Consumer education and the OECD electronic commerce consumer protection guidelines

This paper explores the implications of e‐commerce transactions and the lack of consumer protection regulation on consumer educators and curricula. The discussion is divided into five sections: conceptualizing e‐commerce; the juggernaut of e‐commerce; consumer education defined, especially consumer protection in the electronic market‐place; the Organization for Economic Co‐operation and Development (OECD) 1998 Ottawa conference on electronic commerce; and the implications of this fluid market and policy context on consumer educators. Empowerment of the consumer, the ultimate objective of consumer education, is a total challenge in the global electronic market‐place, but a challenge that must be embraced by staying informed, becoming a consumer advocate, as well as educator, and remaining ever vigilant as curricula are developed for the domestic consumer transacting in an electronic global market.     

Double-fortified salt reduces anemia,benefit:cost ratio is modestly favorable

Iron deficiency is very widespread, with adverse consequences for health and cognition. Iron supplementation is not popular for long-term use, and cereal fortification is not feasible where milling occurs locally. Double-fortified salt (DFS: using both iron and iodine) is an alternative. The study undertakes a literature survey to find the effect of DFS on hemoglobin, and then uses a previous algorithm to make calculations for India. The benefit:cost ratio was estimated as 2.4:1 if only the benefits to children and women were included, and between 4:1 and 5:1 if anemia levels for men also decreased. This is just a little lower than the median ratio estimated for iron fortification of cereal staples (6.7:1), for home fortification for children less than two (37:1), and for biofortification – breeding for high iron – of cereals (high, but no exact figure available). Double-fortified salt is therefore a good alternative for improving iron status in populations where fortification of other staple foods does not achieve desired coverage.     

Towards adopting a global perspective in the field of consumer studies

Abstract Using economic principles to explain the nuances of consumer decisions with global implications does not adequately capture the reality of modern consumption. Embracing a global perspective would enable consumer studies professionals to compensate for this shortcoming as it consists ‘of the information, attitudes, awareness, and skills which taken together, can help individuals understand the world, how they affect others, and how others affect them’ (p.19).¹ As this paper explains the essence of a global perspective, it reinterprets a collection of economic principles towards global sensitivity. Six ideas are suggested to facilitate a dialogue among consumer studies professionals about practising from a global perspective.     

The effect of social conflict on relationship loyalty in business markets

This study examines the impact of perceived social conflict on existing buyer-seller relationships. The results indicate that as the level of social conflict increases, perceptions about the loyalty of the relationship decrease. Perceived importance of the relationship had no impact on conflict or relationship loyalty. Ramifications of these findings for selling, sales management, and sales training are discussed.     

Consumer scholarship and transdisciplinarity

A case is made for the place of transdisciplinary inquiry in consumer scholarship. After framing consumer studies as a discipline, the paper explains seven conventional modes of disciplinarity. Then, the discussion turns to the nuances of the transdisciplinary approach, and what consumer scholarship would look like within this perspective. Seasoned and emerging consumer scholars and practitioners are invited to brave the repercussions of stepping outside of their disciplinary boundary onto a rich fertile space where the academy meets society for the betterment of humanity. Consumer scholarship will never be the same.     

Reorienting consumer education using social learning theory: sustainable development via authentic consumer pedagogy

The paper illustrates the growing interest in understanding consumer behaviour through a social learning theory (SLT) lens, and explains the recently launched United Nations Decade for Education for Sustainable Development (ESD). Then, the discussion turns to an overview of a recently developed ESD/SLT integrated theoretical framework, which is then applied to consumer education via an authentic pedagogy. The paper highlights the rich potential of authentic intellectual work in the form of observational learning by augmenting ESD within authentic consumer education curricula.     

What are the implications of the new UK age discrimination legislation for research and practice?

Forthcoming changing demographics and the introduction of the relatively recent UK age discrimination legislation make it timely to consider some of the debates around the relevance of age to work. Issues surrounding ageing have been considered from within a number of disciplines and research perspectives which have led to some questioning of the dominant economic model that pivots on chronological age as a convenient, bureaucratic, measure that proxies for ability. The role of the HR practitioner in being able to redefine expectations throughout the lifespan of employees is considered while constraints to managing for the longer term are acknowledged. It is proposed that although the legislation will affect some age‐related practices positively, there are likely to be unintended consequences that single out particular age groups as special cases and therefore make age more relevant to the work relationship.