To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

As part of their corporate social responsibility, many organizations practice cause-related marketing, in which organizations donate to a chosen cause with every consumer purchase. The extant literature has identified the importance of the fit between the organization and the nature of the cause in influencing corporate image, as well as the influence of a connection between the cause and consumer preferences on brand attitudes and brand choice. However, prior research has not addressed which cause composition most appeals to consumers or the impact of cause choice on corporate image. A between-subjects field experiment in the Netherlands examines the influence of three core cause attributes??cause type, cause scope, and cause acuteness??on consumers?? perceptions of corporate image. Furthermore, this experiment examines the extent to which consumer identification with the cause mediates the influence of the cause attributes on corporate image. The findings indicate that identification with the cause leads to more positive evaluations of marketing campaigns for cause type and cause scope. Also, however, our results uncover a negative direct relationship between cause scope and corporate image. Cause acuteness is only marginally influential in corporate image perceptions. By proposing and testing a comprehensive model of the influence of cause attributes on corporate image in cause-related marketing, this article provides important implications and suggests avenues for further research.     

Bayesian selection of technology assumptions for the transformation from supply-use to input–output tables

ABSTRACT

In the construction of input–output models from supply-use tables, technology assumptions disambiguate how an industry uses inputs in the production recipe of multiple outputs. This paper uses Bayes' theorem to select technology assumptions, taking into account empirical observations. The paper presents a formulation to explore hybrids between product and industry technology assumptions in product-by-product tables. We then present Markov chain Monte-Carlo techniques to implement the Bayesian method for selecting technology assumptions. We apply the method in a case study using Eurostat supply-use tables of 2004 and 2005, exhibiting a volume of secondary products of less than 13%, and 59 products and industries per country. The results show that the choice of technology is not important, given that there is no strong evidence in favour of any of them.     

Phases of Globalization,Wages and Inequality

Open Economies Review - To analyse the globalization-wages-inequality relationship, we extend the North-South Heckscher-Ohlin-Samuelson (HOS) model by assuming (i) that the size of the South...     

Las diferencias salariales entre países en la Unión Europea

Se investigan los determinantes de las brechas salariales entre países de la Unión Europea a lo largo de la distribución salarial según la propuesta metodológica de Firpo, Fortin y Lemieux (2009) y de Fortin, Lemieux y Firpo (2011). Los efectos de estructura salarial y de composición inciden en las diferencias salariales, aunque el primero de una manera más marcada. Este efecto se deriva de las diferencias entre factores desconocidos, mientras que el efecto de composición se explica principalmente por las diferencias en materia de educación, proporción de trabajadores con responsabilidades de supervisión, estructura ocupacional y, en menor medida, estructura de la actividad económica.     

Liquidity risk and maturity management over the credit cycle

We show that firm demand-side factors are strong drivers of procyclical refinancing behavior over the credit cycle using novel data from the Shared National Credit program. Firms are more likely to refinance early when credit conditions are good to keep the effective maturity of their loans long and hedge against having to refinance in tight credit conditions. High credit quality firms are better able to hedge, making their refinancing propensity more sensitive to credit cycles than less creditworthy firms. There is a strong relationship between refinancing a loan, and subsequent growth in capital expenditure, especially when a loan is refinanced early.     

Knowledge spillovers and strategic entrepreneurship: what researches and approaches?

International Entrepreneurship and Management Journal - Based on the need for companies to remain competitive and dynamic in a constantly changing environment, this systematic review on knowledge...     

A single currency for the Economic Community of West Africa? An economic assessment

This paper assesses the economic support for the creation of an Economic Community of West African States (ECOWAS) monetary union encompassing all its 15 members, an objective that was set more than 30 years ago. In line with previous empirical research, our conclusion is that the adoption of a common currency by the whole region is not recommended. This work takes a step forward and assesses alternative ways to reduce the current number of currencies in circulation in the Community. Based on our results, we suggest (i) the merging of the currencies of Guinea, Liberia and Sierra Leone into a single currency and (ii) the Gambia to join the West African Economic and Monetary Union (WAEMU).     

The moderating effects of economic development on innovation and shadow entrepreneurship: grey or pink?

There is currently a renewed surge of interest in informal entrepreneurship around the world. One of the motives stems from how such entrepreneurship shapes and influences a substantial part of the global workforce. However, we may also verify how a major proportion of the research in this field focuses on developing economies and thus justifying the application of such analytical approaches to countries with different levels of economic development as is the case with Europe. Our research objectives, on the one hand, involve analysing the impact of R&D investment on informal entrepreneurship and, on the other hand, the moderating effect of the level of economic development on their innovative capacities and informal entrepreneurship results. To this end, and in accordance with Global Entrepreneurship Monitor, we divide the countries of Europe into two stages of development and may report that the higher the level of economic development, the greater the innovative capacity and, furthermore, the lower informal entrepreneurship becomes. The same holds for R&D investment with its increase being inversely proportionate to informal entrepreneurship. We, therefore, seek to contribute toward a better understanding of the problematic framework of informal entrepreneurship, in particular in the European context.     

Propensity to firm creation: empirical research using structural equations

The identification of the entrepreneurs’ characteristics and the knowledge of the entrepreneurial profile of university students have been assuming a growing importance in the development of educational programs directed towards the entrepreneurship and start-up processes. This study aims to identify the factors that most contribute for the intention to start up a business. The research also tries to identify the profile of a potential entrepreneur student concerning several characteristics: personal attributes, family, demographic variables and motivations. Research findings include the idea that entrepreneurship education is the most relevant factor in what concerns the propensity to business creation. On the other side, personal characteristics have an important role in shaping motivation to start-up a business and perceived hurdles have a negative impact in the intention to start-up. The results may be relevant when developing an adequate educational program directed to the entrepreneurship education and start-up processes.