Reduce Content or Raise Price? The Impact of Persuasion Knowledge and Unit Price Increase Tactics on Retailer and Product Brand Attitudes

This research investigates consumer reactions to the practice of increasing unit prices of products by either reducing product content or increasing total prices. Using pricing tactic persuasion knowledge (PTPK) as a lens for understanding, I predict that total price increases garner less favorable attitudes toward retailers for relatively low PTPK consumers, while content reductions garner less favorable attitudes toward product brands for relatively high PTPK consumers. The results of an experiment with a nationally representative sample of U.S. consumers support these asymmetric predictions about PTPK consumer segments as well as expectations about the underlying psychological processes.     

The development of accounting regulation in Slovenia

External reporting regulations in the independent Republic of Slovenia are outlined in this paper. The process by which these regulations have been developed is also considered. It is suggested that the experiences in Slovenia can provide valuable insights for the development of external reporting practices in other former command economies.External reporting regulations in the independent Republic of Slovenia are outlined in this paper. The process by which these regulations have been developed is also considered. It is suggested that the experiences in Slovenia can provide valuable insights for the development of external reporting practices in other former command economies.     

International Diversification and Firm Value

In this paper the impact of multinationalism is examined using a valuation model incorporating geographically segmented accounting information. The results indicate that multinational companies are more highly valued than their domestic counterparts and that the valuation difference lies in all their operations and not just their foreign operations. The value advantage of MNCs appears too large to be realistically explained by cost of capital reductions and would support either that high value firms become multinationals, rather than MNCs gaining valuation benefits from foreign investments, or a pricing fad. Preliminary results support the latter explanation.     

Assessment of a Comfort Indicator for Natural Tourist Attractions: The Case of Visitors to Hanging Rock,Victoria

Increasing visitor numbers raise dilemmas for managers of natural tourist attractions. Though biophysical conditions may fall within limits acceptable to attraction managers, high use-levels may create undesirable consequences for visitor experiences. An apparent solution is to set a maximum use-level by determining an attraction's social carrying capacity. However, studies have demonstrated that this determination is problematic when considering the relationships among the multifaceted characteristics of users and the unique elements within specific locations. As an alternative, a comfort indicator is proposed to determine appropriate user experiences within the context of an attraction's management objectives. To test this concept, a study examining visitor perceptions (N = 385) of a popular natural tourist attraction is reported. Significant interrelationships were found among use-level, crowding and waiting (p < 0.05). No relationship was found between visitor use-level preferences and times visited. Applying these findings, a management strategy for the attraction is outlined with future research avenues suggested.     

What Do Employers Want？ Views of Chinese and Canadian Job Seekers

I. Introduction Countries differ significantly in culture, and cultural differences affect businesses operation (Hofstede, 1980). East–West cultural differences can lead to confusion and misunderstanding. In order to obtain a better understanding of these issues, many studies have been conducted in the past two decades. In general, Chinese have been found to be more oriented towards collectivism, uncertainty avoidance, and power distance than Canadians (Hofstede, 1980, 2001; Ralston et al,…     

The Entry-Inducing Effects of Horizontal Mergers: An Exploratory Analysis

Antitrust law presumes that entry normally prevents or reverses anticompetitive effects from horizontal mergers. But when sunk costs associated with entry are at levels suggested by prevailing market structure, the opportunity for entry created by an anticompetitive merger plausibly is too small to induce entry, even absent Stiglerian ‘barriers to entry.’ This is illustrated for Cournot and Bertrand models. Significant entry also makes otherwise profitable Bertrand mergers unprofitable, assuming no efficiency gains. Consequently, the entry issue can be collapsed into the efficiency issue: if a presumably profitable merger does not generate significant efficiencies, it cannot be expected to induce entry.     

Mergers in Sealed versus Oral Auctions

In this paper, we study mergers in oral or second-price auctions and compare them to mergers in sealed-bid or first-price auctions. We use an adaptation of the logit qualitative choice model to characterize the underlying bidder value distributions. In second-price auctions, this model has a closed-form relationship between winning bids (prices) and the probabilities of winning (shares), and this relationship gives rise to a Herfindahl-like formula that predicts merger effects. We compare mergers in second-price auctions to mergers in first-price auctions. Despite their differences, sealed-bid merger effects are predicted by the oral Herfindahl-like formula.The source of this curious similarity is not apparent.     

Estimating Benefits for Effective Enforcement of Speed Reduction from Dichotomous-Choice CV

We present an empirical estimation of the distribution of WTP foreffective speed restriction via implementation of local trafficcalming schemes. Random samples are drawn from the populations ofhouseholds (henceforth HHs) of three centres intersected by maintrunk roads with varying through traffic conditions. We estimatethe underlying WTP distributions from discrete-choice responsesto site-specific referendum contingent valuation studiesaccounting for zero-bidders. We then test the hypothesis ofdifferent distributions across villages. The statistical analysisconsists first of a parametric specification and then of atotally non-parametric one. Stated welfare changes for effectivespeed reduction are found to be sizeable and the parameters ofthe random utility models are plausibly related to differences inobjective speed measures across centres. The results appear toencourage the use of the referencum-CV method in the estimationof local public goods. In this case study the proposed publicproject would seem to pass the Kaldor-Hicks potentialcompensation test.