旅游服务的体验营销研究

以向顾客提供有价值的体验为宗旨，体验营销力图通过满足顾客的体验需要而达到吸引和保留顾客、获取利润的目的。旅游脆务本质上是为旅游者提供的一种或多种经历和体验。时旅游企业而言，服务提供者、游客、服分设施及场景、服务过程都是实施体验营销的关键要素。可采取的旅游服务的体验营销内容包括设计有吸引力的旅游体验主题，提升旅游服务的体验价值，展示体验式旅游有形物，营造旅游互动体验氛围、重视对游客的感官刺激等。     

Is the January effect still alive in the futures markets?

The January effect concerns the fact that small capitalization stocks have historically outperformed large capitalized stocks in January. We analyze evidence as to whether this anomaly can be exploited in the futures markets as a speculative investment or to add risk-adjusted value to portfolio performance. We find that the January effect is still alive in the futures markets on the Value Line minus S&P 500 spread trade, but that the marginal liquidity of the Value Line stock index futures contract has made it very risky to exploit the effect. Historically from 1982/3 to 2004/5, the trade has been profitable. This anomaly was also exploitable through a Russell 2000 minus S&P 500 spread trade from 1993/4 to 2004/5.

网络环境下经济行为边界的确定

现代社会是信息社会,互联网和计算机应用是最明显的特征。人们基于网络参与经济决策与市场交易活动,道德理念、行为准则和行为安排发生了较大的变化。网络技术:一方面,极大地降低了交易费用;另一方面,由于经济行为的隐蔽性,追求经济利益的行为缺乏有效监督,人的趋利避害和机会主义倾向更容易诱发蓄意性诱导行为。在网络环境下,如何界定“经济人”的行为模式,怎样减少经济行为负的外部效应成为经济学理论研究的问题。本文主要讨论网络环境中“经济人”经济行为边界的确定。     

The great depression as a global currency crisis: An Argentine perspective

The Review of Austrian Economics - Many of the works that have tried to understand the proximate causes of the Great Depression have emphasized the consequences of maintaining the Gold Standard...     

Does performance explain mutual fund flows in small markets? The case of Portugal

We study the performance reaction of investors in a specific small market context. Our sample includes all Portuguese open-end equity funds that invested in stocks issued by Portuguese companies in the period December 1993–June 2009. Instead of the convex flow–performance relationship usually documented for the US, we find an absence of reaction to past performance. We find no evidence to support the “smart money effect”, given that capital flows do not favour next period performance winners. We also document persistence of fund flows. Our results are consistent with the idea that large financial intermediaries have the capacity “to drive” their customers to funds with larger fees.     

生态经济政策问题探源研究

环境经济快速发展的迅猛态势所付出的代价令人担忧。如果环境经济政策是为环境问题量身定做的,那么环境恶化的不可逆转又从何而来?研究环境经济政策的针对性和科学性存在的问题,首先提出了生态经济政策源头存在的问题,接着从政策的针对性和科学性方面指出生态经济政策问题的理论缺陷,继而通过制度经济以及制度与行为经济的理论对生态经济政策进行探源研究,对现有生态经济政策探源研究进行补充,最后提出国外可借鉴条款。为生态经济政策经济化研究提供方向,提供改善政策效率的契机。     

资源税的价格效应分析

2011年11月1日实施的资源税改革将原油和天然气由原来的从量计征改为从价计征,税率均为销售额的5％-10％,其他的资源税税日依旧是从量计征。这次的资源税改革使社会上普遍关注资源税税改后导致的资源性产品价格上涨．进而对居民消费价格指数CPI产生很大压力。文章采用实证分析方法分析资源税是否会严重影响CPI,研究结果表明资源税对CPI影响不大。     

The factor content of regional bilateral trade: The role of technology and demand

The Heckscher–Ohlin–Vanek (HOV) model in its strict form has been strongly rejected by the data. Relaxing some assumptions of the standard HOV model is key to find improvements in its performance. We apply the Davis and Weinstein (2001) methodology to analyse the validity of the HOV model using regions rather than countries. Surprisingly, our results using data for 17 Spanish regions are similar to theirs with international data for OECD countries. Accounting for technological differences improves the predictive capacity of the factor proportions model and including trade costs and geography reduces significantly the missing trade problem. However, relaxing the assumption of factor price equalisation does not improve the performance of the HOV model in a regional setting.     

中国农村小额信贷宏观效率现状分析

中国农村小额信贷的宏观效率包括小额信贷运作对农村经济发展的作用效率和政府监管农村小额信贷市场的效率,其影响因素主要包括农村地区货币量与农村经济总量比率、农村地区货币结构比率、政府调控农村小额信贷措施的影响力、政府调控农村小额信贷效果与预期目标的偏离程度等。受农村小额信贷运作对农村经济发展的作用效率较低和政府监管农村小额信贷市场的效率较低的影响,目前中国农村小额信贷的宏观效率较低。