商业银行——细节决定成败

中国银行业从专业银行向商业银行转变的过程中，由于种种原因，付出了惨痛的代价，产生了大量的不良资产，不良资产率曾经高达30％--50％。近几年，在国家的大力支持下，运用近乎运动式的操作，将不良率强行降低。一些银行的不良率已经达到了“好”银行的标准。     

花灯传奇

秀山花灯,起于唐,兴于宋,上千年的历史渊源,使秀山花灯在流传过程中,在得天独厚的生态土壤里,显示出一种民俗民间艺术的魅力。秀山花灯是重庆“十大民间艺术之一”。秀山土家族苗族自治县被文化部命名为“全国民间艺术之乡”。     

A consumer education programme based on the Transtheoretical Model of Change

MONEY 2000? is a successful consumer education programme that was implemented by Cooperative Extension personnel in over two dozen states of the USA between 1996 and 2002. One of the unique features of this programme is that it was based on the Transtheoretical Model of Change (TTM), a framework that has been widely used to study health‐related behaviour changes such as smoking cessation. This paper first describes how the MONEY 2000? programme was developed around major constructs contained within the TTM. Findings are reported from a survey conducted with participants in the first two states that delivered the programme. The findings suggest that several change processes used by MONEY 2000? participants are associated with specific stages of change. In addition, there may be differences in behavioural changes between participants who increased their savings and those who reduced their debts.     

我国商业银行市场营销现状分析

作通过对当前我国银行业市场营销现状的分析，提出了市场营销的策略、方法和建议等。     

电子商务条件下我国物流模式的选择——综合物流代理模式

本文针对电子商务条件下现代物流的新特点和我国物流现状,提出在新的条件下选择适合我国国情的物流模式,即综合物流代理模式。它是由一家在物流管理经验、人才和技术上均有一定优势的企业通过建立一个综合物流代理的管理体系,对电子商务交易中供求双方的所有物流活动进行全权代理的业务活动模式。     

供应链管理的履约策略研究

供应链企业间的合作能力、高价值顾客等是影响供应链管理的主要因素。通过对合作企业特点及运行环境、顾客关系资产管理进行比较分析，提出了限制例外、建立退货等履约策略。     

左宗棠开发西北的思想和实践

晚清重臣左宗棠在经略西北期间，提出了一系列开发、建设西北的思想。他在因地制宜兴修水利，植树造林，农牧并举，发展少数民族地区经济和文化教育，推广近代工业和商业贸易等方面进行了积极实践。他的许多宝贵经验对我们今天的西部大开发仍具有启示作用。     

药品购买行为探讨

医药行业是正在发展的朝阳行业,医药企业竞争激烈.本文深入分析药品购买的影响因素及购买过程,对企业的生产销售活动具有重要的意义.     

苏南丘陵地区实施富山富民工程的调查与思考

无锡市滨湖区地处太湖之滨，依山傍水，农林资源丰富。全区山地总面积10．4万亩，生态公益林面积7．9万亩，经济林面积3．6万亩。多年来，全区各级党委、政府不断总结富山富民工程的成功经验，科学规划和指导全区生态林和经济林的综合开发，区域特色更趋明显，名品精品规模扩大，果农协会作用突出，生态园区     

Long Standing Friendship Continuous Cooperation

This year we celebrate the 55th anniversary of the establishment of dipomatic relations between China and Romania. As a friendly country, having long-term relations with China, what kind of economic cooperation exists between the two nations? What are the incentives that made the trade volume highly rated in the recent years, particularly this year? Which are the perspectives of the Sino-Romanian relationship? With those questions, the reporters have interviewed H.E. Ambassador Viorel Isticioaia-Budura, Ambassador of Romania to China.