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981.
982.
983.
Harold W. Berkman Ph.D. Christopher C. Gilson 《Journal of the Academy of Marketing Science》1974,2(1):189-200
Consumer behaviorists faced with the task of segmenting markets increasingly turn to the study of consumer life styles. The
life style concept and its role in predicting consumer decisions are analyzed here. One methodology known as AIO or life style
research has proven especially useful in identifying heavy users of specific product categories. Three representative AIO
portraits—for beer, eye make-up, and bank credit cards—are outlined. An evaluation of life styles as a systems concept suggests
bright prospects for presenting research findings to clients, formulating creative strategies, positioning products and services
and selecting media.
C. W. Post Center, L.I.U.
Doubleday Advertising Co. 相似文献
984.
James P. Houck 《Agricultural Economics》1988,2(2):159-166
This paper investigates a central part of the argument that agricultural assistance by the United States to developing nations leads to diminished export markets for U.S. farmers. A sizeable cross section of low-income and lower-middle-income nations is used to provide statistical analyses of: (1) the link between agricultural productivity and economic performance, and (2) the link between economic performance and agricultural imports. The results show that a reasonably strong case can be made for the idea that advances in agricultural productivity are associated with long-run increases in imports of cereals and other agricultural products by less wealthy nations. The connection comes via the positive income effect of general economic development. For these countries, investments in agricultural development through successful assistance are not detrimental to U.S. farm export interests in the long run. They are generally beneficial. For middle-income nations, the case is less clear and more controversial. However, nothing in the cross-section data used suggests that farm productivity improvements in these nations is systematically threatening to U.S. agricultural trade in the long run. 相似文献
985.
986.
James Kelly 《Industrial Relations Journal》1988,19(4):296-309
This article, a case study of a Scottish shipbuilding and offshore construction company, examines the impact of management style and organisational structure on labour utilisation and industrial relations 相似文献
987.
988.
989.
The traditional formulation of the linear–quadratic inventory model with unit roots predicts cointegration between inventories and sales. That formulation implies that marginal production costs and the marginal benefits of inventories are both tending to ∞, and the cointegrating coefficient reflects the optimal trade-off between these competing factors. This paper suggests a reformulation of the problem in which marginal production costs and marginal inventory benefits are both stationary and in which the cointegrating coefficient is the same as the value that characterizes the target inventory level in the cost function. 相似文献
990.
This study explores the impact of gender and two psychophysical stimulus properties of instrumental music (tempo and loudness) on hedonic responses, including judgments of music's affective character and behavioral intentions toward the music. Digital recording technology was used to create multiple versions of an original musical score that varied tempo but held pitch constant. A 2 (slow/fast) by 2 (soft/loud) by 2 (male/female) between-Ss factorial experiment was conducted. Results indicate that gender moderates the influence of loudness, such that females respond more positively to music at lower volumes. Implications for the differential targeting of men and women through music in ads and in retail environments are discussed. (c) 1993 John Wiley & Sons, Inc. © 1993 John Wiley & Sons, Inc. 相似文献