Segmenting and Profiling the Portuguese Festival-Goers Through the Most Ancient Form of Music Retailing: The Music Festivals

This article intends to segment and profile the festival-goers in Portugal, and through a mixed mode survey of 657 Portuguese citizens using latent segments models, a three-segment solution was achieved: music lovers, 53%; networkers, 33%; and tourists, 14%. The majority of the festival-goers, the music lovers, consider Optimus Alive the most memorable festival because of the music and these results should be conveniently used for music retailing purposes. The model identified the demographic factors that contributed the most to the solution, and according to each segment, several recommendations to festivals organizations are presented.     

SPOUSES,CHILDREN, AND ENTREPRENEURSHIP

We study the relationship between family and entrepreneurship decisions. Family influences entrepreneurship decisions via two channels: (i) Spouses work more in case of business failure and (ii) children increase the cost of failure. We use administrative matched owner–employer–employee–spouse data to estimate the predictions derived from our model. We find evidence that marriage decreases entry into entrepreneurship and increases average firm size, consistent with mechanism (ii) dominating the (i). Using direct information on children, we find that more children decrease entry into entrepreneurship and increase average firm size.     

Profitability and size of newly established firms

International Entrepreneurship and Management Journal - Does size matter for new firms and do they need to be large to be profitable? From small to large firms, a wide range of arguments have...