Keith Robinson and Robert Wilson,eds. Extending Economics Within the Curriculum.

Sussman examines the effectiveness of a personalized system of instruction in an introductory course in economics and suggests that personalized instruction may be a viable alternative to the teacher-dominated lecture system widely used in teaching the first course. The results of the author's small scale study may encourage others to experiment with this little-used method of instruction.     

Projective customer competence: Projecting future customer needs that drive innovation performance

Projective customer competence is the ability of a product development organization to both understand as well as shape the future needs of customers. To conceptualize this competence and establish its antecedents and performance implications, we draw upon the literature on inter-organizational relationships and innovation. Based on survey data from managers involved with business to business product development, validated with secondary financial data and in-depth interviews, we establish measurement properties for projective customer competence and demonstrate that this competence develops through customer relationships characterized by relational embeddedness, knowledge redundancy and interactivity. Projective customer competence is also shown to have positive implications for both innovativeness and financial performance. Surprisingly, relational embeddedness is shown to be the strongest predictor of projective customer competence, and, while knowledge redundancy helps build projective customer competence, it also has a negative impact on innovativeness.     

A dual‐sequence framework for B2C relationship formation: Moderating effects of employee communication style in online group chat

Past research on B2C relationships has typically focused on unidimensional constructs of satisfaction, trust, and commitment, ignoring underlying psychological dimensions. Although some studies have examined cognitive and affective dimensions of these relational constructs, dual sequential effects in relationship formation have not been investigated. This study proposes and finds (in the context of online group chat) that parallel cognitive and affective sequences of relationship formation take place, thus expanding scholarly understanding of underlying psychological processes and offering marketing practitioners two different ways to build relationships with consumers. The proposed dual‐sequence relational framework further advances theory by shedding light on counterintuitive findings in past research. The study also supports the proposed moderating effects of employee communication style, such that sequential effects of cognitive (affective) relational constructs are stronger with a task‐oriented (socially oriented) employee, thus offering insights to practitioners in hiring and training employees to match specific organizational goals for building relationships with consumers. © 2009 Wiley Periodicals, Inc.     

On forecasting the relations between the People’s Republic of China and the United States

The article discusses the prospects of relations between China and the United States compared to the relations that have taken place between the superpowers of the United States and the Soviet Union. A comparison of relations between the two pairs of superpowers is made in the article based on the following parameters: the interaction of the superpowers in economic and financial sectors, the struggle for the world’s mineral resources, relations in the strategic nuclear sphere, naval rivalry, relationship in the land theaters, and conflicts in cyberspace.     

Refractory Materials: The Global Market,The Global Industry

World demand for refractory products—heat-resisting ceramic materials used in metal refining, glass making, and other high-temperature industrial applications—will be slowing down considerably from an annual rate of 10.8 percent during 2002–07 to 3.5 percent during 2007–12. Such slower growth reflects many factors, but is due primarily to: unsettled economic conditions; better efficiencies in steelmaking (which accounts for about half of all end uses of refractories); and the preference of end-users for maintenance rather than new facilities. The four key markets or end uses for refractory materials are: iron and steelmaking; other metal-making; nonmetallic materials such as glass; and an all-other category. In 2007, world refractory demand was 38.1 million metric tons valued at $22.9 billion; the corresponding figures for 2012 are projected at about 45.2 million metric tons valued at $28.5 billion. The Asia-Pacific region accounted for about 45 percent of total weight in 2007; its share by 2012 should rise to about 69 percent, with China becoming the dominant producer and consumer of refractory materials.     

Interactive Technologies and Retailing Strategy: A Review,Conceptual Framework and Future Research Directions

During the past decade, a number of interactive technologies, including the Internet, have fundamentally transformed how retailers compete in the marketplace. In a similar vein, emerging interactive technologies can be expected to significantly alter the retailing landscape through their impact on retailing strategy and operations. Furthermore, it is conceivable that certain emerging interactive technologies will be perceived by some retailers as enablers (tools to more effectively compete in the marketplace) and by other retailers as disruptors of the present ways of doing business. Interactive technologies can either be generic, a technology that is readily available from an information technology (IT) vendor and is widely adopted by retailers, or proprietary. An interactive technology that is proprietary can enable a firm to generate economic rents from the innovation for an extended duration of time. Investing in a generic interactive technology, however, may be perceived as a cost of doing business for a retailer, and not a potential source of sustainable competitive advantage. However, a retailer's complementary resource endowments may enable the retailer to more effectively leverage a generic technology relative to its competitors and thereby achieve a sustainable competitive advantage. In this paper, we review the related literature, develop a process model delineating the mechanisms by which an interactive technology can affect and necessitate changes in retailers' strategies and identify directions for future research.     

An Equity-based Redefinition of Underemployment and Unemployment and Some Measurements

An attempt is made in this article to redefine underemployment and unemployment without making reference to an excess supply of labor or any causal mechanism of unemployment. Instead, underemployment and unemployment are defined in terms of equity which draws upon the individual's preferences. A specific proposal is that underemployment be defined by the presence of contribution inequity relative to at least half the persons employed in a field that the underemployed person might prefer to move into. Empirically, most recent survey data on preferences for contingent and other nontraditional employment are used to illustrate the application of the concept. The major finding is that nearly 10 million Americans in the nontraditional workforce are underemployed.     

Decomposing China–Japan–U.S. trade: Vertical specialization,ownership, and organizational form

We use the US International Trade Commission's uniquely detailed 1995–2007 Chinese Customs data to better understand the pattern of trade between China and its two largest trading partners, Japan and the United States. Our review finds that only a small share of these flows can be characterized as arm's length, one-way trade in final goods. Instead, we find extensive two-way trade, deep vertical specialization, concentration of trade in computer and communication devices, and a prominent role for foreign-invested enterprises. While these characteristics define both bilateral relationships, important differences between the two pairs do emerge, suggesting that trade costs influence the method by which multinationals choose to integrate their production with China. Consequently, we argue that dialogue on East Asian trade liberalization should include the possibility of significant production gains for the US from its inclusion in any regional agreements.