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This research studies the effect of win-back strategy on reinitiating brand-consumer relationship (BCR) by examining three
commonly adopted strategies, namely apology, tangible reward, and privilege. Empirical findings demonstrate that these strategies
have different effects on consumers’ intention of reinitiating relationship (CIRR). More specifically, whereas consumers will
show positive CIRR if a transgression brand employs the strategies of apology, tangible reward and privilege, consumers’ perception
of apology has the most significant effect. In addition, this study also tests the moderating role of brand relationship quality
on CIRR. Results show that if the brand-relationship quality prior to brand transgression is high, win-back strategies will
have more positive effects on CIRR, and vice versa. 相似文献
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The objective of this research is to examine the joint influence of both organizational characteristics and individual personality on employee voice. Employing a multi-level design, data from a chain of retail stores were collected for hypothesis testing. A total of 267 employees from 59 stores participated in this study. The results offered support for the individual-level relationships among proactive personality, voice behavior, and individual creative performance. At the store-level, both transformational leadership and supportive peer relations exerted significant effects on voice climate, but not on store performance. In addition, negative cross-level interaction between transformational leadership and proactive personality was found for voice behavior. Lastly, implications for managerial theory and practice are discussed. 相似文献
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Determinants of Competitiveness: Observations in China's Textile and Apparel Industries 总被引:1,自引:0,他引:1
This paper attempts to explore key determinants of competitiveness in the textile and apparel industries, with special reference to Chinese Mainland. The authors conduct a survey that is designed to use productivity, supply-side and demand-side determinants to measure enterprises' competitiveness. The collected survey data is then analyzed using factor analysis to capture the related determining factors indicative of competitiveness at the enterprise level. The findings demonstrate that government policies and related industry infrastructure are the most important determinants of competitiveness in the textile and apparel industries, followed by domestic demand. This suggests that the improvement of industry infrastructure can foster industry performance, and that more resources should be endowed to enhance the domestic business competitiveness of local enterprises. The development of domestic demand will foster the competitiveness of the textile and apparel industries on a more sustainable basis. 相似文献
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This study investigates the association between corporate social responsibility (CSR) performance and cross-listing. In a clean setting where a change in CSR performance can be attributed to the cross-listing, we find a statistically significant and economically meaningful increase in CSR performance for the cross-listed firms. Moreover, such an increase comes mostly in technical CSR, which targets the firms’ primary stakeholders. We also find that the positive association between cross-listing and CSR improvements is more pronounced for firms with weak corporate governance. The results hold under a variety of different robustness checks. 相似文献
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Leader humility has emerged as an important topic in understanding the role of leadership in organizations in recent years. Though it was found to enhance subordinates’ work performance and positive work behaviors, we are unaware of the psychological mechanism and boundary conditions underlying leader humility and employees’ negative behaviors toward leaders. Drawing on social exchange theory and using a multistage sample including 273 employees and 55 supervisors in China, we demonstrated a negative indirect effect between leader humility and subordinates’ counterproductive work behaviors toward supervisors (CWB-S) via interpersonal justice and trust in supervisor. Furthermore, we find that leader political skill moderates the effect of leader humility on interpersonal justice and trust in supervisor. The indirect effect of leader humility on subordinates’ CWB-S through interpersonal justice is stronger when leader political skill is high, suggesting a moderated mediation model. Finally, we discuss the theoretical contributions and practical implications of this study, and highlight future directions for research on leader humility. 相似文献