Leisure corporations,beer brand culture,and the crisis of masculinity: the Speight’s ‘Southern Man’ advertising campaign

Leisure corporations and their brands are becoming increasingly signified to represent certain values and attitudes towards leisure and particular aspects of identity. One popular leisure product and practice is beer and its consumption, which also plays a role in constructing identity and, more specifically, masculinity. Within the context of contemporary promotional culture, beer advertising serves to reproduce the cultural links between masculinity, sport/leisure, and the consumption of beer, which form a theorised ‘holy trinity’. In this paper, we focus on Speight’s, one of New Zealand’s renowned breweries and beer brands, to explore the ways in which its promotional culture illuminates notions of a crisis of masculinity. Our multimethod, qualitative approach combines contextualisation with the critical textual analysis of two advertisements from the ‘Southern Man’ television campaign and interview data obtained from one key cultural intermediary, the campaign’s creator. From this, our analysis elucidates three key dimensions about the important role of the Speight’s ‘Southern Man’ advertising campaign as a site for understanding masculinities, in addition to how they are constructed and, ultimately, how they embody a crisis of masculinity. The first is the campaign’s exploitation of societal cleavages. The second is the campaign’s explicit use of nostalgia. And the third is the campaign’s omission of ‘other’ masculinities.     

An examination of organisational culture — the Regent Hotel,Sydney

The traditional approaches to strategy that are adopted by managers do not recognise the importance and power of culture as an integrating and unifying “driver” of action within organisations. Culture and its main elements can be defined using Johnson's (Long Range Planning 25 (1) (1992) 28) cultural web as a framework. The cultural web has been applied to The Regent Hotel, Sydney in order to explain how cultural influences on behaviour within an organisation come about and their impact on the organisation. Conclusions are drawn regarding the use of culture to increase organisational performance, and particular reference is made to the web's usefulness in respect of strategic analysis of hospitality organisations.     

Can ecotourism deliver real economic,social, and environmental benefits? A study of the Osa Peninsula,Costa Rica

Doubt persists about ecotourism's ability to make tangible contributions to conservation and deliver benefits for host communities. This work in Costa Rica's Osa Peninsula tests the hypothesis that ecotourism in this region is more effective at improving well-being for local residents, at enhancing their access to key resources and information, and at supporting biodiversity conservation than other locally available economic sectors. Data from 128 semi-structured interviews with local workers, both in ecotourism and in other occupations, together with associated research, indicate that ecotourism offers the best currently available employment opportunities, double the earnings of other livelihoods, and other linked benefits. Locally, ecotourism is viewed as the activity contributing most to improvements in residents’ quality of life in the Osa Peninsula and to increased levels of financial and attitudinal support for parks and environmental conservation. Ecolodge ownership by local people is substantial, and many local ecotourism workers plan to launch their own businesses. The data offer a convincing rebuttal to arguments that ecotourism does little to address poverty or disparities in access to resources and equally rebuts claims that ecotourism is simply a part of the “neoliberal conservation toolkit” that cannot help but exacerbate the very inequalities it purports to address.     

‘Time-out’ with the family: the shaping of family leisure in the new urban consumption spaces of cafes,bars and restaurants

In many north-western European countries, the family practices of drinking and eating used to be largely located in the private domain of the home. This situation has recently begun to change, particularly in gentrified urban areas where middle-class families are growing in number and family outings in bars and restaurants are becoming more widespread. This paper examines the new practices of family consumption from two perspectives: the providers and the consumers. Entrepreneurs shape family-friendly spaces by reducing boundaries between eating, drinking and playing and by offering out-of-home pleasures in home-like environments for both parents and children. They balance between accommodating the families and retaining their childless clients. Families that consume in the food and drink spaces are primarily local middle-class families, and fathers and mothers equally participate. This study further reveals that leisure time spent with the family cannot always be classified as leisure time as a family. Parental involvement with the children differs. We distinguish leisured caring time with high parental involvement, own leisure time mainly directed at parents’ personal activities and social leisure time mainly directed at maintaining social relationships beyond the family. We discuss earlier research on the complicated character of family leisure related to the caring duties of parents. Empirical evidence comes from an exploratory study of ten consumption spaces in the inner city of Amsterdam, The Netherlands.     

“I recycle,I turn out the lights”: understanding the everyday sustainability practices of backpackers

As holidays merge more intimately with the everyday lives of an increasing number of people, questions of sustainability in tourism contexts become ever more urgent. Using the concept of everyday practices, in which sustainability is thought to emerge in the routines of people going about their day-to-day lives, this mixed-method study aimed to understand how sustainability figures in the practices, of backpackers. Findings revealed sustainability to be of minimal concern to most backpackers who nevertheless performed a range of sustainable practices but unintentionally. Environmental sustainability was practised via reduced resource consumption and waste, economic sustainability by working and spending more money overall than other tourist types, and social sustainability through demonstrating cultural respect and community participation. The main factors encouraging sustainable practices amongst backpackers were their low-budget focus and their use as a labour source by industries that require temporary and flexible workers. When backpackers were employed, each facet of sustainability became mutually reinforcing. The results of this study are in contrast to usual perceptions of tourism as a time in which norms of sustainable behaviour are suspended, as backpacking was found to provide opportunities for the performance of more sustainable practices compared to home.     

Drivers of change in regional tourism governance: a case analysis of the influence of the New South Wales Government,Australia, 2007–2013

The study of governance and policy-making for tourism is an important area of academic scholarship. This paper reviews recent theoretical concepts and approaches to governance, policy-making, and sustainable and regional tourism. Practical application of these concepts is demonstrated through a case study analysis that traces and assesses the main policy and strategic initiatives of the New South Wales Government (Australia) directed at influencing change in regional tourism governance from 2007 to 2013. The analysis compares these main drivers influencing change at a regional scale to relevant themes, concepts and interpretations derived from literature on tourism governance. In particular, it uses Hall's (2011 Hall, C.M. (2011). A typology of governance and its implications for tourism policy analysis. Journal of Sustainable Tourism, 19(4–5), 437–457.[Taylor & Francis Online], [Web of Science ®] , [Google Scholar]) typology of tourism governance as a framework to explore conceptualisations of the governance structures evident in the case. The paper demonstrates the complexity of the regional tourism governance space, including the ebb and flow of various policy initiatives that have been driven by the political agendas of consecutive governments and their election commitments, as well as a pro-growth mode of governance that does not emphasise sustainable tourism. Moreover, the case suggests the opportunity to use destination management planning as a framework to drive sustainable tourism outcomes.     

Whose festival is it anyway? Analysis of festival stakeholder power,legitimacy, urgency,and the sustainability of local festivals

Abstract

The sustenance and institutionalization of local festivals hinge on the extent to which various stakeholders work together effectively. While all stakeholder relationships matter in this respect, research has often failed to focus on the various relationships between all stakeholders involved. This study uses the tenets of stakeholder theory (power, urgency, and legitimacy) to examine the differences between stakeholders in local festivals. It is based on a questionnaire survey of 1,092 festival stakeholders from eight groups in six local festivals in Ghana. The results indicate that festival organizers have the highest level of power, urgency, and legitimacy. The results also reveal varying levels of power, urgency, and legitimacy between government authorities, sponsors, vendors, volunteers, visitors, and the media. Given these differences, festival committees need to give the right priority each stakeholder group and properly respond to each based on their relationship with other stakeholders. Groups such as vendors with low legitimacy need to be actively included in planning committees and decision-making regarding the festivals. The involvement of the regional tourism offices, which is lacking, will help in providing training to festival organizers and other stakeholders in order to institutionalize the festivals.     

Labour,leisure, poverty and protest: the 1968 Poor People’s Campaign as a case study

Social movements exist in a liminal space between labour and leisure. Movements require an inordinate amount of work – mobilising communities, studying policy issues, raising funds, organising events and participating in direct action – but protesting can also be fun. Demonstrations engender community through singing, shouting, marching and confronting authority figures. Activists often pass up typical leisure activities and take time off of work to protest. This article examines the 1968 Poor People’s Campaign (PPC) to understand how people engage in both labour and leisure when participating in social movements. During the summer of 1968, a racially, geographically and politically diverse coalition of poor people caravanned to Washington, DC, and built a temporary city where they lived in wooden A‐frame huts for over six weeks in an attempt to expose poverty. Volunteers provided participants with social services and basic necessities they lacked at home, while participants conducted daily protests at nearby government agencies, demanding assistance for the basic needs of housing, food and jobs. While participants suffered under gruelling conditions – living in the summer heat and muddy conditions due to torrential rains – many have recounted how pleasurable the experience was. Most participants had never travelled beyond their home state, and the PPC provided participants with a free trip to the nation’s capital, three square meals a day, a chance to meet new people, and the opportunity to unite with other poor people and demand justice.     

‘Stand out,not up’: bodyboarders,gendered hierarchies and negotiating the dynamics of pride/shame

In this paper, bodyboarders who surf the breaks of the Illawarra, New South Wales talk about their surfing experiences. We are particularly interested in leisured exclusions. Bodyboarders’ principal concern appears to be territorialisation of surf breaks and the legitimisation of bodyboarding in a sport where they are disavowed a ‘real’ surfing identity based on shortboarders’ desire to claim superiority. The paper explores how bodyboarders’ experiences of pride and shame articulate with understanding of space, self and masculinities. Alongside the physical environment of the surf break, interpersonal relationships between shortboarders and bodyboarders figure heavily in participant’s negotiation and construction of their gendered identities. We argue how individual bodyboarders negotiate the pride/shame nexus has important implication for understanding gender and territorialisation of the surf.     

Urban Subversion and Mobile Cinema: Leisure,Architecture and the “Kino-Cine-Bomber”

Abstract

This article introduces our bicycle-based cinema device—the “kino-cine- bomber”—as a vehicle to re-imagine disused buildings and obsolete urban infrastructure for re-activated public leisure spaces. It is also a vehicle to conceptualize theoretical relations among leisure, architecture, cinematic geographies, and urban spaces. Through these lenses, we focus on a series of Situationist-inspired methods using the kino-cine-bomber to identify buildings that could be removed—as architecture by subtraction—in Coventry, United Kingdom. There, the River Sherbourne flows hidden beneath the city, culverted and capped, a relic of postwar urban planning no longer fit for purpose. We explore river “daylighting” plans by postgraduate architecture students using the kino-cine-bomber, first to trace the hidden river beneath the city streets then to project architectural designs where buildings may be repurposed and the river revealed. We discuss the possibilities of these designs and, befitting a paper celebrating Situationism, we close with a manifesto for urban leisure spaces.     

The Impact of the Causality between Work–Family Conflict,Well–Being,and Leisure Coping Strategies on Tour Professionals

This study is to investigate the impact of the causality between work–family conflict (WFC), well-being, and leisure coping strategies on tour professionals, and to verify the regulating role played by leisure coping strategies. The results suggest that when a tour professional experiences a high degree of WFC, perceived well-being is reduced. Applying leisure coping strategies affects the well-being of tour professionals to a high degree, and significantly regulates the relationship between WFC and well-being. To emphasize the role of internal marketing, this study concludes that leisure coping strategies must incorporate measures that provide direct benefits to tour professionals.     

A People’s History of Leisure Studies: Leisure,the Tool of Racecraft

Abstract

The pernicious existence of race serves as the underlying force in modern societies. As such, the aim of this discussion is to postulate that leisure is a tool of racecraft: 1) the articulation of power, 2) the erection of places of demarcation, and 3) reification of the racial order. What is presented here is in one part a re-examination of seminal texts on Race in leisure studies and another part a case study of the 1919 Chicago race riots and the Biloxi wade-ins from 1959 to 1963. Both of these historical cases illustrate the simple act of recreational swimming in legally or socially segregated waters and pools outraged the White social order in the United States. This history is mirrored in the present day, not as another isolated horrible aside that arises from time-to-time in leisure but rather as the seemingly perpetual role of leisure to maintain the proper racial order, racecraft.     

World Heritage: Exploring the Tension Between the National and the ‘Universal’

The complex issues of conservation, politics, tourism management and ownership have emerged as critical issues within the World Heritage debate and specifically within heritage tourism research. Within this context, this paper focuses on issues of ownership and belonging and argues that there exists a link between the conceptual inconsistencies inherent in the World Heritage idea and the tensions between the national and the ‘universal’ evident at a number of World Heritage Sites. That is, heritage sites that are deemed to be of ‘outstanding universal value’ and are bestowed with the World Heritage accolade are consequently no longer expected to be perceived as symbols of particular national identities, but as heritage belonging to all humankind. This, of course, provokes a series of debates over the issues of ownership and belonging of such heritage, namely between the national and the ‘universal’ suggesting that it is possible to perceive World Heritage as synonymous with contested heritage. The paper explores these issues of ownership and focuses on the Acropolis, symbol of the World Heritage idea, as a case study utilising an exploratory semiotic analysis of the promotional material released by the Greek National Tourism Organisation over the last five years.     

“Go Out on the Weekends to the Forest,Get Trashed and Dance”: Residual Behaviors and Reconfigured Environments at Psychedelic Trance Festivals

ABSTRACT

Psytrance music festivals provide familiar environments, typically outside city limits, where release is sought from daily reality, working routines, or common sense. While sharing these goals with other leisure activities, the festivals also aim for the actualization of encountering unknown or alien destinations. This journey is enabled by the media ecology of the festival, which notably includes the effects of psychedelic drugs. Drawing on ethnographic research of Melbourne-based festivals, this article explores the cultural meanings of getting “trashed” or “wasted” on psychedelic drugs within the outdoor festival environment. The partygoers' temporary retreat into nature ties into the theme of an exile that traces back to the 1960s and still pervades psychedelic culture. This article reworks this theme by addressing the ironic reconfiguration of nature at psytrance festivals, where excessive media consumption leads to an authentic way to connect our urban cultures with nature in its contemporary unauthenticity.     

Determinants of hotels’ environmental performance: Evidence from the hotel industry in Accra,Ghana

This study explores the factors that account for the environmental performance of hotels in the special context of a developing country, Ghana. It also examined the socio-demographic characteristics of managers and organizational characteristics that determine the environmental performance of Ghanaian hotels. A stratified random sampling method was employed to survey 200 hotel managers from different categories of hotels in Accra. Ninety-four per cent were independent, and Ghanaian-owned. Sixty-seven per cent had fewer than 20 rooms; only 45 had more than 100 rooms. Only 11.6% were affiliated to foreign multinational companies in any way. Six key factors that accounted for the environmental performance were extracted from a factor analysis. They included, in order of most practised, the environmental education and training for staff, measures to support for the host community, conservation project support, compliance with environmental regulations, waste management, and voluntary programmes. A hierarchical multiple regression analysis indicated that larger size and better class of hotels, as well as those with membership of the national hotel trade association, had better environmental performance as did hotels with better paid managers. Affiliation to foreign multinational chains did not predict better performance. A series of suggestions are made to improve the environmental performance of Ghana's hotels.     

On the Occasion of the Publication of the 20th Volume of “Tourism Tribune”

This issue of “Tourism Tribune” in the hands of our readers is the first issue of the 20th Volune since its publication. In the past nineteen years, “Tourism Tribune”has witnessed great development thanks to the sincere trust from our readers and unremitting contributions from our writers.     

Training,tracking, and traversing: digital materiality and the production of bodies and/in space in runners’ fitness tracking practices

ABSTRACT

The impact of the Quantified Self (QS) movement, or the digital quantification of the body for the purposes of self-betterment, on leisure has been well-established within the literature. Drawing on the experiences of ten women who self-track while running, this project extends the literature on running and place, and lived experiences of the QS, by considering the role of fitness tracking on embodiment and emplacement. First, I trouble the notion that running data is an objective replication of a runner’s activities, illustrating instead that fitness tracking is an accomplishment of human and non-human agencies and that this accomplishment does not always go according to the runner’s plan. Second, I complicate the idea that personal data collection is a disembodying act that turns visceral sensations into impersonal numbers. Instead, I argue that running data collection is often intertwined with visceral and experiential aspects of running, thus maintaining a connection between the body and the data that is collected on that body. In so doing, I contribute to digital leisure studies efforts to characterise the lived experiences of self-tracking, pointing in particular to the role of non-humans and place in those lived experiences.