focused on sustainable development. The Australia program not only produced significant increases in global citizenship (as measured by scores on consumer behaviors, support for environmental policies, and environmental citizenship) beyond that of the New Zealand program, but any initial differences between the programs were erased following participation. Reasons for the differences in attitude change are discussed. Analysis also noted key differences between students with different political orientations, but no gender differences. Implications for managing educational travel, marketing Australia's and New Zealand's tourism, sustainable tourism planning, and theory advancements are discussed.     

Residents' place image: a cluster analysis and its links to place attachment and support for tourism

While there is a plethora of studies segmenting the lucrative tourism market, limited attention has been given to identifying potential segments of local residents based on their image of the place they live in as a tourist destination. This study aims to address this gap by (a) clustering local residents of a tourist destination based on their images of that place; and (b) identifying whether those image-based resident groups share similar/different levels of place attachment and intentions toward tourism (support for tourism, intention to recommend it to others). Analysis was based on a sample of 368 residents of Eilat, Israel. The findings suggest the presence of three resident groups with different images of Eilat – called Nature Aesthete, Appreciator, and Critical – and provide support that these groups exhibit dissimilar levels of attachment and intentions/behavior toward tourism. The Appreciator (residents with the most favorable image) were reported exhibiting higher levels of place attachment, support for tourism and were more likely to recommend their place to others as a tourist destination than the Critical (residents with the least favorable image). The implications of these findings to tourism theory and practice are discussed.     

EDITORS' NOTE

ABSTRACT

This paper examines the pre- and post-entry attitudes and expectations of university tourism students. A longitudinal study was conducted over three years to determine the degree of “fit” between employment and employee in the tourism industry, an industry often thought of as providing less than satisfactory working conditions. The study found that students are generally satisfied with their working conditions, but that students tend to have unrealistic expectations about the salary they will attract at graduation. In addition results show a significant increase before and after job entry between the importance given to intellectual challenge and the opportunities for promotion. There was also a significant decrease in the perceived importance of opportunities for travel, combining work and leisure, and outdoor work and an active lifestyle. Students' comments on their employment and educational experiences are included and the implications of this study for educators, researchers, students and industry are discussed.     

Asymmetric impact of oil prices,exchange rate,and inflation on tourism demand in Pakistan: new evidence from nonlinear ARDL

This study scrutinized the asymmetric impact of oil prices, exchange rate, and inflation on tourism demand in Pakistan using [Shin, Y., Yu, B., & Greenwood-Nimmo, M. (2014) Modelling asymmetric cointegration and dynamic multipliers in a nonlinear ARDL framework. In Festschrift in honor of peter schmidt (pp. 281–314). New York, NY: Springer] nonlinear autoregressive distributed lag (NARDL) model. The NARDL bounds test examined the existence of cointegration in study variables, including CO₂ emissions, institutional quality, oil prices, exchange rate, inflation, and tourism demand. The evidence proposes that disregarding the intrinsic nonlinearities may misinform inference. The estimated NARDL model affirmed long-run negative and significant effect of CO₂ emissions on tourism demand, while institutional quality was positively associated with tourism demand. Furthermore, the findings of the study also suggested long-run asymmetric relationship between oil prices, exchange rate, inflation, and tourism demand.     

The stereotyping of tourism management students in a business school setting

Previous research has shown that students in business schools hold stereotypes concerning their peers who are undertaking different specializations. Yet, to the authors’ knowledge, no research to date has investigated the stereotyping of tourism management students by other business students. The present study seeks to fill this research gap. The insights are important because negative perceptions exacerbate the challenge of attracting high-quality prospects for tourism degree programs and of producing graduates who enjoy favorable recognition by their peers and by industry. Tourism management students are future leaders who are critical to the long-term sustainability and competitiveness of the tourism sector. In-depth interviews revealed three stereotyping themes: personality attribution, legitimacy, and professionalism. The study concludes by discussing potential stereotype-reducing strategies.     

The Effect of Uganda’s Official Tourism Website on Travel Motivations and Constraints

Destination marketers increasingly rely on the official tourism website as an early point of contact with potential tourists. This research examined the effect of Uganda’s official tourism website on interest in traveling to Uganda, travel motivations, and travel constraints. Novelty preference and gender were included as moderators. A two-group randomized experimental design was used (N = 278) with exposure to Uganda’s official tourism website as the intervention (n = 139). Pre-test results show that interest in traveling to Uganda was greatest among novelty seekers. Gender had no influence. Pre-test motivations were learning, culture, novelty, and an interest in travel. Pre-test constraints were perceptions that Uganda is not safe and unfamiliar. Post-test results show that exposure to the website significantly increased interest in traveling to Uganda among all groups. Furthermore, this occurred by mitigating travel constraints rather than by stimulating travel motivations. Generalized implications for destination marketing are discussed.     

Heritage tourism and New Western history: a narrative analysis of six Colorado museums

Museums are important in heritage tourism, often presenting interconnected national, regional, and local histories. This article explores how six Colorado museums present state and regional identities. I ask how these museums have attempted to incorporate insights from ‘New Western’ History into their exhibits. New Western historians have called attention to the ‘legacies of conquest’ – the peoples displaced, the cultures destroyed, and the environments damaged by Anglo-American colonization of western lands – and offered critical and dissonant ‘counter-narratives’ of the region’s past. However, the region’s heritage tourism – a significant and growing industry – has emphasized more conventional narratives of settlement and economic progress. This study applies narrative theory to analyze how these critical histories are presented to tourists in Colorado museums and historic sites. Narrative theory examines how objects, texts, and media are shaped into stories, in this case stories linking popular readings of heritage to critical understandings of past events. Six case studies indicate that critical histories are presented in some sites, but are rarely the central focus of these attractions. However, the spatial juxtaposition of narratives and counter-narratives in these museums offers insight into how critical and dissonant history is beginning to be incorporated into heritage tourism in the American West.     

Knowledge Dissemination in Tourism Education: A Case of Tourism Marketing

ABSTRACT

Knowledge dissemination among tourism stakeholders is vital to the overall development of tourism. Yet, this topic has been underinvestigated in past tourism literature. Taking the courses on tourism marketing as an example, this study examined what and how knowledge is being disseminated in the classroom. Based on the Sender-Message-Channel-Receiver (SMCR) model (Shannon, 1948 Shannon, C. E. 1948. A mathematical theory of communication. Bell System Technical Journal, 27(379–423): 623–656. [Crossref] , [Google Scholar]), the current study analyzed 43 tourism marketing syllabi to identify the senders and receivers of knowledge, knowledge being conveyed in the classroom, channels of communication between educators and students, and feedback of communication received from students. It is suggested that the study may help tourism scholars gain state-of-the-art knowledge of the content and formats of tourism marketing courses and facilitate knowledge dissemination in the tourism domain.     

Trends and patterns in sustainable tourism research: a 25-year bibliometric analysis

In the quarter of a century since the release of the 1987 Brundtland Report, sustainable tourism has emerged as the dominant paradigm in tourism development. However, the debate, discourse, and criticism of this subfield of tourism research continues. To address such concerns the purpose of this paper is to explore trends and patterns in sustainable tourism research over the past 25 years. A 25-year bibliometric analysis was conducted for the four highest ranked journals in the tourism field. Results indicate that the growth in sustainable tourism research has been remarkable, with 492 papers published in these four journals and almost half of these in the last two years of the analysis. The largest proportion of papers published on sustainable tourism was case studies, empirical studies, and critical reviews. This study found that while the theoretical and methodological approaches appear to have matured over time, the subjects and themes in sustainable tourism research, with some exceptions, have remained constant. However, the field is clearly maturing with a move away from definitional and conceptual papers to papers focused on testing and applying theory through empirical research.     

寻求旅游企业管理理念的新突破

在进入21世纪的今天，中国旅游业面临着诸多挑战，因此旅游企业的管理理念应有着新的调整。回顾上个世纪全球有关管理发展，针对旅游企业服务的个性特征，其中的确有着不少值得重新思考的地方。抛弃一些不切实际的旧口号，使旅游企业管理获得更多的新思维必须提到当前管理研究的日程。     

Internationalising higher tourism education: the case of curriculum design in the Central Baltic Area

ABSTRACT

The aim of this article is to increase understanding of the process of curriculum design when incorporating an international dimension into a curriculum in higher tourism education. The process of the internationalisation of the curriculum design is investigated against a theoretical basis and described from a practical perspective by presenting a case from the Central Baltic Area. In this case, the purpose of the internationalisation of the curriculum is to provide an aligned skillset and knowledge necessary to support the development of the Central Baltic Area as a common tourism destination. First, a relevant and mutual skillset was identified by reviewing the existing curricula (N = 17) and national tourism strategies and plans (N = 3) as well as by interviewing representatives of tourism organisations (N = 103). Then, the identified skills and knowledge were translated into a joint curriculum and teaching processes.     

Tourism and decolonisation: Locating research and self

This paper critically explores decolonial theory and its relevance for tourism studies. We suggest that while postcolonial and related critical theoretical perspectives furthered understandings of the consequences of colonisation, such critical theorising has not provided an epistemological perspective of tourism which legitimises the cosmologies of, and actively empowers, traditionally marginalised groupings. We review published tourism research which adopts critical and postcolonial perspectives, and argue that while these have been valuable in terms of exposing the existence and effects of dominant discourses and practices in tourism, their emancipatory objectives are limited because tourism knowledge is still predominantly colonial. Epistemological decolonisation is thus presented as a more radical project which can provide an ‘other’ way of thinking, being and knowing about tourism.     

Knowledge sharing between academic researchers and tourism practitioners: a Japanese study of the practical value of embeddedness,trust and co-creation

Nature-based tourism (NBT) practitioners urgently need to develop more and better quality products through including the findings of tourism and other scientific researchers. However, in many cases, NBT enterprises do not have enough resources to invest in building a sustainable relationship with such researchers. This paper reports on the long-term involvement of university researchers in value co-creation – producing a new value in tourist experiences – jointly with tourism practitioners, encouraging significant and innovative NBT outcomes. It articulates how knowledge sharing was achievable between these parties in their shared practices, focusing on the importance of tacit knowledge sharing. A case study approach was complemented by long-term monitoring from 2011 to 2015; data was collected by interview and participant observation and qualitatively analysed. The results vividly depict that the key factor for effective tacit knowledge sharing and long-term co-creation is largely related to embeddedness, and also to trust, long-term partnerships, and the creation of win-win situations for all sides. Although limited to one set of actors and one socio-cultural context, one Japanese university and one enterprise, this study pioneers empirical research on the relationships between co-creation, knowledge sharing, and embeddedness in sustainable tourism that could be replicated in other situations.     

Human factors affecting university hospitality and tourism students' intention to use e-learning: A comparative study between Egypt and the UK

ABSTRACT

The main purpose of this study is to apply the technology acceptance model in examining two human factors (i.e., engagement with e-learning, self-efficacy) influencing university hospitality and tourism students' intention to use e-learning in two different higher education contexts: Egypt, as an example of a developing country, and the United Kingdom (UK), as an example of a developed country. A total of 600 online questionnaires were sent to a convenience sample of university hospitality and tourism students. Among the questionnaires returned, 442 were usable ones, representing a response rate of 73.7%. The results from structural equation modeling show that student engagement with e-learning and e-learning self-efficacy had significant effects on both the Egyptian and UK students' intention to use e-learning platforms through the mediating variables of perceived ease of use and perceived usefulness. Additionally, gender and background were significant factors affecting students' intention.     

Prospects for Latin America and Caribbean Region in the Global Market for International Tourism: A Projection to the Year 2020

International tourism has become very important to several developing countries as a major source of foreign exchange earnings for their economic development. This article explores the potentials of countries of the Latin America and Caribbean region in the global market for international tourism up to the end of the next decade. This was achieved by analyzing past trends of international tourism in the region, and projecting these trends to the year 2020 using a combination of four different time‐series projection models evaluated by the mean absolute percentage error (MAPE). Results show that international tourism arrivals into the Latin America and Caribbean region would increase from 51.21 million in 2004 (end of observed period) to between 87.58 million and 100.03 million by the year 2020. The corresponding figures for international tourism receipts would go from US$34.11 billion in 2004 to between US$64.92 billion and US$75.79 billion by the year 2020. Socioeconomic impacts of these findings are given, and recommendations for marketing strategies, government public policies, and directions for future research are discussed.     

Insularities: Anglo- and Asia-centrism in tourism

The universalist discourse of Anglo-centric research in tourism has been criticised for being inward looking. Countering this has been an emergent wave of critical Asian Tourism Studies that offers insights on places, processes and people from an Asian perspective. However, this assertive Asian voice also perpetuates its own insular thought, described here as Asia-centrism. This paper proposes a conceptual schema to advance tourism knowledge that steers clear of centric proclivities, while serving as a guide for future engagement with critical tourism studies. The need for academic activism, the value of culturally sensitive scholarship, the importance of reflexivity and the quest for complex thinking are advocated.     

Similarities and Differences of the Effect of Country Images on Tourist and Study Destinations

ABSTRACT

The present study attempts to determine whether students hold similar or different country images when they are “buying” study abroad programs and tourism destinations. This article also tries to investigate similarities and differences in the brand personality perceptions of countries when they are considered as tourism and as study abroad destinations through the application of the brand personality characteristics model developed by Aaker (1997 Aaker, J. L. 1997. Dimensions of brand personality. Journal of Marketing Research, 34(3): 347–356. [Crossref], [Web of Science ®] , [Google Scholar]). A convenience sample of 360 students was split into two groups based on the motivation for visiting a specific country, whether for tourism or to participate in a study abroad program. The t test was used to calculate the significance of differences in country images between the two groups—those considering study abroad programs and those considering tourism destinations. The study concludes that the knowledge developed within the tourism context regarding images of countries may be applied to the context of study abroad programs.     

The dimensions of rural tourism experience: impacts on arousal,memory, and satisfaction

ABSTRACT

Rural tourism is driven by the search for unique and memorable experiences in particular settings, but knowledge on visitors’ experiences in rural destinations is still scarce. This paper analyzes the rural tourism experience of Portuguese tourists who answered an online survey (N = 252). The paper aims at validating, in the rural tourism context, a previously proposed tourist experience scale, and analyzing the relationships between the experience, arousal, memory, and satisfaction. Results reveal that the rural tourism experience dimensions of education and esthetics positively predict rural tourists’ arousal, whereas escapism and esthetics determine memorability. Finally, implications for rural tourism marketing are discussed.