Zahlungsbereitschaft für grünen Strom: Zunehmende Kluft zwischen Wunsch und Wirklichkeit

This paper presents evidence on preferences for green electricity, drawing on two stated-preference surveys conducted in 2013 and 2015 among 6000 households. It uncovers a strong contrast between the households – rising general acceptance of supporting renewable energy technologies and their shrinking individual willingness-to-pay for green electricity.     

Business Conditions and Exit Risks Across Countries

The risk of market exit that business firms face is significant and differs widely across countries. This paper explores the links between countries’ business conditions and the exit risk at the country level. We set up a general equilibrium model which allows us to derive sharp predictions concerning how key factors which shape a country’s business and trade environment impact on the exit risk of firms which operate in these environments. The model is able to explain the negative correlation between countries’ average labor productivity and the perceived risks of exit borne out in the facts and its predictions accord with evidence on country differences in business conditions.     

客户体验工程化

本文“体验工程化”指通过对产品和/或服务及环境所发生的关联关系进行系统化的设计和执行等途径来赢得客户的喜爱。     

Auswirkungen von betrieblichen Work-Life Balance Maßnahmen auf Unternehmen: Stand der empirischen Forschung

Business practice is generally of the opinion that measures for increasing the employees’ work life balance (WLB) are useful for all parties, i.e. also for the companies. This paper analyzes empirical studies which investigate operational effects of WLB measures in companies. Except of the result of one study, researchers revealed only positive effects of WLB for companies. This statement, however, is insufficient to verify the actual operational effects of WLB measures due to methodical and content deficits. Considering this background, the paper develops implications for future research.     

Conference report: Second conference on political marketing: Judge institute of management studies,university of Cambridge 27–29 March 1996

Sales promotion activity continues to grow in terms of the number, scale and variety of promotional techniques being used by companies in their marketing communication campaigns. Research among marketing academics has yet to catch up with this reality and sales promotion continues to suffer from relative neglect compared to advertising;from a tendency for all promotional tools to be tarred with a rational economic brush; and from being labelled as a set of “tactical” took that lack the strategic brand‐building possibilities offered by advertising. This article builds upon earlier research examining the communication potential of competitions, to test empirically whether the potential marketing communications benefits claimed for competitions are actually recognised and pursued by marketing practitioners.     

Organizational Performance Consequences of Age Diversity: Inspecting the Role of Diversity‐Friendly HR Policies and Top Managers’ Negative Age Stereotypes

This paper seeks to advance the diversity literature by investigating organizational performance consequences of age diversity. Drawing from social‐identity and social‐categorization theory, we theoretically argue that, in age‐diverse companies, age‐based subgrouping processes occur, favouring a shared perception of a negative age‐discrimination climate. This perceived negative age‐discrimination climate in turn negatively relates to organizational performance. As the main contribution, top managers’ negative age‐related stereotypes and diversity‐friendly HR policies are introduced as organizational‐level moderators that increase and attenuate, respectively, the social categorization processes affecting performance in age‐diverse companies. We utilized structural equation modelling (SEM) to test the proposed hypotheses using a multisource dataset comprising 147 companies. The results supported all hypotheses, indicating that low negative top managers’ age stereotypes as well as high diversity‐friendly HR policies are potential organizational factors that can prevent the negative relation of age diversity with organizational performance transmitted through the negative age‐discrimination climate. These results are discussed in light of their contribution to the diversity literature and social‐categorization theory as well as their implication for practitioners.     

Die Bundesbank und ihre Rolle im unbaren Zahlungsverkehr

Die Bundesbank spielt eine bedeutende Rolle im unbaren Zahlungsverkehr in Deutschland und der Eurozone. Sie hat die Aufgabe, einen reibungslosen und insbesondere sicheren Zahlungsverkehr zu gew?hrleisten. Die Besonderheit des Marktes für Zahlungsverkehrssysteme macht es — den Autoren zufolge — notwendig, dass eine unabh?ngige Zentralbank als staatlicher Anbieter im Markt auftritt.     

Matthias Prinz Honorarprofessor an der FU Berlin

Ohne Zusammenfassung