Factors Influencing Successful Brand Extensions

Organisations frequently follow brand extension strategies. This paper investigates the impact of category similarity, brand reputation, perceived risk and consumer innovativeness on the success of brand extensions in FMCG, durable goods and services sectors. A set of hypotheses were developed and tested in a study amongst 701 consumers. The findings show that extensions into categories more similar to the original brand tend to be more readily accepted. Likewise, the reputation of the original brand is an important factor influencing the success of the extension. These findings are consistent across FMCG, durable goods and services brands. However, perceived risk about the extension category was only found to enhance acceptability of extensions for durable goods and services brands. Innovative consumers are more positively disposed towards service brand extensions than FMCG and durable goods brand extensions.     

A graphic representation of the Nash and Lindahl equilibria in an economy with a public good

In an economy with a public good the noncooperative Nash equilibrium and the cooperative Lindahl equilibrium are represented graphically. The Nash equilibrium is shown to be non-optimal, while the Lindahl equilibrium is shown to be optimal. Simple stability analyses are undertaken. Finally, the two equilibria are compared. It appears that more public good will be allocated in the Lindahl than in the Nash equilibrium, and that in a sufficiently large economy a transition from a Nash to a Lindahl equilibrium will be advantageous for everyone.     

Is the CSR Craze Good for Society? The Welfare Economic Approach to Corporate Social Responsibility

Abstract

Welfare economic analysis of Corporate Social Responsibility (CSR) equates CSR with the provision of private goods bundled with provision of public goods (or, in the symmetrical case, bundled with the curtailment of public bads). Two common examples are cause-related marketing and “green goods” where private goods are sold at premiums that are then used to pay for provision of public goods and/or curtailment of public bads. This paper expands upon the model of Besley and Ghatak (2007 Besley, T. and Ghatak, M. 2007. “Retailing Public Goods: The Economics of Corporate Social Responsibility,”. Journal of Public Economics, 91(9): 1645–1663. [Crossref], [Web of Science ®] , [Google Scholar]) for the case of imperfect government to develop a complete typology for analyzing whether the provision/curtailment of public goods/bads will be best served by companies (through CSR), by imperfect governments or by non-profit organizations. Finally the paper discusses the main differences between the welfare economic approach to CSR and the general multi-disciplinary CSR literature.     

Regime Shifts in the Fish Meal/Soybean Meal Price Ratio

Aquaculture growth has led to worries about overfishing and reduction in wild‐caught food fish supply because of increased demand for fish meal. As such, the price ratio between fish meal and soybean meal has received much attention as an indicator of changing market conditions. In recent years, the price ratio between these two commodities has become more volatile. Several authors have suggested that the traditional relationship between fish meal and soybean meal has broken down and that this is evidence of increased demand pressure on fish meal. In this article, we investigate the hypothesis that there are two regimes for the relative price between fish meal and soybean meal. The empirical results support this hypothesis, with the low‐price regime representing the traditional stable relative price. The continued linkages between the fish meal and the soybean meal markets indicate that aquaculture is reducing its dependency on marine proteins in favour of vegetable proteins.     

Forecasting inflation with an uncertain output gap

The output gap is a crucial concept in the monetary policy framework, indicating demand pressure that generates inflation. However, its definition and estimation raise a number of theoretical and empirical questions. This paper evaluates a series of univariate and multivariate methods for extracting the output gap in Norway, and compares their value added in predicting inflation. We find that models including the output gap have better predictive power than models based on alternative indicators, and they forecast significantly better than simple benchmark models. Furthermore multivariate measures of the output gap perform better than the univariate gaps. Comments from two anonymous referees, Q. Farooq Akram, Tommy Sveen, Ken West, Fredrik Wulfsberg and seminar participants in Norges Bank are gratefully acknowledged. All mistakes remain our own. The views expressed are those of the authors and do not necessarily represent those of Norges Bank.     

Introverts abroad? Long-term visitors' adaptations to the multicultural tourism context of Costa Blanca,Spain

Many people from North-Western Europe have quite long stays in Mediterranean Spain, partly related to phenomena such as ‘wintering’, seasonal movements and sabbatical holidays, for the most part dwelling in their own houses or apartments. This paper explores intercultural relations of long-term visitors and it raises some questions on differentiation and dedifferentiation in the consolidated holidaymaking context of Costa Blanca (Alicante, Spain). The paper includes visitors' assessments of certain central aspects of their (temporary) life in Spain, based on an exit survey. It is revealed that long-term visitors have far more varied and wide-ranging adjustments to their new and/or temporary surroundings than is usually assumed in news media and in some previous scholarly works. The study also demonstrates that generalised views depicting long-term visitors as secluded and living predominantly in compatriot enclaves are too simple, especially in long-established holiday destination areas. A considerable proportion of long-term visitors make an effort to relate to the language, culture, and social conditions of the host society. It is argued that a more nuanced and complex analysis is needed in order to describe the varied life situations of sojourners and other long-term visitors in Mediterranean Spain.     

Optimal auditing of social benefit fraud: a case study

Empirical Economics - The aim of this paper is to study the effect of different audit strategies on fraud in one particular social benefit system in Sweden. The efficiency of different audit...