A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism

Online consumer reviews have been studied for various research problems in hospitality and tourism. However, existing studies using review data tend to rely on a single data source and data quality is largely anecdotal. This greatly limits the generalizability and contribution of social media analytics research. Through text analytics this study comparatively examines three major online review platforms, namely TripAdvisor, Expedia, and Yelp, in terms of information quality related to online reviews about the entire hotel population in Manhattan, New York City. The findings show that there are huge discrepancies in the representation of the hotel industry on these platforms. Particularly, online reviews vary considerably in terms of their linguistic characteristics, semantic features, sentiment, rating, usefulness as well as the relationships between these features. This study offers a basis for understanding the methodological challenges and identifies several research directions for social media analytics in hospitality and tourism.     

A review of entrepreneurship research published in the hospitality and tourism management journals

This research evaluates the entrepreneurship research in field of the Hospitality and Tourism Management to obtain a better understanding of its progress and potential. The study examines entrepreneurship articles published in seven leading hospitality and tourism management journals from 1986 to 2006. Findings indicate that Tourism Management, International Journal of Hospitality Management, and International Journal of Contemporary Hospitality Management are the top three journals that publish entrepreneurship research. However, the amount of entrepreneurship research in the leading hospitality and tourism management journals appears less than expected. Publication of empirical work has not increased over time over the past 21 years, and theoretical work remains at a consistently low level. Even for empirical studies, there is a lack of methodological sophistication of analytical and statistical tools. The results suggest a concern that entrepreneurship research remains under studied; therefore, more theoretical work is needed to map a course of study and to develop a framework unique to the entrepreneurship domain of hospitality and tourism research. The good news is that there are abundant opportunities for scholars in hospitality and tourism management to explore the field of entrepreneurship as a viable research paradigm.     

Towards decolonising tourism and hospitality research in the Philippines

In recent years, scholars have focused their attention on demarcating the neocolonial situations that permeate the tourism and hospitality academy. The ‘critical turn’ in tourism studies called for the decolonisation of tourism and hospitality research. In this paper, I explore and challenge the state of tourism and hospitality research in the Philippines, by analysing the works of Filipino tourism and hospitality academics. Through a systematic quantitative literature review, I identify the research themes investigated by Filipino scholars on Philippine tourism and hospitality and examine the methodologies and epistemologies employed in the selected research outputs. The findings indicate that colonial legacies and neocolonial situations are strongly present in Philippine tourism and hospitality knowledge production. To challenge these scenarios, I suggest a decolonial agenda informed by Sikolohiyang Pilipino (Filipino psychology), a native epistemological perspective. This article serves as a contribution to the epistemological decolonisation of tourism knowledge production in Asian contexts.     

Tourism,hospitality, and DEA: Where do we come from and where do we go?

The primary goal of this paper is to present a literature survey on the application of data envelopment analysis (DEA) in tourism and hospitality studies. The secondary goal is to categorize the studies by tourism products and tourism industries according to the United Nations World Tourism Organization (UNWTO). The tertiary goal is to identify the gaps and challenges in the field. The paper presents a comprehensive review of 350 tourism-related articles that use DEA methodology and highlights several key issues. The publications were statistically classified by methodological innovation, input-output variables, sources of publications, and several other relevant attributes. The investigation reveals the importance of the DEA methodology in the study of the productivity and efficiency of hospitality and tourism. The results also show a high degree of industrial (hotel sector) and geographical (Europe and Asia) concentration of studies. Cultural aspects, tourism sustainability, as well as the efficiency of tourism destinations, have attracted much interest recently. In addition, the new DEA models are increasingly gaining ground in the literature. Finally, the present review highlights the limitations of existing studies and provides important directions for future research.     

Revisiting importance–performance analysis

As a tool to develop marketing strategies, importance–performance analysis has gained popularity among hospitality and tourism researchers for its simplicity and ease of application. This article revisited several conceptual and methodological issues inherent, but often overlooked, in using the importance–performance analysis framework. The author conducts a critical review of past studies, reanalyzes published data to raise questions, and develops suggestions for future hospitality and tourism research applying importance–performance analysis. The primary goal of this article was to stimulate further discussion and research on the validity and reliability of widely adopted importance–performance analysis.     

The relevance of mobile tourism and information technology: an analysis of recent trends and future research directions

Although there have been studies concerning information and communication technologies adoption in the tourism industry, the research trends of mobile tourism (m-tourism) are still not very clear due to the short development time and emerging nature of the technologies. To fill this gap, this study reviewed and analyzed articles related to online reviews of tourism and hospitality published in academic journals between 2002 and 2015. Through a keyword-driven search and content analysis, 92 articles are identified as relevant and classified into three topics. Our findings contribute to a better understanding of this promising research direction by presenting the interesting classification methods used by relevant publications and their insights. This paper also discusses significant topical and methodological trends, and contributes to an overall understanding of existing research and its limitations.     

Cross-institutional collaboration networks in tourism and hospitality research

This paper examines cross-institutional collaboration in tourism and hospitality research using a co-authorship network model based on papers published in six top-tier tourism and hospitality journals over the past 20 years. Data analysis reveals that multi-author, multi-university studies are the fastest-growing type of authorship structure in tourism and hospitality research. We use several network measures to evaluate the intensity of research collaboration among academic institutions in tourism and hospitality disciplines. Institutions with tourism and hospitality programs worldwide are ranked according to their centricity in cross-institutional research collaboration networks and categorized according to their characteristics in collaboration. The empirical analysis shows significant associations between research performance and a university's centricity position in cross-institutional research networks. Through advanced social network analysis, this study provides new insights into institutional collaboration in tourism and hospitality research over the past two decades.     

A critical evaluation of importance–performance analysis

This study is a methodological evaluation of studies on importance and performance measurement, and importance–performance analysis (IPA) which has gained widespread acceptance in the hospitality and tourism research. A synthesis of IPA literature on conceptual and measurement issues is presented with a view to identifying and mitigating potential validity concerns.     

What can big data and text analytics tell us about hotel guest experience and satisfaction?

The tremendous growth of social media and consumer-generated content on the Internet has inspired the development of the so-called big data analytics to understand and solve real-life problems. However, while a handful of studies have employed new data sources to tackle important research problems in hospitality, there has not been a systematic application of big data analytic techniques in these studies. This study aims to explore and demonstrate the utility of big data analytics to better understand important hospitality issues, namely the relationship between hotel guest experience and satisfaction. Specifically, this study applies a text analytical approach to a large quantity of consumer reviews extracted from Expedia.com to deconstruct hotel guest experience and examine its association with satisfaction ratings. The findings reveal several dimensions of guest experience that carried varying weights and, more importantly, have novel, meaningful semantic compositions. The association between guest experience and satisfaction appears strong, suggesting that these two domains of consumer behavior are inherently connected. This study reveals that big data analytics can generate new insights into variables that have been extensively studied in existing hospitality literature. In addition, implications for theory and practice as well as directions for future research are discussed.     

Sustainable hospitality: a meaningful notion?

This paper explores the concept of sustainable hospitality. The relevance and status of this area of enquiry are assessed by discussing the current status of the concepts involved. These discussions are then linked to progress made in sustainable hospitality both in research and practical applications in the hospitality industry. At least six principal schools of thought within hospitality are noted: hospitality science, hospitality management, hospitality studies, the “three domain school”, the systems thinking school and the pragmatic tradition. This complexity and lack of clear definition are problems. The differences between sustainability and sustainable development, and between weak and strong sustainability add further complexities. This paper shows that progress in both sustainable hospitality and tourism has been limited by these problems. A series of technical, ethical and commercial problems are discussed. However, while sustainable hospitality as a research area is still in its infancy, it is concluded that it is very relevant within the wider context of sustainable tourism research, based on its impact and its specific position within the social–ecological–economic systems under investigation. Key areas of future work are suggested, notably to better understand the impacts of hospitality on the triple bottom line, and to explore systems approaches towards implementation.     

Service Quality

Abstract

This paper discusses controversial methodological issues in service quality research, particularly in the field of tourism and hospitality. These are illustrated by a review of recent academic discourses and by the lessons of an exploratory study of visitors' quality perceptions of tourism service providers on two European peripheral destinations. Based on the practical, conceptual and methodological lessons of this project, it is argued that service quality research has drifted into a risky territory, by constructing its own reality, rather than describing it. In the light of the discussion, it is suggested to fulfil the long claimed (but never completed) neo-service paradigm shift and to move from provider- to customer-orientation in service research.     

跨文化旅游态度和行为研究:技术、方法和启示

随着跨文化研究数量的增多,跨文化研究的方法论问题引起了学者们的关注和讨论。与仅在一国内部实施的研究不同,跨文化研究面临着更多的方法论问题。本文对来自12种主要的国际性旅游、接待业管理和消费者研究期刊中的旅游态度和行为跨文化研究使用的研究方法进行了全面的分析。发现:大多数研究对"文化"进行操作化测量时以国籍作为文化变量的替代;被比较的主体数量一般在5个以下;大部分研究没有描述样本等值性、调查实施等值性和测量等值性控制过程;使用的数据分析方法复杂多样,但以少数基础统计方法为主,高级的统计方法使用较少。文章最后还对跨文化研究提出了几点建议。     

Collage creation: unexplored potential in tourism research

This paper proposes collage creation as an elicitation tool of underexplored potential in tourism research. Collage creation was employed within an exploratory research investigating the destination image of Jordan. This work focuses on the process of the tool development, and reports the assessment of the tool-related trustworthiness in this specific application. Collage creation emerged to be a valuable tool; it proved efficacious in encouraging participants’ elaboration of thoughts, aiding self-expression, and disclosing preconceptions and stereotypes. Further tool development would benefit both tourism and hospitality research, while applications of the tool may be useful for destination marketing development and renewal.     

Using Twitter Data for Cruise Tourism Marketing and Research

The need to understand how social media affect the hospitality and tourism field has increased. This paper discusses and demonstrates social media analytics using Twitter data referring to cruise travel. This research also includes an in-depth analysis of tweets by three types of user groups: commercial, news/blogs, and private. The results show that not only were words related to travel, destination, industry, and emotion most frequently used in composing tweets, but celebrities, professional bloggers, cruise lines, and travel agencies actually led major subgroups on cruise topics on Twitter. Based on such findings, this study provides feasible marketing strategies.     

A Highlight of Tourism and Hospitality Education Issues in Taiwan

ABSTRACT

This paper was written to explore the opinions of the hospitality human resource managers in Taiwan about current tourism and hospitality education provisions. Major issues regarding tourism and hospitality education in Taiwan were identified. Based on the research findings, a number of conclusions were drawn and specific suggestions for the future of the tourism and hospitality education in Taiwan were proposed.     

A Review of Personality Research in the Tourism and Hospitality Context

Most commentators agree that human relations are central to tourism and hospitality. Different personalities thus display different reactions to the same task. This article provides an overview of prior studies on personality in the context of tourism and hospitality. Using EBSCOHost's Hospitality & Tourism Index, the largest online database for tourism and hospitality research, we analyzed published articles on the topic. Broadly speaking, prior studies can be grouped into the seven dimensions of disposal, biological, intrapsychic, cognitive, social, and adjustment in personality research, plus brand personality. Interestingly, our results show although the Internet has become one of the major marketing channels for hospitality and tourism, only a small number of published articles are related to consumers' online behavior. We thus propose that this area be further researched in the future.     

Examining destination images from travel blogs: a big data analytical approach using latent Dirichlet allocation

ABSTRACT

In the big data era, destination images have played an increasingly important role in tourism development. However, seldom tourism research has utilised big data analytics to examine destination images from travel blogs. Therefore, this study proposes and evaluates a big data analytical approach using latent Dirichlet allocation to extract attributes of online destination images from 140,286 travel blogs about 20 cities in China. Results reveal 14 dimensions with 54 attributes of destination images of the studied cities. Interesting findings are discovered between online destination images and tourism cities. This study also summarises the implications for tourism research and practice.     

Total Quality Management and Tourism and Hospitality Education

ABSTRACT

This paper examines the application of quality management concepts in relation to the provision of tourism and hospitality education, with a specific focus on Thailand. The key quality concepts, namely quality control, quality assurance, quality audit and “Total Quality Management” (TQM) are identified, and the applications of these concepts in the provision of tourism and hospitality education are discussed. The paper explores three main themes. The first is to examine how quality issues have been applied to tourism and hospitality education. Second, the paper outlines the concepts of quality management, which represent the key element of a TQM strategy to implement conformance to standards and quality improvement. The third theme discusses the specific case of Thailand, drawing on research in its early stages which examines quality management in tourism and hospitality education in Thailand. An outline of the nature of tourism and hospitality education in Thailand is provided, followed by a synopsis of the significant challenges facing Thai tourism and hospitality education. A procedure for examining quality in tourism and hospitality education in Thailand is proposed.     

Revisiting hospitality's marginal worker thesis: A mono-occupational perspective

This article re-examines the literature on workplace deviance in the context of employment relations in the hospitality industry and presents data from a qualitative study. Intertwining various manifestations of deviance apparent in business management research, sociological literature and that reported in hospitality industry studies, this paper further applies these contexts to investigate the professional experiences of a sample of chefs from Australia. In summary, the findings suggest that while deviance, in its various forms, is an intrinsic occupational idiosyncrasy, and that deviant practices indeed are commonplace in the hospitality industry, workers within the industry are conscious of the negative effects these images have on occupational image. Structural shortcomings including organisational, occupational and industry regulation appear, at least partially, responsible for a cycle of deviance. These findings might assist researchers and practitioners in their endeavours given the efforts of industry leaders and hospitality educators to enhance and professionalise the industry's image.