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1.
文章将上海历史街区旅游解说系统中普及率最高的解说标识牌作为研究对象,通过标识牌解说效度、游客满意度、地方认同感、地方忠诚度、游客涉入、旅游经验这6个潜在变量构建概念模型,研究标识牌解说效度对游客地方认同感与地方忠诚度的影响作用.研究结果表明:(1)标识牌解说效度未能对地方忠诚度产生直接效应,只能通过游客满意度和地方认同感形成间接影响;(2)标识牌解说效度对游客满意度与地方忠诚度具有显著正向影响;(3)游客满意度和地方认同感对地方忠诚度的显著正向影响也得以验证;(4)游客涉入和游客经验在概念模型中具有显著调节效应.  相似文献   

2.
基于网络文本的景区感知及互动研究——以上海为例   总被引:1,自引:0,他引:1  
滕茜  杨勇  布倩楠  许鑫 《旅游学刊》2015,30(2):33-41
不同类型景区在旅游产品线路的组合过程中为游客提供了多元化的体验,在提升游客满意度的同时在游客感知中呈现出互动性机制.文章以上海市3A级以上景区(点)为研究对象,基于有关旅游网站和新浪博客的网络游记及官方旅游部门发布的要闻动态文本,研究游客感知角度和政府旅游部门宣传角度上海旅游景区(点)冷热差异,并运用社会网络分析方法研究游客感知下上海旅游景区(点)间的互动过程,以及官方部门宣传过程中上海旅游景区(点)间联动机制.进一步,在对上海市旅游景区(点)进行分类的基础上,有针对性地提出相应的营销和发展策略.  相似文献   

3.
书法是中国传统文化的象征,集文学、历史和绘画为一体.书法景观是风景区常见的旅游吸引物.以武夷山景区为例,基于游客书法偏好、书法欣赏水平、书法景观游览功能、书法景观感知、游客审美体验、游客景区地方感与满意度7个变量,构建地方感结构模型,采用SPSS和AMOS软件,探讨书法景现在游客地方感知中的作用.研究结果表明:(1)游客书法偏好及欣赏水平、书法景观游览功能和书法景观感知存在正相关;(2)游客书法偏好、书法欣赏水平及其对书法景观感知对审美体验具有显著影响性,但书法景观游览功能与审美体验不相关;(3)审美体验增强游客景区地方感,书法景现有利于景区地方感的形成;这种地方感对游客满意度具有正向性.  相似文献   

4.
游客体验及其体验价值是历史文化街区旅游开发研究的重要内容之一。以小红书App分享的熙南里历史文化街区照片为研究数据,采用质性研究方法提取照片隐含的价值要素,并基于凝视心理活动分析框架构建游客体验价值的增值路径。研究表明:(1)熙南里历史文化街区的体验价值体现在功能价值、享乐价值和符号价值3个层级;(2)历史文化街区可以通过游览体验和视觉选择两条路径实现享乐价值和符号价值的增值,进而间接提升其功能价值;(3)节庆活动、文化演艺活动和娱乐体验活动的参与程度与享乐价值直接相关,符号价值则主要通过打卡和探店等行为提升社会声望价值,游客视觉选择的网红符号形象强于历史文化符号。基于此,研究从功能价值、享乐价值和符号价值三方面为历史文化街区提出具有普适性的提升策略。  相似文献   

5.
老商埠区是济南的一处极具代表性的特色历史街区,承载着济南近代发展的历史文脉,需要得到继承和发展。从游客体验的视角,将济南老商埠区的旅游主题定为"以生动的形式,延续商埠文化,感受济南老味道",并以此为主线设计体验旅游项目,完善配套设施,开展体验营销,提升游客的综合体验效果,以旅游带动老商埠区的活力复兴。  相似文献   

6.
后现代消费需求下的历史街区旅游空间发展创新模式   总被引:1,自引:0,他引:1  
牛玉 《旅游学刊》2014,(7):9-11
正一、"原真文化僵化保护"和"过度商业化"两种极端模式:历史街区旅游发展瓶颈历史街区具有深厚的历史文化、丰富的人文情感、精致的美学艺术以及宝贵的物质遗产等多种文化价值,是重要的文化遗产保护对象。旅游是激发历史街区活力的有效途径,但在缺乏科学管理和调控机制下,历史街区极易陷入原真文化僵化保护或过度商业化的两种极端。一方面,为保护历史街区  相似文献   

7.
本文以西安曲江唐文化主题景区形象为实证研究对象,从景区共生形象角度选取了曲江唐文化主题景区内大雁塔和大唐芙蓉园为景区形象生成基础,关联研究了共生景区形象对游客重游意愿及口碑效应的影响,研究结果显示:主题景区旅游形象生成主要受景区内共生景点中历史遗存类景点旅游形象的影响,新建同一主题文化公园对主题景区旅游形象生成也有明显影响,但不如历史遗存类景点旅游形象对主题景区旅游形象生成的影响大;旅游景区共生形象和游客后续行为意图中的重游意愿和口碑效应之间有着正向关系;景区内同一主题共生景点旅游形象对游客重游意愿存在正向的关系,和游客口碑效应(WOM)没有明显的关系。该结果说明了主题景区整体旅游形象是导致游客重返景区和口碑宣传景区的主要原因。  相似文献   

8.
历史文化街区是每个城市最有历史文化沉淀的区域,但是如何保护和发展历史文化街区是城市现代化发展面临的现实难题.以京杭大运河(杭州段)小河直街历史文化街区的保护实践为例,探索分析通过打造休闲文化旅游街区,实现历史文化街区复兴的举措.  相似文献   

9.
本文阐述了以明信片为载体,将大连城市特色以半成品印章的形式展现出来,从而提升大连城市魅力。主要以大连的人文、风景等特有的风貌为游客提供成品及半成品的特色旅游明信片进行DIY设计,根据游客自身的感受绘制城市色彩。使之成为个性独特的旅游纪念品,不但能够增加人们的参与度而且在寄出的同时起到了宣传大连的作用。  相似文献   

10.
旅游安全网络关注度时空特征及其影响因素   总被引:3,自引:0,他引:3  
旅游安全网络关注度是旅游安全关注的一个典型表现和测量手段,是旅游安全意识水平的一个反映.基于百度指数,获取2009-2013年我国各省、自治区和直辖市共31个地区旅游安全网络关注度数据,采用变差系数(CV)、赫芬达尔系数(H)、首位度(P)、地理集中指数(G)、季节性集中指数(S)5个指标,分析旅游安全网络关注度的时空差异特征,研究发现:(1)全国旅游安全网络关注度呈增长趋势,且存在季节性差异,相对于旅游高峰期具有明显的“前兆效应”;(2)各地区旅游安全网络关注度季节性差异凸显,广东、山东、北京、浙江、福建、江苏、河南、河北的位序较靠前,各地区旅游安全网络关注度的集聚程度低,关注较为分散;(3)三大区域间旅游安全网络关注度差异显著,且整体上差异缓慢减少,集聚程度在增加,首位度起伏明显;(4)三大区域内时空差异呈减少态势,关注较为分散,首位度比较稳定.进一步分析表明:地区经济发展水平、网络发达程度、突发事件数量和社会人口统计特征(文化程度和年龄结构)等差异影响了旅游安全网络关注度的差异.  相似文献   

11.
Summary

This study seeks to account for differences between the UK and US in including sites of black slavery as part of their heritage tourism and museum agenda. Both countries were heavily involved in the slave trade and both currently have immigrant communities with an appreciation of their origins. However, and unlike the American situation, it is only recently that Britain has opened the contentious issue of slavery to public gaze. In this regard, attention focuses specifically on the mounting of a pioneering Slave Exhibition at Liverpool's Maritime Museum and, by interviewing its chief curator, various insights are gained as to the potential and pitfalls of such a permanent display of an inglorious past. Further interpretation is added by references to the general literature on heritage tourism, the emerging context of “thanatourism” and the framework of a Force Field model that can usefully accommodate the competing interests of rival stakeholders.  相似文献   

12.
社会学框架下的旅游学学科属性定位分析   总被引:6,自引:2,他引:4  
陈才 《旅游学刊》2004,19(6):15-19
本文在假设旅游学是一门独立学科这一前提下,借用社会学关于学科属性定位的分析框架,对旅游学的学科属性进行定位分析。从学科的认知维度来看,旅游学是一门“应用”性较强的“软”学科;从学科的组织维度来看,旅游学是一门“分野度”较高而“城市化度”较低的学科。旅游学学科的这些属性的确定。为我们解释旅游学发展现状提供了基本依据。能够使我们明确旅游学的发展阶段、发展方向以及应注意的问题,这对于旅游学学科建设具有重要意义。  相似文献   

13.
Residents’ recreation behavior is highly influenced by their level of access to recreation opportunities. Distance is an important component of access. The purpose of this study was to measure levels of access to public beaches in the Detroit Metropolitan Area (DMA) using four travel distances (1, 6, 10, and 20 miles) and three access measures (minimum distance, travel cost, and covering), with the intent of demonstrating the sensitivity of findings to both the distance and measure employed. Findings indicate that while public beaches are geographically accessible for a majority of the DMA population within 20 miles according to all access measures, at distances less than 20 miles level of access varies substantially with the access measure used. Future access studies should consider a range of travel distances rather than the single distance typical of most prior analyses and should also be sensitive to the differentials produced by the access measure employed.  相似文献   

14.
可持续旅游发展的价值依据比较   总被引:5,自引:0,他引:5  
本文追溯了可持续旅游发展观在不同学科中的理论渊源,分析了"可持续旅游发展"的不同价值诉求,探讨了基于功利价值、正义价值或良心价值等不同价值基础之上的"可持续旅游发展".环境与发展经济学、旅游社会学、旅游人类学的部分流派的理论范式和研究方法可以为旅游发展提供现实的、可操作的指导,体现了对功利价值的追求.旅游社会学和旅游人类学的主要流派理论密切关注旅游的社会、政治及文化影响,体现了对正义价值的追求.而环境伦理和生态伦理学则更多地考虑了整个生态系统的和谐发展,体现了对良心价值的追求.  相似文献   

15.
坐落在中缅边境高黎贡山高寒山区的轮马村是一个傈僳族聚居村,全村共有320户人家.这个村子的男女老少以刀山敢上、火海敢下的绝技而闻名于海内外.  相似文献   

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This study explores the determinants of restaurant crowdfunding success, inspired by success determinants found in independent restaurant literature. The results indicate that community orientation, images that show elements of the restaurant concept, and frequent communication with funders are key drivers for success. We conclude that restaurant entrepreneurs who show that their project benefits the community where they operate, provide constant updates that maintain project interest, and are responsive to funders’ comments are more likely to succeed in reward-based crowdfunding.  相似文献   

19.
ABSTRACT

Sponsorship is a critical component of the convention and exhibition industry. There are diverse forms of sponsorships in this industry and many sponsors expect more benefits derived from their contributions than those from typical marketing activities, such as advertising and public relations. However, there have been few attempts to examine the impact of sponsorships in the convention and exhibition area. This study evaluated the impact of sponsorship by assessing attendees' recognition of sponsors in relation to different types of sponsorships and number of days attending a show. Results indicated that attendees' recognition level of the sponsors varied depending on the type of sponsorships and the number of days attending a show. In addition, sponsoring companies achieved a much higher recognition level than non-sponsoring companies. Based on the findings of this study, business and marketing implications are also discussed.  相似文献   

20.
The purpose of this paper is to examine the impact of ambiguous Locus of Control (LOC) on customers’ evaluations after service failures in the tourism distribution channel between intermediaries (travel agents) and suppliers (hotels). A three (Locus: ambiguity, intermediary, and supplier) × two (Severity: severe versus mild) between-subject design was employed. Findings indicate that customers’ evaluations are more negative of an intermediary (travel agent) than of a supplier (hotel) when customers do not know who is at fault. In addition, when service failure is severe, consumers who do not know who is at fault (perceiving an ambiguous LOC) are more dissatisfied with the service failure than those who know who caused the failure (perceiving a clear LOC). Furthermore, customers who served themselves (self-service; high participation) are more likely to attribute service failure to a supplier than customers who were served by an intermediary (intermediary service; low participation).  相似文献   

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