The contributions of productivity, price changes and firm size to profitability

Sources of profit change for Telstra, Australia’s largest telecommunications firm, are examined. A new method allows for changes, in a firm’s profits to be broken down into separate effects due to productivity change, price changes, and growth in the firm’s size. This in turn allows us to calculate the distribution of the benefits of productivity improvements between consumers, labor, and shareholders. The results show that around half the benefits from Telstra’s productivity improvements from 1984 to 1994 were passed on to consumers in the form of real price reductions.

E‐relationship development strategy for the nonprofit fundraising professional

The potential for technology to enhance the capability of nonprofit organisations is one of today's hot topics both for nonprofit organisations and their potential service providers. Organisations are still in the initial stages of determining the most effective strategies for cultivating and managing online donor relationships and accepting online donations. This paper provides an online donor relationship methodology that will help nonprofits harness the power of e‐mail and the Internet to cultivate and manage donor relationships. Also included is the summary of a study that shows how 14 well‐known US nonprofits collect donations online. Copyright © 2001 Henry Stewart Publications     

Relationship marketing effectiveness: The role of involvement

The term relationship marketing has been used to describe a wide range of marketing tactics. In this article, three dimensions that may be used to categorize these tactics are identified: personalization, individualization, and continuity. Research is presented demonstrating that the effectiveness of each type of tactic is influenced by buyer involvement in the product category, although the nature of this influence differs by country and gender. This suggests that managers contemplating relationship marketing programs should consider buyer involvement levels, and that researchers studying relationship marketing effectiveness should control for this variable. © 1998 John Wiley & Sons, Inc.     

Parents' perceptions of the sensitivity of their children's personal information and willingness to share with social media marketers: Implications for sharenting

Many stakeholders such as parents, companies, and policymakers play a role in children's online privacy. This study explores how parents who have at least one child age 10 and younger perceive the sensitivity of their children's personal information and willingness to share it with social media marketers. Survey results of 418 parents indicate that a variety of types of children's information is perceived as sensitive, with certain information (e.g., videos, photos) that parents readily share via social media as highly sensitive. Findings also suggest that fathers and single parents are more likely to perceive their children's information as sensitive and yet are more willing to share it. This research contributes to the consumer welfare literature on children's privacy by providing a baseline of parents' attitudes regarding their children's data, extending prior research that has examined adults' perceptions of the sensitivity of their own information and willingness to share with social media marketers.     

Integrating Africa by Competition and Market Policy

Review of Industrial Organization - Africa has the African Continental Free Trade Area (AfCFTA). The agreement will lower tariffs and facilitate internal market trade on the continent, and policy...