互动式整合营销传播在供应链管理中的应用模式研究

基于互动媒体、数据库及利害关系管理的互动式整合营销传播(Interactive IMC)已经成为非营利组织创造价值、获得资源的重要战略手段.在阐述互动式营销传播的基础上,引入了供应链的价值模式,最后详细分析了互动式整合营销在供应链管理中的运用.     

Money,Bitcoin, and Monetary Policy

A search-theoretic model is constructed, where money and Bitcoin can be used as mediums of exchange. We investigate how each currency facilitates transactions and how they compete with each other. Quantitative analysis shows that welfare in an economy with both money and Bitcoin is lower than in a money-only economy due to congestions in the confirmation of Bitcoin transactions and that the welfare gap between the two economies expands as inflation rises. Moreover, an increase in transaction fees for Bitcoin can increase welfare by reducing inefficient Bitcoin transactions.     

REGIONAL TIES AND DISCRIMINATION: POLITICAL CHANGE,ECONOMIC CRISIS,AND JOB DISPLACEMENTS IN SOUTH KOREA, 1997–99

Probing into the incidence of job displacements during the 1997–99 recession period, this study offers theoretically grounded micro‐causal explanations for regional ties and regional discrimination in South Korea. Our statistical analysis reveals the significant impact of a worker's birth region (the basis of regional ties and discrimination) on the layoff process. Native Kyongsang workers are found to have faced higher rates of layoff in Seoul‐Kyongki regional firms than native Jolla workers during the recession period. The Kyongsang–Jolla layoff rate gap is mainly due to differential treatment rather than a difference in observable characteristics. The findings suggest that the problem of regional ties and regional discrimination is more deep‐rooted and widespread in South Korea than previously reported.     

Cash Flows and Net Realizable Values: Further Evidence of the Intuitive Concepts

This paper reports the results of a survey of students with and without prior knowledge of accounting with a view to identifying any differences in their perception of the relevance of current prices of assets.
The combination of cash flows and net realizable values appears to have an intuitive appeal to students with no prior exposure to accounting concepts or practices. In the process of learning about accounting, it seems that students learn to abandon net realizable values in favour of historical costs.     

Management Buyout Proposals and inside Information

This paper explores stock price behavior surrounding withdrawn buyout proposals to determine whether managers' proposal announcements reveal any information which is unrelated to the efficiency gains associated with completed buyouts. On average, firms whose managers withdraw buyout proposals do not sustain significantly positive stock price effects unless they receive subsequent acquisition bids. In addition, managers of firms with completed buyouts are no more likely to have access to inside information than managers who withdrew proposals. I interpret this evidence as inconsistent with the notion that inside information commonly motivates management buyout proposals.     

The audit expectation gap： A review of the contributing factors

The audit expectation gap is critical to the auditing profession because the greater the unfulfilled expectations from the public, the lower is the credibility, earning potential and prestige associated with the work of auditors. The aim of this paper is to uncover the causes of an audit expectation gap. It is revealed that the existence of an audit expectation gap is due to complicated nature of an audit function; conflicting role of auditors; retrospective evaluation of auditors＇ performance; time lag in responding to changing expectation; and self-regulation process of the auditing profession.     

WHY ARE AMERICANS ADDICTED TO BASEBALL? AN EMPIRICAL ANALYSIS OF FANDOM IN KOREA AND THE UNITED STATES

Theories of rational addiction posit that certain habit-forming goods—characterized by an increasing marginal utility of consumption—generate predictable dynamic patterns of consumer behavior. It has been suggested that attendance at sporting events represents an example of such a good, as evidenced by the pricing strategies of commercial sports interests. In this essay, we provide new evidence in support of rational addiction for the case of Major League Baseball but fail to find such support in data from the Korean Professional Baseball League. We then review the scientific literature on sports fans from the perspective of human behavioral ecology and propose a theory of endogenous habit formation among sports fans that could explain our findings . ( JEL C32, D83, D87, D91, L83)     

A Model of Monetary Policy Shocks for Financial Crises and Normal Conditions

Deteriorating economic conditions in late 2008 led the Federal Reserve to lower the target federal funds rate to near zero, inject liquidity through novel facilities, and engage in large‐scale asset purchases. The combination of conventional and unconventional policy measures prevents using the effective federal funds rate to assess the effects of monetary policy beyond 2008. We employ a broad monetary aggregate to elicit the effects of monetary policy shocks both before and after 2008. Our estimates align well with major changes in the Fed's asset purchase programs and yield responses that are free from price, output, and liquidity puzzles that plague other approaches.     

The Ties Made in the Harvest: Nicaraguan Farm‐worker Networks in Costa Rica's Agricultural Exports

Traditional and nontraditional export agriculture expansion dramatically changed the social and economic landscapes in the global south. An examination of one aspect of south–south international migration, Nicaraguan migrant economic integration into Costa Rica's export agriculture sector, reveals how production systems in the traditional and nontraditional agricultural sectors shape migrant social networks in distinct ways in the global south and its significance for both migrant workers and the agricultural sectors they work in. The rapid expansion of nontraditional export agriculture – the essence of agricultural development in Costa Rica – depends on the traditional crop production structure of coffee farms. The experiences of Nicaraguan migrant workers and their social ties to each other in nontraditional export agriculture and the coffee farms in Costa Rica demonstrate how different production structures call for distinct fragile and conflicted social networks ties between migrants. The economic integration of migrant workers relies on opportunistic and weak ties that are both gendered and contradictory.