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101.
The development of a standardized student evaluation form 总被引:1,自引:0,他引:1
David J. Lill Ph.D. 《Journal of the Academy of Marketing Science》1979,7(3):242-254
The original purpose of student evaluations was to provide feedback to the instructor to improve his/her teaching. However,
the use of student evaluations in assessing promotion and tenure decisions is becoming increasingly apparent. Given that students
represent one valuable source of evaluation data, the task involves gathering the information so as not to bias or influence
the results. Thus, the objectives of this report are to discuss the methodology and pitfalls in the construction of a data
collection instrument, and produce a “model” student evaluation form that may serve as the basis for establishing validity
by having the academic community put it to the test. 相似文献
102.
Consumer outshopping research has shown there are significant, but weak, relationships between consumers' attitudes toward
local retailers and the degree to which they shop in local versus outlying areas. An alternative attitude measurement, retail
patronage loyalty, is proposed and empirically evaluated. The loyalty scale was shown to be a stronger and more generalizable
predictor of consumer outshopping behavior. 相似文献
103.
B. L. Myers Ph.D. N. L. Enrick Ph.D. A. J. Melcher Ph.D. 《Journal of the Academy of Marketing Science》1974,2(1):249-261
The efficiency of a research design may be measured in terms of the degree to which knowledge is enhanced within given resource
constraints. Thus, two different types of research design, even though they contain the same number of expected observations,
may differ considerably in the amount of information provided. An example is the number N of 32 observations obtained with
an analysis of variance witheither 2 factors, 2 levels per factor and a replication of 8or 4 factors, 4 levels per factor and a replication of 2. We analyze and compare the relative efficiencies of regression and
variance analysis models and their implications to research strategy development. Three major considerations are evaluated:
(1) short versus long time horizon (interval until effects of a decision are realized), (2) small versus large cost of erroneous
rejection of the Null Hypothesis and (3) gross versus refined stage of development of the research study. A set of general
guidelines towards improved designs is developed. 相似文献
104.
105.
106.
Kosterlitz J 《National journal》1991,23(40):2408-2413
Just about everyone applauds the use of cost estimates for federal programs as a way to curb the federal government's tendency to spend in the face of rising budget deficits. But a nagging question arises: Just how good are these cost estimates? 相似文献
107.
Different viewpoints were expressed at the 1990 annual national conference of the South African Society for Agricultural Extension regarding the role of extension in the development of the farmer as entrepreneur. It is expected that public funding will increasingly be limited to functions of general public interest. To achieve independence farmers should be willing to expose themselves to entrepreneur development stimuli. it is in the public interest to develop scarce human, economic and natural resources. Research findings indicate distinct behavioral differences between entrepreneurs of differing perceptions. A comprehensive interdisciplinary education is recommended for agriculturalists. Because needs change, education programmes must be re‐evaluated from time to time. It serves little purpose to educate people in extension who do not have a technical message to communicate. The state extension service seeks closer cooperation and liaison with agricultural co‐operative and private sector know‐how. Departmental policy will probably be less rigid in future.
A clear distinction should be made between information and extension services. The adoption of an ethical code for extensionists may be opportune. Relevancy is an important contributing factor to extensionist credibility. 相似文献
108.
Mirabile RJ 《The Journal of business strategy》1991,12(3):32-36
Hewlett-Packard evaluated its future marketing needs and compared it to the capabilities of current employees. This case study is an example of how other companies can ensure they have the best people to meet their strategic goals. 相似文献
109.
110.
C. J. Oort 《De Economist》1990,138(4):451-463
Summary Does today's banking scene pose a potential threat to the stability of the international financial system? The article discusses three possible sources of vulnerability of the international banking system: a major bank failure causing a general banking crisis via the extensive interbank linkages; the systemic risks allegedly inherent in certain new (as well as traditional) financial products; and the impact of external events such as debt crises, violent swings in exchange or interest rates, deregulation and recession. The author's conclusion is twofold: systemic risks clearly exist, but the probability of a major banking crisis tends to be greatly exaggerated. Banks not only survived the various crises of the seventies and eighties; they also learned in the process. Capital and reserves have been strengthened, provisions for country risk and for general contingencies have increased, supervision has been tightened and it is exercised on a comprehensive as well as a world-wide consolidated basis (i.e. including all contingent and off-balance liabilities, and all offshore activities). Assuming reasonably intelligent policies on the part of the monetary authorities and adequate international coordination, a general banking crisis can be avoided. Official rescue operations do, however, raise difficult questions of an ethical, political and economic nature. 相似文献