A re-examination of socially responsible consumption and its measurement

Socially responsible consumption is increasing and many companies are responding to the desires and, in some cases, demands of socially and environmentally responsible consumers. Theoretically, the domain of socially responsible consumption has changed over the years, as have socially responsible corporate programs in the marketplace. The Socially Responsible Purchase and Disposal (SRPD) scale is developed to reflect recent developments that have occurred in theory and practice. Three dimensions of socially responsible consumption emerge: (1) purchasing based on firms' corporate social responsibility (CSR) performance; (2) recycling; and (3) avoidance and use reduction of products based on their environmental impact. The SRPD provides a tool for academicians and practitioners in the development of theory and marketing strategy.     

Understanding children's engagement with interpretation at a cultural heritage museum

This study aims to investigate how, and the extent to which, different interpretation techniques (e.g. visual, verbal and interactive) at a cultural heritage museum affect children's behaviour, associated with their engagement with interpretive materials and their understanding of the content and its key ideas and messages presented as cultural lessons. An exploratory study with classes of primary-school-aged children, adopting a qualitative method including observation and post-visit in-depth interviews, was carried out. The results did not indicate any discernible difference between the types of interpretation technique used, with regard to their interaction with the site, or their understanding of the museum's content. Rather, it is the circumstances under which the interpretation techniques were used by the children. Two main variations in the way that the children interacted with their peers and the interpretation were found to affect the level of understanding of different stories, and female and male children showed generalised preferences for different forms of behaviour. How these behavioural patterns impacted on their understanding of the interpretation and meanings of the displayed objects at the museum is discussed.     

Framing the decision to buy long-term care insurance: losses and gains in the context of statistical and narrative evidence

Rational models have difficulty explaining low levels of demand for long-term care insurance. We posit that insurers have framed the need for insurance in a manner that unintentionally promotes risk-seeking behavior (i.e., high probability loss frame), and that alternative frames can better promote willingness to insure. We further posit that emotional frames are more effective than rational risk frames in promoting willingness to pay. Survey evidence supports these hypotheses: emotional narrative frames are associated with greatest willingness to pay, and the high probability loss frame was associated with among the lowest average amounts willing to pay.     

Agriculture and climate change in global scenarios: why don't the models agree

Agriculture is unique among economic sectors in the nature of impacts from climate change. The production activity that transforms inputs into agricultural outputs involves direct use of weather inputs (temperature, solar radiation available to the plant, and precipitation). Previous studies of the impacts of climate change on agriculture have reported substantial differences in outcomes such as prices, production, and trade arising from differences in model inputs and model specification. This article presents climate change results and underlying determinants from a model comparison exercise with 10 of the leading global economic models that include significant representation of agriculture. By harmonizing key drivers that include climate change effects, differences in model outcomes were reduced. The particular choice of climate change drivers for this comparison activity results in large and negative productivity effects. All models respond with higher prices. Producer behavior differs by model with some emphasizing area response and others yield response. Demand response is least important. The differences reflect both differences in model specification and perspectives on the future. The results from this study highlight the need to more fully compare the deep model parameters, to generate a call for a combination of econometric and validation studies to narrow the degree of uncertainty and variability in these parameters and to move to Monte Carlo type simulations to better map the contours of economic uncertainty.     

Why customers won't relate: Obstacles to relationship marketing engagement

Due to the challenges associated with reaching consumers using traditional marketing approaches, firms increasingly rely on relational marketing tactics to increase customer patronage with the firm. Yet, consumers often actively avoid relational devices. Thus, firms have a heightened interest in factors that affect customer engagement in relationship marketing efforts. This research provides an empirical test of a model based on equity theory and previous findings regarding psychological engagement. The model predicts whether customers are willing to engage in different relational tactics offered by firms, measured by a formative, actionable Relationship Program Receptiveness (RPR) Index. The results indicate customer perceptions of the inconvenience and anticipated benefits, two factors controlled by the firm, affect RPR. In addition, customer factors, including general privacy concerns, involvement and shopping frequency, affect RPR. Managerially, the results suggest specific actions firms can take to increase the likelihood that consumers engage in relational marketing efforts.     

Retail recovery from natural disasters: New Orleans versus eight other United States disaster sites

This study seeks to determine retail recovery patterns after a natural disaster and to provide useful information for areas recovering from a major disaster. The New Orleans metropolitan area serves as the primary area studied in this research due to Hurricane Katrina's status as the most costly natural disaster in the history of the United States. Eight additional cities that were impacted by natural disaster were also investigated in order to compare and contrast the retail recovery rate ofthese cities to New Orleans across 10 retail categories. The Yellow Pages telephone book and the United States Census of Retail Trade were utilized to determine recovery rates and the existence of possible patterns of recovery in each of the 10 retail categories. The analysis also includes a provision for population shifts due to the respective disasters. The results, which demonstrate both consistencies and inconsistencies across the disaster recovery areas, are discussed and future direction for retail recovery research is advanced.     

Gendered market subjectivity: autonomy,privilege, and emotional subjectivity in normalizing post-socialist neoliberal ideology

ABSTRACT

Most prior studies of marketplace ideology foreground consumer agency as identity co-creation or opposition to ideology. In this research, I consider how the logics of the dwindling state and global neoliberalism discursively form consent in post-socialist Zagreb, Croatia. I use recollections and small group discussions to compare women’s class and generationally based experiences of the daily family meal and work, during Yugoslav exceptionalism and privatization. Changing social relations normalize the gendered subjectivity of neoliberalism in post-socialist Zagreb, characterized by autonomy, the privilege of the younger generation, and the emotional subjectivity of anxiety and loss. Linking consumer experiences to the changing role of the state and market ideologies contributes to scholarship on globalization, gender, the socio-historic patterning of consumption, and marketplace ideology, by demonstrating that changes in ideology and state disrupt and replicate privilege to create new, gendered market subjectivities and social inequalities, normalized through changing everyday social relations.