Comparative industrial advertising: The content and frequency

Comparative advertising is the pratice of comparing two or more named or unnamed products in an advertisement. The purpose of this study was to examine the use of comparative advertising in widely circulated industrial publications. The study examined approximately 2100 full-page advertisements in major trade publications for the years 1970, 1975, and 1980. It was found that comparative advertising is not the dominant format for industrial journal advertising. Further, there was a significant decrease in the use of comparative advertising from 1975 to 1980. Nevertheless, when industrial advertisers use comparative advertising, they tend to rely more frequently on implied comparisons rather than on the more aggressive, strictly comparative format. Also, industrial marketers seem to be more inclined to stress product features rather than price, distribution, or promotion when using comparative advertising.     

What's in a label?: Consumers,public policy and food labels

All industrialized countries share a minimum set of food-labelling regulations. A major purpose is to protect and inform the consumer and, in recent years, the labelling of nutritional content and of permitted additives has received increased attention. Differences in labelling practices between countries in these areas reflect differing approaches to complex policy issues such as the relative emphasis to be placed on consumer information, as opposed to price or product modification, and the extent of consumer participation in the policy-making process.     

Proposition 4, Tax Reduction Mirage: An Exploratory Note on Its Potential Spending and Tax Impacts

Abstract . What would the true government expenditure and tax-burden impacts of California's Proposition 4 likely be if it (or its equivalent) were enacted in all states? What happened to actual state plus local government expenditures per capita over the period FY 1970 - FY 1976 is examined. Next, we examine what would have happened to such expenditures (per capita) if Proposition 4 had been in effect over the same period. Comparing the results reveals that Proposition 4 would have exercised no significant impact over per capita state plus local spending levels. This implies that such legislation would not have resulted in significant tax reductions.     

Cost of hospital care for elderly at risk of falling

The variables that relate to cost of hospital care for a large sample of elderly patients at risk for falling are examined. The chief predictors of cost of hospitalization were medical, pharmacy, and nursing interventions. Use of nursing interventions, on average, raised the median hospital cost less than use of medical or pharmacy interventions. Using a standardized nursing language with the hospital's information system can provide nurses with information that demonstrates the cost effectiveness of their interventions.     

Reactions to unjust dismissal and third-party dispute resolution: A justice framework

Little previous research has examined why dismissed workers view their discharge as unjust and how they respond to third-party dispute resolution interventions. This exploratory field study relied upon a justice framework to understand complainant motivations for filing unjust dismissal disputes and their reactions to a voluntary conciliation program. Analysis of archival and interview data suggested that procedural justice principles dominated both motivations for filing claims and reactions to third-party intervention. These findings were consistent with previous justice and labor relations research. Implications for future research, management practice, and third-party dispute resolution are discussed.     

A decade of change: Managers' attachment to their organizations and their jobs

In this study geographically mobile managers in 1978 were compared to mobile managers in 1989 and significant changes were found in career patterns and attachment to the organization and the job. The managers in 1989 were changing jobs and relocating more frequently than were the 1978 managers. They were also less satisfied with their companies. Job involvement and job satisfaction, however, were higher among the 1989 managers than among the 1978 managers. Retrospectively, the 1989 managers thought they were less loyal to their companies than they had been five years previously. Managers' attachment to their organizations may be tied to challenging jobs that provide career development opportunities; those organizations unwilling or unable to provide such jobs may experience higher managerial turnover.     

Union Influence on Local Union Leaders' Perceptions of Job Insecurity: An Empirical Test

Although recent studies have demonstrated that union workers value job security, little research exists about what causes these perceptions and how unions might affect them. In this study, a job insecurity measure is developed and analysed using a sample of union members. The results indicate that the relationships between union variables and individual perceptions of insecurity depend on the organizational level at which threats occur (e.g. arbitrary supervision or organizational decline). Furthermore, for higher source-level threats, union members are often sensitive to the wage-employment trade-off in that, if they perceive their union to effectively raise wages, they have higher levels of job insecurity. However, work rules do not appear to have much effect on reducing job insecurity perceptions.