Combination of Theory of Planned Behavior and Motivation: An Exploratory Study of Potential Beach-based Resorts in Vietnam

The decision-making process of travel destination choice is very complex. Understanding why people travel and what factors influence tourists' travel intentions has been paid much attention by tourism scholars. This study attempted to examine the predictive power of theory of planned behavior (TPB) with the addition of past behavior and travel motivation in predicting behavioral intention of choosing a beach-based resort in Vietnam. Data were collected in three cities in both northern and southern Vietnam from the end of January to post-middle of March 2010 with the participation of 327 international tourists. In general, the results aligned with previous studies which supported the applicability of the TPB model. Attitude and subjective norm but not perceived behavioral control was found to have made a made a significant contribution to the prediction of intention. The findings also indicated both extension factors had considerable impact on behavioral intention of choosing a beach-based resort in Vietnam. Implications and suggestions for future studies were also provided in the last part of the study.     

Examining Chinese College Students’ Intention to Travel to Japan Using the Extended Theory of Planned Behavior: Testing Destination Image and the Mediating Role of Travel Constraints

Understanding the decision-making process and predicting travel behavior are critical for destination tourism marketers. This study develops and tests a structural equation model using the extended Theory of Planned Behavior (TPB) to explain Chinese college students’ intention to travel to Japan. Ten hypotheses were proposed regarding the relationships between destination image, travel constraints, and the original TPB constructs. The results of structural analyses reveal that the extended TPB has better predictive power for travel intention to Japan than the original one. Attitude is found to have the greatest impact on intention to travel to Japan. The mediating role of travel constraints shows a significantly negative effect on the relationships between the predictors and travel intention except for the relationship between perceived behavioral control and travel intention. The results of this study can help improve marketing promotions and the development of more effective destination positioning strategies for Japanese inbound tourism.     

How do people negotiate through their constraints to engage in pro-environmental behavior? A study of front-country campers in Alberta,Canada

This study examined structural models of associations among constraints to pro-environmental nature-based tourism behavior, negotiation through these constraints, motivations to engage in pro-environmental behavior, and knowledge of pro-environmental activities. Three types of constraints (i.e., intrapersonal, interpersonal, and structural) were investigated to obtain a detailed understanding of barriers to pro-environmental tourism behavior. Structural models were tested using data obtained from front-country campers (n = 1009) in Alberta, Canada. Results showed that constraints negatively and directly influence intention. Negotiation and knowledge positively and directly influenced intention. Motivation and knowledge directly and negatively influenced constraints, and directly and positively influenced negotiation. The mitigating effect of negotiation on the association between constraints and intention was supported by the data. The theoretical and practical implications relating specifically to constraints to engaging in pro-environmental nature-based tourism activities are emphasized.     

A Structural Model of Leisure Constraints Negotiation in Outdoor Recreation

A conceptual model tested the leisure constraints negotiation process of outdoor recreation: motivation and the constraints to participate likely influenced by negotiation efforts. Higher motivation to participate encourages using negotiation strategies and resources to overcome constraints. Experiencing constraints was thought to trigger negotiation efforts. Drawing from social cognitive theory, negotiation-efficacy was proposed to encourage motivation, diminish the perception of constraints and promote negotiation efforts, which indirectly influenced positive participation. The model tested used data collected from a random sample of Arizona residents through hierarchical confirmatory factor analysis and structural equation modeling. Results support the conceptual model and suggest the constraints negotiation process is a dynamic interaction of influences promoting outdoor recreation participation.     

Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior

Numerous studies have employed the theory of planned behavior (TPB) to understand customers’ behaviors in various fields, but none has tested and extended the theory to explain customers’ decision formation to pay comparable regular-hotel prices for a green hotel. This is the first study designed to test and modify the TPB by including environmental concerns, perceived customer effectiveness and environmentally conscious behaviors, which are critical in explaining eco-friendly consumer behaviors. Salient belief items were identified using an elicitation method (focus group and open-ended survey). A survey obtained 389 respondents. Confirmatory factor analysis indicated that measurement items for all study variables had an adequate level of reliability and validity. The findings from the structural equation modeling showed that the proposed model had a satisfactory fit to the data and better predicted hotel customers’ intention than the original TPB. The results also indicated that all antecedent variables of intention significantly contributed to forming the intention to pay conventional-hotel prices for a green hotel. Respondents were happy to have minor inconveniences, e.g. reusing towels and using recycled products, and were keen to learn about the positive environmental attributes of green hotels. Benefit awareness was shown to be important in customer decision-making.     

Choosing Virtual – Rather than Real – Leisure Activities: An Examination of the Decision–making Process in Screen-Golf Participants

The objective of this study is to apply Ajzen's theory of planned behavior (TPB) to explicate the intention-formation process in the playing of screen golf. The study investigated how players' favorable/unfavorable attitudes toward screen golf, the social pressures they perceive related to screen golf, and their senses of capability and resources to play screen golf interact to build up or undercut the intention to play this virtual version of the sport. An Internet-based survey and field survey were conducted. Overall, the findings indicated that the fit of the proposed model was satisfactory, and that the proposed model involving the original variables in the TPB and past behavior effectively explained golfers' intention formation. In addition, golfers' concerns about the environment were found to be a moderator in forming their intention. This study illuminated the psychological and social factors that may influence recreation consumers to choose a “virtual”, rather than “real”, leisure activity.     

乡村居民休闲权利的制约因素与协商机制研究——以浙江省为例

共同富裕示范区建设让浙江乡村成为社会瞩目的焦点,也让浙江乡村居民的休闲生活成为了学者们关注的话题。共同富裕不仅是物质富裕,也包括精神富有。乡村居民休闲需求的满足是实现精神富有的重要路径。为深入研究共同富裕背景下如何保障乡村居民的休闲权利,本文基于休闲制约理论,以问卷调查、深度访谈和参与观察为基础,以浙江乡村居民为研究对象,探讨浙江高质量推进共同富裕示范区建设中乡村居民实现休闲权利的制约及其协商机制。研究发现,浙江乡村居民休闲权利的实现受制于个人内在制约、人际间制约和结构性制约,休闲制约在不同群体、个体间具有显著的差异性。为了应对这些制约因素,政府和乡村居民采用了5种应对策略：嵌入式休闲、以文化人、主客和谐共享、出行条件改善和社交型休闲。本文认为,经济、政策、文化、组织和环境等外部条件的不断改善,能够有效激发乡村居民的休闲动机和休闲参与,进而保障乡村居民的休闲权利。本研究对其他地区乡村居民休闲权利的实现具有一定的借鉴价值,为促进乡村居民的精神富有和全面发展提供了可供参考的实践路径。     

Understanding Physical Inactivity: Prediction of Four Sedentary Leisure Behaviors

An understanding of the motives underlying sedentary leisure behavior may guide interventions to decrease these behaviors. The purpose of this study was to apply the theory of planned behavior (TPB) to understand the motives underlying four common sedentary leisure activities: television viewing, computer use, reading/music, and socializing. A cross-sectional community sample of 206 adults and 174 undergraduate students completed measures of the TPB of these four leisure behaviors and self-reported behavior. Results using ordinary least squares regression provided evidence that sedentary behaviors may be intentional and planned with a primary attitude base but not related to perceived behavioral control. The findings provide information about sedentary behavior motivation and support the validity of the TPB for the prediction of these behaviors.     

Understanding the Role of Identity in the Constraint Negotiation Process

Sociological theory related to identity was adapted to explore the influence of identity on respondents’ perceived leisure constraints and constraint negotiation. We hypothesized that perceived constraints to recreational golf and efforts to negotiate constraints would be predicted by the degree to which respondents embraced their leisure-related identity of “golfer.” It was also hypothesized that the perception of constraints and constraint negotiation would depend upon the degree to which respondents perceive that the identities they embrace facilitate or conflict. Findings showed support for the hypothesized model.     

Recreationists’ Constraints Negotiation Process for Continual Leisure Engagement

Unlike prospective participants with desire for initial participation, current participants are likely to have different interest in habitual leisure engagement from participation itself. Accordingly, they may respond to the effects of leisure constraints differently in order to progress toward a higher level of leisure involvement. This study aims to construct a theoretical framework that demonstrates how diverse components of current participants’ constraints negotiation process are conceptually connected to each other. Study results suggest that different negotiation strategies help current participants adjust their willingness to participate in the activity more frequently. Results also denote that the three dimensions of leisure constraints are differently associated with cognitive negotiation strategies, and commitment plays an important role in promoting the use of negotiation strategies to mitigate current participants’ perception of leisure constraints.     

Analyzing Non-Participation in Domestic Tourism: a Combined Framework

Non-tourists comprise a large potential market, but are rarely studied in research. This paper aims to examine the reasons behind the non-participation of individuals in domestic tourism through a proposed combined framework which incorporates concepts presented in the psychological continuum model and constraint negotiation model from the field of sports and leisure respectively. Data were analyzed using binary logit regression and comparative analysis. The findings indicate that tourism cognition/awareness, tourism affection/interest, and tourism behavior intention, have a significant effect on the non-participation of individuals in domestic tourism while intrapersonal and economic constraints are regarded as the most difficult constraints to be negotiated by non-tourists.     

Investigating individuals’ decision formation in working-holiday tourism: the role of sensation-seeking and gender

ABSTRACT

Despite the emergence of working-holiday tourism, little research has been carried out to understand working-holiday makers’ (WHMs) decision-making processes. This study was designed to examine the formation of WHMs’ intentions to participate in working-holiday tourism programs. A study model was proposed by extending sensation-seeking into Ajzen’s Theory of Planned Behavior (TPB) and testing the difference between gender groups. An online survey was conducted with 369 WHMs in China. The study result indicated that the TPB model has a good fit to the data, and that the predictive power of the intention has been improved compared with the original TPB. The results from a structural equation reveal that three critical elements in TPB significantly formed individuals’ intentions for working-holiday programs, sensation-seeking formed positive and significant relationships with subjective norm (SN) and perceived behavioral control (PBC), and most importantly, significant differences were found between different gender groups. The study’s theoretical and managerial implications are discussed.     

Negotiating leisure constraints: the case of an amateur musician with epilepsy

The purpose of this case study was to identify the negotiation strategies employed by an epileptic amateur musician engaged in serious leisure to overcome leisure constraints. Data were collected by semi-structured interview, observation and informal interaction. Results revealed that the subject employed various cognitive (i.e. anticipating benefits, weighing pros and cons, immediate resolving, accepting costs and pragmatism about performance) and behavioural (i.e. planning/event management, scaling back participation and communication and cooperation) negotiation strategies. While strategies were employed to overcome constraints, participation was also facilitated by individual beliefs and interpersonal relationships. Results also suggested that negotiation strategies are interconnected, and that perceived stigma did not influence participation in serious leisure.     

An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior

The current study sought to extend the theory of planned behavior (TPB), which is rooted in the theory of reasoned action (TRA), to more comprehensively explain the formation of customers’ intention to revisit a green hotel. In particular, the extended TPB incorporates the critical constructs in the consumer behavior and marketing literature (i.e., service quality, customer satisfaction, overall image, and frequency of past behavior) into the original TPB model. Results of a structural analysis revealed that the new model provides a better fit with the data, and explains significantly greater amounts of variance in revisit intention in comparison to the TRA and TPB. Added constructs in the new model considerably contribute to improve our understanding of the complicated process of green hotel customers’ decision-making. In this study, all relationships appeared to be significant as conceptualized according to the theory. In addition, a mediating effect of satisfaction and attitude was found. The article includes discussions on theoretical and managerial implications.     

Testing Alternative Leisure Constraint Negotiation Models: An Extension of Hubbard and Mannell's Study

The purpose of this study was to test a model of the leisure constraint negotiation process proposed by Hubbard and Mannell. A multidimensional measure of physically active leisure was used to extend their findings to a sample of middle-aged and older adults in a metropolitan park setting. Volunteers and visitors (aged 50–87 years) of a Midwestern metropolitan park agency completed a self-administered questionnaire. Results of a two-step structural equation modeling procedure suggested a constraint-negotiation dual channel model. In this model, the negative influence of constraints on participation was almost entirely offset by the positive effect of negotiation strategies. The effect of motivation on participation was fully mediated by negotiation. The implications of these findings for studying constraint negotiation and active leisure in mid- to late-life are discussed.     

Unraveling public support for casino gaming: The case of a casino referendum in Penghu

By integrating the social exchange theory (SET) and the theory of planned behavior (TPB), this study unravels the factors associated with residents’ intention to support casino gaming development in Penghu in future referenda. Residents’ attitudes toward casino gaming development in their community were examined in the SET framework while their intention to support such development was investigated in the TPB framework. Despite that partisan difference did not have a significant interaction with TPB variables, past behavior exerted moderating effects determining residents’ intention to support casino gaming development through two TPB variables: subjective norm and perceived behavioral control. Implications are provided.

Abbreviations: ATTU: attitude; DPP: Democratic Progress Party; ECOI: perceived economic impact; ENVI: perceived environmental impact; INT: intention to support casino gaming development in future referenda; KMT: Kuomingtang; PBC: perceived behavioral control; PPB: perceived personal benefit; SET: social exchange theory; SN: subjective norms; SOCI: perceived social impact; TPB: theory of planned behavior     

Role of positive emotions in the constraint process: the case of Taiwanese college students

This study adopts the partial least squares (PLS) method to analyse the relationships among positive emotions, leisure constraints, leisure negotiation strategy, and participation frequency in outdoor recreational activities using stratified proportional sampling of Taiwanese students (N = 569) and SmartPLS 2.0 statistical software to perform statistical analyses. This study determined that positive emotions not only directly affected the level of involvement in outdoor recreational activities but also indirectly increased involvement by improving negotiation ability. While leisure constraints have a direct, positive and significant impact on the leisure negotiation strategy, they do not significantly influence the level of participation in outdoor recreational activities. This article observed that the level of participation did not depend on constraints but instead depended on the process of ‘leisure negotiation’ based on the constraints. In the future, different samples can be used to test the stability and adaptability of this model; alternatively, other variables can be added to better understand college students’ participation in outdoor recreational activities.     

Reinterpreting the theory of planned behavior and its application to green hotel consumption intention

The main aim of this paper was to understand a guest’s decision to stay at a green hotel by using the theory of planned behavior (TPB) developed by Ajzen (1991). The population for this study was green hotel customers in Taiwan. A total of 425 usable responses were received from the willing participants around the parking area of green hotels. This study performed a PLS-SEM to examine the proposed model. The results of this study showed that social pressure has very little direct impact on behavioral intention to stay at a green hotel. The results of the estimated standardized regression coefficients and t-values indicated that perceived behavioral control has a slightly higher impact on behavioral intention than attitude. This study also verified the proposed mediating relationships between the first-order and second-order antecedents. This study provided theoretical and managerial implications for understanding respondents’ decision to stay at a green hotel.     

Emerging bicycle tourism and the theory of planned behavior

In this study, we investigated the process of travelers’ decision formation for bicycle touring as a form of sustainable tourism activity. We extended the theory of planned behavior (TPB), using personal norm and past behavior as predictors and the attractiveness of unsustainable alternatives as a moderator. Results of the modeling comparison showed that our extended TPB model was superior to the original TPB in predicting intention. Our results from the structural analysis revealed that the hypothesized paths linking attitude, subjective norm, perceived behavioral control, personal norm, and intention were supported; and personal norm significantly mediated the impact of subjective norm on intention. Moreover, our proposition that bicycle travelers’ decision-making process would differ based on their level of the attractiveness of unsustainable alternatives was generally supported. Overall, our results help us clearly understand the role of volitional and non-volitional processes, personal norm, past behavior, and the attractiveness of unsustainable alternatives in explaining the intention formation of bike traveling.     

Investigating beliefs,attitudes, and intentions regarding green restaurant patronage: An application of the extended theory of planned behavior with moderating effects of gender and age

This study aims to identify customer belief structures underlying the cognitive process of green restaurant patronage by applying the extended theory of planned behavior (TPB). The extended TPB model includes two additional predictors (past behavior and dining frequency) and two moderators (gender and age) to predict customers’ intention to visit green restaurants. This study followed recommended two-phase survey procedures. Salient beliefs of the target population were elicited in the first phase, and the relationships between those beliefs and other TPB constructs were analyzed in the second phase. Perceived behavioral control emerged as the most significant determinant followed by attitude and subjective norm in the Korean green restaurant context. The findings support the inclusion of past behavior as an additional predictor and confirm the moderating effects of gender and age. This study provides useful implications for effective marketing strategies for green restaurants.