Tourism Restructuring and the Politics of Sustainability: A Critical View From the European Periphery (The Canary Islands)

There has been considerable discussion of sustainable tourism development, in both theory and practice. Less attention has been paid to the discourses, ideologies and power relations which help to shape 'sustainable' tourism policies and planning instruments. This paper analyses recent initiatives introduced by the regional government of the Canary Islands, designed to bring about a more sustainable model of regional tourism, including a temporary moratorium on tourism development and the drafting of a strategic and normative set of guidelines for sustainable tourism. The paper considers the contested nature of the public debate that accompanied these initiatives within the wider context of the regionally distinct pattern of tourism and capitalist development. It is argued that the legacy of uneven development, and the entrenched power of regional economic and political élites, is likely to undermine the prospects for a just model of sustainable tourism, and to consolidate the continuing privatisation of space and socio-spatial inequalities across the region.     

Interpreting the Past,Writing the Future

Using the metaphor of Homer's Odyssey, this paper provides a characterization of the development of interpretive consumer research. Initially this development is shown to have been circumscribed by the machinations of positivism. However, following the disruptive influences of postmodernism/post-structuralism, issues such as methodological pluralism, reflexivity and representation are considered to signify the way forward to an interpretive consumer research with confidence in its axioms.     

The Role of Private Wildlife Reserves in Nicaragua's Emerging Ecotourism Industry

Ecotourism promises to be the fastest growing segment of Nicaragua's fledgling tourist industry, which is already the country's second highest generator of foreign exchange. Development of a lucrative ecotourism industry offers a unique opportunity for Nicaragua to unify economic growth with natural resource stewardship in a single sustainable development strategy. However, as ecotourism is largely dependent on protected area systems, the current condition of Nicaragua's public protected area system is a major obstacle to the industry's development. Limited by inadequate public financing, the establishment of private wildlife reserves can compliment Nicaragua's under-developed public protected area system, further enhancing the desirability of Nicaragua as an ecotourist destination. The opportunities and constraints of private reserve establishment are examined in this study of Nicaragua's first legally recognised private wildlife reserve.     

Coordination mechanisms in cross-functional teams: a product design perspective

Marketing research has shown that cross-functional team structures are not a universal panacea for shortening development times or improving success rates. Marketing research has nonetheless included the claim that marketing-led teams result in superior performance in cross-functional teamwork, in comparison with sales-led or design-led structures. The premise has been that marketing structures are more participative, more efficient, and more effective than sales-led or design-led structures. This paper presents a more nuanced view. Analysing factors such as contingency, closure, and attitude, the paper argues that the effectiveness of any one functional base or organisational arrangement depends on the customers and on the technologies by which these customers are served. On the basis of a literature review and five case studies, the paper specifies why and how cross-functional teams should be design-led when the task is to open up new ways of envisioning or to generate new ideas for the future.     

Consumer savvy: conceptualisation and measurement

The notion of savvy consumers increasingly appears in the e-marketing and e-management literatures, usually in discussions about the importance of consumer-centricity. A synthesis of the literature identifies six broad characteristics of these savvy consumers: they are enabled by competencies in relation to technological sophistication, interpersonal networking, online networking and marketing/advertising literacy, and they are empowered by consumer self-efficacy and by their expectations of firms. This understanding of consumers is formalised by developing a SAVVY scale. Standard scale development procedures are applied using a sample from an online panel of consumers. As part of the process of validating the new scale, comparisons are made with related, established scales – focusing on measures of consumer advantage (persuasion knowledge and market mavens) and consumer disadvantage (confusion arising from over-choice and vulnerability at the shopping interface). Our findings show the value of formal, empirically-grounded measures of consumer savvy, something that has been absent from many previous commentaries on the characteristics of savvy new consumers.     

Managing destination brands: establishing a theoretical foundation

There is general agreement in the literature that the marketing of places as brands requires “a special type of marketing” (Ashworth 1993, p. 648). But while the problems inherent in place marketing are well documented (see for example Karavatzis and Ashworth 2005) very little attention has been given to the development of a theory of destination branding which can be used to guide destination brand managers and form the basis of future research. The conclusions from a review of the literature are tested against the experiences of practitioners (Churchill 1979) by means of 25 depth interviews with Senior Managers in 20 Destination Marketing Organisations. Five critical antecedents of successful destination branding are identified: stakeholder partnerships, brand leadership, departmental coordination, brand communications and brand culture. Two key mediating factors are also identified: brand reality and brand architecture. The managerial implications of these findings are discussed.     

Complexity of Socio-spatial Transformations Through Tourism: A Mediterranean Village,Kaleköy

This article reflects on the complex consequences of tourism development in the isolated Mediterranean village of Kaleko¨y. Built on the antique city of Simena of the 4th century BC and having remnants also from Hellenistic, Byzantine and Ottoman periods, Kaleköy's main source of livelihood since the 1980s has been tourism. Multiple changes that take place simultaneously at the local level, in relation to or as a consequence of tourism, are conceptualised as interrelated transformations that may fall under the four major headings of economy, demography, spatial organisation and cognition. Defining culture as 'everything learned', these transformations amount to a radical change in the local culture, which now includes a culture of tourism. Based on ethnographic research, the article aims to demonstrate the complexity of changes in physical, as well as economic and social structures as they pertain to tourism.