Freedom and international marketing: Janis Joplin's candidacy as patron of the field

The role of international marketing in society as perceived by the public is under attack. The discipline has progressively been linked to exploitation, increases in poverty, and special interests. The appeal of the discipline has declined, academics have switched fields, and its domain has shrunk severely from its heyday in the 1970s. This article presents a call for a new breadth of thinking in the discipline. The concept of freedom offers international marketing a key change agent in times of global adjustment. © 2005 Wiley Periodicals, Inc.     

Savings and retail price reform in a queue-rationed economy

The paper addresses the effect on consumer saving behavior of queue rationing and of price reform in a Soviet-type economy in a lifecycle framework with overlapping generations. It is shown that consumers save less for retirement in a queue-rationed exchange economy with black markets than they would in a free-market system with the same endowments. The expectation of price reform is thus likely to cause an increase in consumer savings. In addition, an analysis is given of the effect of the increase in controlled prices on the black market prices and on the prices of unrationed goods.     

Annual Review Article 1990

This personal annual review examines recent events, particularly in the trade unions but also among employers, in the context of the changed environment of the last decade. It finds that unions have emerged both strengthened and weakened from their experiences, but that they have some reasons for optimism. Employers' policies remain uncertain, mixing change and stability, but perhaps some new patterns towards union recognition are emerging. Neither unions nor employers have been able to match actions to their grander designs. The latest piece of labour legislation — the Employment Act 1990 — has the potential greatly to alter both the particular and the general.     

Spousal Complementarity in Home Production

A bstract .   Economists have increasingly recognized the growing role of married women in the labor market by treating the labor supply decisions of married couples as joint decisions. However, they have yet to apply the same reasoning to home production. We build a more complete model of household time allocation that consists of a system of simultaneous equations estimating hours of labor supply and home production. Using data on white couples from Wave XXV of the Panel Study of Income Dynamics, we find that working wives act as if their husbands are substitutes for home production while other wives do not. Husbands' responses to their wives' behavior depends upon whether children are present.     

A Causal Model of the Impact of Skills, Synergy, and Design Sensitivity on New Product Performance

Notwithstanding the best efforts of outstanding managers, project team members, researchers, and consultants, no product development plan can guarantee success. Every new products organization will experience its fair share of failures, but a firm can take steps to ensure that its failures do not outweigh its successes. By benchmarking the competition, a firm can gain insight into best practices–the factors that lead most directly to new product success. To help identify these best practices, X. Michael Song, William E. Souder, and Barbara Dyer develop and test a causal model of the relationships among the key variables leading to new product performance. The proposed model identifies five factors that lead to marketing and technical proficiency: process skills, project management skills, alignment of skills with needs, team skills, and design sensitivity. According to the model, marketing and technical proficiency directly determine product quality, and ultimately lead to new product success or failure. The causal model was tested using information on 65 completed projects–34 successes and 31 failures–from 17 large, multi-divisional Japanese firms. The study participants develop, manufacture, and market high-technology consumer and industrial products. These firms judged the success or failure of the projects in this study by using seven criteria: return on investment, profit, market share, sales, opportunities for technical leadership, market dominance, and customer satisfaction. These firms generally assigned the greatest importance to customer satisfaction, opportunity creation, and long-term growth. For the most part, the responses from these firms support the relationships presented in the causal model. According to the respondents, marketing proficiency and product quality have a strong, positive influence on their new product performance, as do process skills, project management skills, and alignment of skills and needs. The responses highlight the importance to these firms of responsiveness to customer wants and needs, as well as ensuring a close fit between project needs and the firm's skills in marketing, R&D, engineering, and manufacturing. Somewhat surprisingly, the responses do not support the model's suggested relationships between skills/needs alignment and technical proficiency or between technical proficiency and product quality.     

The impact of the foreign corrupt practices act on us exports

In 1977 the Foreign Corrupt Practices Act (FCPA) was enacted to penalize US firms and their employees for paying bribes to foreign government officials. If bribe payments influence the awarding of contracts and the FCPA regulation differentially affects US exporters compared to foreign competitors, then US exporters' bribe-paying ability and market share would be expected to decline. This study provides empirical evidence that the FCPA had a negative effect on US exports to non-Latin American countries but not to bribery prone ones in Latin America.     

Learning and the time interdependence of Costa Rican exports

Exports may enhance learning through production-induced learning by doing, learning to export by doing, and flows of information from customers. We provide evidence on the learning effects of export destination for Costa Rica for 1955 through 1980. We examine Granger-causality results and export trends to determine relationships between exports to the Central American Common Market (CACM), the rest of the South, and the North. Increasing exports to the CACM appear to promote learning in machinery, leather, and intermediate manufactures. We also find that the CACM redirects some exports away from Northern markets, probably with damaging consequences.     

The scope, motivation and dynamic of Guest Engineering

The exchange of technical personnel between organizational actors in a supply network has become known as Guest Engineering (GE). Despite increasing popularity as an inter‐organisational arrangement (especially in the automotive sector) it has generated relatively little academic research and therefore this paper seeks to extend our understanding of GE by exploring how its scope is determined, what motivates the participants and how the relationships evolve. The paper draws on extant GE, supply networks and Resource‐Based View (RBV) literature to derive research propositions that are used to analyse empirical work carried out with four automotive suppliers and four automotive OEMs. A number of preliminary conclusions are drawn. At a micro‐project level, the criticality of the individual 'playing the GE role' is highlighted, as are related concerns that collaborative team structures often fail to address broader social/cultural characteristics. At a macro‐project level, the study argues that difficulties and mistrust will often characterise integrated and competitively successful GE relationships. Finally, at a strategic level, GE needs to be understood as a process of resource transfer and transformation, and therefore the management of interdependency and power asymmetry are core considerations in effective adoption. The paper concludes with recommendations for further critical and practical work.