Linking Order Fulfillment Performance to Referrals in Online Retailing: An Empirical Analysis

Referral management for online retailers is a strategically important activity, as referrals offer a highly cost‐effective method of customer acquisition. In fact, online customers mention referrals as the second‐most common reason for choosing to shop at a particular retailer, second only to search engine suggestions. However, while online retailers are able to improve their visibility on search engines through focused keyword insertions, they are often unable to pinpoint the drivers of referral behavior among their customers. The current research examines the relationship between two key dimensions of online retailing: order fulfillment cycle times and referral behavior. Employing a theory of customer appraisal and empirically testing the ensuing model using structural equation modeling, we find that excellent order fulfillment is instrumental in generating referrals for the online retailer, even after factoring in product quality.     

Sedimentation of reservoirs in India

The sedimentation of Indian reservoirs has become a serious problem due to the synergistic action of population growth, intensity of agricultural operations, poor soil conservation and deforestation. This article examines the reasons for and responses to, sedimentation in three Indian reservoirs — Nizamsagar, Tungabhadra and Sriramsagar. The land management practices adopted in each case are analysed with reference to current and future needs. The article highlights particularly the need to monitor methodically the land use changes in the catchments of reservoirs.     

东亚华人家族企业制度的协同演化分析

本文从知识、网络、治理之间联结的角度,提出企业制度分析的协同演化方法,并将这种方法应用于华人家族企业制度的比较分析中,以揭示东亚华人家族企业制度与西方现代企业制度之间的系统性差异和不同的演化模式。     

An empirical analysis of national and local advertising effect on price elasticity

This paper investigates the interaction effect of advertising and price on the market share of a consumer nondurable product. We postulate a model in which local advertising is thought to primarily affect the consumers' purchase by making the demand more price sensitive, and national advertising to affect the consumers' preference, thus making the demand less price sensitive. Moreover, we hypothesize that local advertising interaction will have more immediate effect, while national advertising interaction will have longer term interaction effects. We apply these ideas empirically, and find support for our hypotheses. Thus, the interaction effect of advertising and price can be characterized by both increased and decreased price sensitivity, depending on the type of advertising. Moreover, these effects may be present simultaneously for the same product.     

THE EFFECT OF INSTITUTIONAL INTEREST ON THE INFORMATION CONTENT OF DIVIDEND-CHANGE ANNOUNCEMENTS

We test the hypothesis that the information content of dividend-change announcements, as reflected in stock prices, is directly related to the degree of pre-announcement information asymmetry in the stock. The dividend-change announcements include initiations, large increases, large decreases, and omissions. Information asymmetry is proxied by the proportion of stock held by institutions. Consistent with the hypothesis, we document a significantly positive relation between the absolute values of the announcement-period excess returns and the degree of pre-announcement information asymmetry in the stock. This finding appears to hold for all types of dividend changes except dividend omissions.     

Investigating the recall inhibition effect: A test of practical considerations

Alba and Chattopadhyay (1985, 1986) have demonstrated that having consumers think about a familiar brand can interfere with the retrieval of competitive brand names, including those that might otherwise be considered for purchase. However, their research is silent about two issues of pragmatic importance. First, is it possible to inhibit retrieval of the consumer's preferred brand? Second, can an unfamiliar brand evoke recall inhibition? Our findings indicate that recall inhibition does not extend to the preferred brand. Our findings further suggest that recall inhibition can be induced by cueing consumers with an unfamiliar brand name, but that such inhibition is less pervasive than evoked by a highly familiar brand name.     

Combining revealed and stated preferences data

Our objective is to develop a unifying framework for the incorporation of different types of survey data in individual choice models. We describe statistical methodologies that combine multiple sources of data in the estimation of individual choice models and summarize the current state of the art of data combination methods that have been used with market research data. The most successful applications so far have combined revealed and stated preference data. We discuss different types of market and survey data and provide examples of research contexts in which one might wish to combine them. Although these methods show a great deal of promise and have already been used successfully in a number of applications, several important research issues remain. A discussion of these issues and directions for further research conclude the paper.     

Modeling Methods for Discrete Choice Analysis

This paper introduces new forms, sampling and estimation approaches fordiscrete choice models. The new models include behavioral specifications oflatent class choice models, multinomial probit, hybrid logit, andnon-parametric methods. Recent contributions also include new specializedchoice based sample designs that permit greater efficiency in datacollection. Finally, the paper describes recent developments in the use ofsimulation methods for model estimation. These developments are designed toallow the applications of discrete choice models to a wider variety ofdiscrete choice problems.     

社区基金会的全球视野与中国价值

社区基金会发源于1914年的美国,在全球发展已有一百年的历程。社区基金会以满足本地需求为使命,以通过富有创造力的公益活动和卓越的领导能力推动社区建设为核心任务,正逐渐被世界上越来越多的社区与民众接受,成为公益组织的重要形式之一。本文以全球视野分析了社区基金会的定义、功能和运作经验,探讨培育发展中国特色社区基金会的价值和意义。     

低碳时代餐饮企业实施绿色管理与清洁生产研究

文章结合餐饮企业生产流程及排污特点,按照清洁生产原理,从提高资源利用率和减少环境污染出发,提出餐饮企业应强化绿色管理理念,实施全过程、全方位、全员参与的绿色管理,对餐饮企业实施清洁生产在生产设备、资源能源利用、环境管理方面提出技术要求。