A new approach to validate customer satisfaction multi-item measures: the case of shopping goods

In the field of marketing many objects of interest exist that are not directly observable, nevertheless they can be measured through multi-item measurement scales. These instruments are extremely useful and their importance requires accurate development and validation procedures. The traditional marketing literature highlights specific protocols along with statistical instruments and techniques to be used for achieving this goal. For example, correlation coefficients, univariate and multivariate analysis of variance and factorial analysis are widely employed with this purpose. However, these statistical tools are suitable for metric variables but they are adopted even when the nature of the observed variables is different, as it often occurs, since in many cases the items of which the scale is made up are ordinal. Latent class analysis takes explicitly into account the ordinal nature of the observed variables and also the fact that the object of interest is unobservable. The aim of this paper is to show how latent class analysis can improve the procedures for developing and validating a multi-item measurement scale for measuring customer satisfaction with reference to a shopping good, that is a good characterized by a high level of involvement and an emotional learning, linked to the lifestyle of the customer. The latent class approach explicitly considers both the ordinal nature of the observed variables and the fact that the construct to be measured is not directly observable. Applying appropriate latent class models, important features such as scale dimensionality, criterion and construct validity can be better assessed while evaluating the scale.     

The role of human sustainability in professional service firms. Evidence from Italy

Sustainability is a central topic for an increasing number of companies, as a part of their business strategies. Human sustainability, that is, preserving and improving the quality of human life, in other words, maintaining and advancing human capital, appears as one relevant issue in that context. Humans and human capital are the foremost resources for professional service firms. Their role in the international economic scenario will most likely depend on how they deal with human sustainability and the wellbeing of their people. In this perspective, the paper investigates the antecedents, and organisational implications, of human sustainability in such firms using a structural equation model (SEM) developed on 4,301 questionnaires filled by Italian Chartered Accountants. Findings shed new lights on some implications of human sustainability. Results show that human sustainability has a direct and significative impact on a firm's ability to innovate, fostering creativity and intellectual capital, thus being significant for corporate performance. As a practical implication, firms should accordingly shape their business strategies towards accounting for human sustainability aspects.     

Cultural tourism: an integrated analysis based on official data

Quality & Quantity - The main aim of this paper is to analyze cultural tourism in Italy and its relationship with the territory (that is considered the principal driver of the analysis) and to...     

Bouncing back from a sudden-onset extreme event: exploring retail enterprises’ resilience capacity

ABSTRACT

A feature of recent decades has been the sudden and unexpected occurrence of catastrophic events seriously affecting people and territories. From an economic viewpoint, this has led scholars to pay increasing attention to factors and determinants taking enterprises face-to-face with extreme and catastrophic events, through the resilience lens. In this context, this study aims to contribute to the literature on resilience to natural disasters which is currently still limited in the business and management fields, both theoretically and empirically. This is particularly true as regards retailing, despite the key role played by retail in the aftermath and recovery periods following on from sudden-onset extreme events such as earthquakes.

The 2012 Emilia earthquake is a case in point with which to explore small retail enterprises’ resilience to sudden-onset disasters. Specifically, our empirical research consisted of administering a structured questionnaire to a sample of small retail enterprises which experienced an earthquake. The unit of analysis adopted was the retail enterprise. Data was processed applying Covariance-Based Structural Equation Modeling (CB-SEM). The structural model aims to verify the impact of sales capabilities, market orientation and networking capabilities on the resilience capacity of retail enterprises affected by an extreme event, controlling for certain financial indicators such as suppliers’ payment timeframes and the use of debt capital, as well as respondent age and gender. The findings show that all the antecedents analysed exert a significant and positive effect on small retail enterprises’ resilience capacity and ability to bounce back from natural disasters. Moreover, suppliers’ payment timeframes showed a direct relationship with retail enterprises’ resilience capacity, with lower use of debt capital equalling higher retail business resilience. Age and gender do not exert any significant effect. Scientific, managerial and public policy implications are derived.

Abbreviation: SEM     

Grand challenges and entrepreneurship: Emerging issues,research streams,and theoretical landscape

This study discusses how the role of entrepreneurship in addressing the so-called “grand challenges” (e.g., poverty, inequality, pollution, climate change) is evolving and could further evolve, based on the ongoing conversation in the scholarly community. To develop the discussion, we conducted the following steps: (1) a computer-aided semantic analysis; (2) an analysis of the evolution of literature streams; and (3) a network analysis of advocated theories and approaches. All three analyses were based on a selection of 358 publications retrieved via a keyword search and 27 further publications retrieved via an analysis of five recent and relevant special issues published by important scientific journals. Our results show that the call to address grand challenges, particularly after the publication of the United Nations’ Sustainable Development Goals (SDGs), is radically transforming entrepreneurship research, with new issues emerging and replacing traditional issues as core to the discipline, marking a rapid and complex dynamics of research stream divergence and convergence. Similarly, the network of theories and approaches advocated by recent agenda-setting articles depicts an emerging theoretical landscape that is highly innovative. This new theoretical landscape revolves around systems thinking and Ostrom’s theory of the commons as the two key poles, with the embeddedness, stakeholder, institutional, effectuation, processual, and design-oriented approaches being the cross-fertilizing forces linking these two poles. In the final section, we present the nine articles included in the special issue titled “Grand Challenges and Entrepreneurship: Emerging Issues and Research Streams” and briefly synthesize these in the light of the ongoing evolution of the literature.

     

With a Little Help from My Enemy: Comparative Advertising as a Signal of Quality

We extend the theory of advertising as a quality signal   using a model where an entrant can choose to advertise by comparing its product to that of an established incumbent. Comparative advertising, comparing quality of one's own product to that of a rival's, empowers the latter to file for court intervention if it believes the comparison to be false or misleading. We show that comparative advertising can be a signal in instances where generic advertising is not viable.     

‘Networks of practice’ in the Italian motorsport industry

The purpose of this paper is to advance research on inter-organisational networks by proposing a practice-based view of network formation and development in technology intensive environments. The research followed an exploratory, qualitative research design based on interviews, observation and documentary evidence to examine the recursive practices that have been enacted by racing car manufacturers and suppliers in the Italian motorsport industry in their efforts to develop increasing levels of collaboration and participation in product development activities. The results show how motorsport actors acted strategically and reflexively in negotiating their roles and the level of involvement in joint activities moving towards increased interpenetration and promoting legitimisation. However, in contrast to other studies of strategic network management, the leading actors have not imposed themselves unilaterally in structuring the network and knowledge flows. Rather lead firms have acted to encourage collaboration, participation and promote a shared sense of identity amongst network members.     

Beyond virtues and vices: Antonio Genovesi's and Adam Smith's “science of relationships”

ABSTRACT

Some recent literature has rediscovered the Italian tradition of “civil economy”. This literature has underlined how the discourse about virtues and vices was fundamental in order to establish how, in a political and economic context, a harmonious order could be established. On the basis of this main focus on virtues and vices, it was stated that Genovesi's thought is essentially different from Smith's one. In this article, I argue that the direct focus on questions of virtues and vices does not help capture the novelty introduced by these authors and the relational value of their agency theory.     

Economic Integration and FDI: An Empirical Analysis of Foreign Investment in the EU and in Central and Eastern Europe

Recent evidence suggests that regional economic integration provides an important stimulus not only to trade, but also to FDI. In contrast, the available theory on FDI does not yet provide empirically testable propositions on the effects of concurrent trade and investment liberalisation. Moreover, given the limits of simulation models, which rely heavily upon parameter choice, in assessing the impact of such liberalisation, there is a need for empirical analysis to identify the principal features of FDI. This paper uses a gravity model approach to assess the impact of the deepening integration between the EU and the CEECs on FDI flows in terms of three key issues. First, we provide systematic estimates of the expected long-term level of FDI in the CEECs. Second, we investigate whether FDI in the CEECs, on the one hand, and source country exports and imports, on the other hand, are complements or substitutes. Finally, we enquire whether an increase in the attractiveness of the CEECs to foreign investors has affected the magnitude of FDI going to other European countries.