Exhibitor retention at an industry exhibition: The case of AgroChemEx in China

In industry exhibitions, the subsequent attendance of key companies within the industry reflects the brand influences of the exhibition. This article explored how to achieve exhibitor retention at an industrial exhibition, AgroChemEx. A qualitative research design using a case study approach was adopted, and 19 in-depth interviews were undertaken. The analyses identified that new exhibitors and repeat exhibitors had different emphases on attendance objectives. The most common motivators for exhibitors were networking, marketing and information exchange, whereas booth location was the main reason for exhibitor defection. Recommendations for practices which could facilitate exhibitors continued involvement are discussed.     

Perceived value of charitable involvement: The millennial donor perspective

The importance of nonprofit relationship marketing continues to increase as organizations compete to attract and retain a younger loyal donor base. The purpose of this study is to examine the impact of six determinants of charitable giving on millennial donor's perceived value received from their involvement with the charitable organization. A conceptual model and accompanying research hypotheses are tested on a sample of millennials from the U.S_(n = 227). Structural equation modeling is used to test the relationships in the model. Results suggest that five factors have a positive effect on donor's perceived value. Social recognition is found to be the most important factor, followed by attitude towards and trust in the charitable organization and attitude towards helping others. To a lesser degree, tax benefits and mitigation of guilt are also found to have an impact on donor's perceived value from charitable involvement. Although this study is limited to the examination of millennials, practical and social implications are noted for all donors. Organizations must recognize that donors are influenced by a combination of extrinsic and intrinsic factors when evaluating their value from charitable involvement. Most of all, donors seek a degree of social recognition from giving, so organizations are encouraged to provide ways for millennial donors to display or share their charitable involvement.     

FACTORS INFLUENCING THE NEW YORK STOCK EXCHANGE SPECIALISTS' PRICE-SETTING BEHAVIOR: AN EXPERIMENT

This study uses an experimental approach to analyze variables hypothesized to influence specialists' behavior in establishing opening prices on the New York Stock Exchange. Participants in this study are actual NYSE specialists. A factorial design is employed, and data are analyzed using the analysis of variance model. Current demand and supply data are shown to have the most significant impact on specialists' decisions, with limit order book information and inventory position also proving to be significant and consistent for specialists participating in the study.     

General health conditions and medical insurance issues concerning black women

In the last 30 years the health status of black women has improved. However, the likelihood of health problems from complications of pregnancy and childbirth or prolonged illness from combined effects of diabetes, hypertension, and obesity remains. The need for continuity of care for these conditions and the low economic status of black women suggest that current policy shifts away from emphasis on increased access to medical care will adversely affect the health status of black women. Policies to contain health-care costs should therefore be designed to assure appropriate access to needed care for black women and other low-income groups.     

Bringing people (back) into risk analysis

Abstract

This paper explores the different ways in which people (i.e. human factors) have been incorporated in extant studies of risk. A preliminary scan of the literature shows that people are not just passive maleficiaries of risk but are also active participants in its inception. People are actors whose biases and behaviors give rise to risk and make an impact on both the degree of its likelihood and the severity of its consequences. Because people themselves undertake risk analysis (either as experts and/or stakeholders), the risk analysis process itself is subject to biases and human error. Therefore, it is argued that human factors must be explicitly brought into risk conceptualization, analysis, and theory development in order to enrich and extend the frontiers of the field. Scholarly contributions by members of the Society for Risk Analysis Australia and New Zealand (SRA-ANZ) investigating the challenges and complexities of incorporating people in risk analysis are introduced in this issue.     

Harmonizing public sector accounting in Europe: thinking out of the box

A broad debate about the harmonization of public sector accounting standards in Europe is underway. The authors provide arguments in favour of harmonization, but they also acknowledge the existing pluralism and diversity by taking stock of the state of play in 14 European countries. The paper makes a proposal for a way forward for policy-makers and standard-setters, in which the benefits of harmonization can be obtained without obliging EU member countries to necessarily abandon their current public sector accounting systems.     

Understanding the Shift in Demand for Cash Value Life Insurance

Ownership of cash value life insurance in the United States has fallen in recent decades. Changes in age cohorts, family composition, and tax laws may have contributed to this decline. We identify factors that influence the demand for cash value life insurance and test whether they alone can explain the sharp decline in ownership. Demographic and tax code changes do not explain the decrease in permanent insurance. There is a consistent downward trend in demand from 1992 to 2010—particularly among middle‐age and younger households. The fewer households who own cash value policies are on average wealthier and more financially sophisticated, suggesting that permanent life insurance is increasingly being used as a tax shield rather than as a hedge against a loss in human capital.     

Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers' Initiation of HPV Vaccine for their Pre-teen Daughters in a Primarily Rural Area

Routine vaccination against human papillomavirus (HPV), the main cause of cervical cancer, is recommended for 11-12 year old girls, yet vaccine uptake is low. This study evaluates a social marketing campaign initiated by 13 North Carolina counties to raise awareness among parents and reduce barriers to accessing the vaccine in a primarily rural area. The 3-month campaign targeted mothers of girls ages 11-12 and healthcare practices serving pre-teen girls in four counties. Principles of social marketing were: product (recommended vaccine against HPV), price (cost, perception of safety and efficacy, and access), promotion (posters, brochures, website, news releases, doctor's recommendation), and place (doctors' offices, retail outlets). We analyzed (1) website traffic, hotline calls, and media placement; (2) cross-sectional surveys of mothers and providers; and (3) HPV immunization rates in intervention versus non-intervention counties. Of respondent mothers (n=225), 82% heard or saw campaign messages or materials. Of respondent providers (n=35), 94% used campaign brochures regularly or occasionally in conversations with parents. HPV vaccination rates within six months of campaign launch were 2% higher for 9-13 year old girls in two of the four intervention counties compared to 96 non-intervention counties. This evaluation supports campaign use in other primarily rural and underserved areas.     

Branding with the in–out effect: The impact of consonantal articulation on brand evaluation

Recent research has shown that mouth movements, produced even during silent reading, can affect stimulus evaluation. Words featuring systematic wanderings of consonantal stricture spots ranging from the front to the rear of the mouth (inward) are preferred to words with wanderings in the opposite direction (outward). In four experiments, the authors extended this in–out effect from a basic laboratory setting to a more ecologically relevant domain and examined the boundary conditions of possible applications to marketing. In this research, the inward/outward words presented were embedded in common brand imagery such as labels, logos, and product packages. Either with plain graphic information or with more visually informative packaging, inward names were always preferred (all p‐values < 0.001). These results indicate that concurrent information that competitively feeds into the preference judgment did not have diagnostic value when compared to the articulation direction. Such prevalence of the effect even when embedded in more complex stimulus emphasizes the relevance of investigating oral kinematics effects and the need to further research other sensorimotor phenomena in consumer behavior.