The impact of new product launch strategies on competitive reaction in industrial markets

The importance of successful innovation for the long‐term performance of companies can hardly be exaggerated. However, we need to consider this in a dynamic setting, in which competitors do not remain passive. We find that two thirds of new product launches meet reaction by competitors after their launch. We also empirically demonstrate that the strategic launch decisions that managers take have an effect on future reaction by competitors. Following an extensive review of the literature, a propositional model is developed. In order to test this theoretical model, an ex post facto field study was designed, in which the authors obtained comprehensive information on 509 new industrial products launched in the US, the UK and the Netherlands. Competitive reaction is diagnosed in terms of changes in the marketing instruments of the competitor. A logistic regression model is estimated on the occurrence of competitive reaction with any marketing instrument. We also look at the occurrence of individual marketing instrument reactions. The data show that competitors react primarily by means of price changes. Product assortment and promotional changes are less frequent, whereas distribution policy modifications occur very rarely. The characteristics of the new product launch strategy were found to have a significant impact on both the occurrence and nature of competitive reactions. We claim that the competitive effect of radically new products and incrementally new products greatly differs. The results show that competitors fail to respond to radical innovations and to new products that employ a niche strategy. They do react if a new product can be assessed within an existing product category and thus represent an unambiguous attack. Both innovative and imitative new products meet reaction in this case. The results also demonstrate that competitors are more inclined to react to the introduction of new products that are supported by extensive communication by the innovating firm. The likelihood of reaction is also higher in high growth markets than in low growth markets. The article discusses theoretical and managerial implications of these results, as well as thoughts for future research that may add more insight.     

Price Leadership on the National Cheese Exchange

The motivation and trading behavior of the leading cheese companies on the National Cheese Exchange are examined. Although only 0.2 percent of all cheese is sold on the NCE, it is used to formula-price 90-95 percent of the bulk cheese in the U.S. Kraft General Foods, the largest buyer of cheese in the U.S., was the dominant seller on the NCE during 1988-1993, with the apparent purpose and effect of depressing national cheese prices. Kraft's behavior is consistent with that of a barometric price leader that enjoys a significant degree of discretion in shaping the pattern of prices over a price cycle. As presently organized, the NCE facilitates market manipulation.     

Price Leadership on the National Cheese Exchange

The motivation and trading behavior of the leading cheese companies on the National Cheese Exchange are examined. Although only 0.2 percent of all cheese is sold on the NCE, it is used to formula-price 90-95 percent of the bulk cheese in the U.S. Kraft General Foods, the largest buyer of cheese in the U.S., was the dominant seller on the NCE during 1988-1993, with the apparent purpose and effect of depressing national cheese prices. Kraft's behavior is consistent with that of a barometric price leader that enjoys a significant degree of discretion in shaping the pattern of prices over a price cycle. As presently organized, the NCE facilitates market manipulation.     

The need for local agencies to provide expatriate support programs

This study assesses the need for local support services for the families of expatriate employees working in foreign countries. One major finding is that the spouses of expatriate employees have significantly different attitudes toward the need for local services than do company management. Second, our results indicate that the country of origin has a significant effect on the spouses' assessment of the need for local support and assistance. As a result of these findings, we conclude that the existence of local support services may have a significant impact on the location decisions, success, and retention of international firms. © 1995 John Wiley & Sons, Inc.     

Pollution in a globalized world: Are debt transfers among countries a solution?

We analyze the effects of a debt relief, that is, a decrease in public debt of a low-income country financed by a high-income country, on environmental quality. Under perfect mobility of assets, the debt relief increases the overall capital stock, and environmental quality when public abatements are sufficiently efficient. Welfare in both countries can also improve. Under a weak mobility of assets, capital does no more increase in the richest country, but environmental quality can improve. This comes from a crowding-out effect of debt in the high-income country, which does no more take place when the mobility of assets is significant.     

UK Airport Policy: Does the Government Have Any Influence?

Very little attention has been paid to the political impact of directly-elected mayors. This paper sheds light on the topic by comparing the English case with that of North Rhine-Westphalia. Both demonstrate that parties continue to monopolize their local political systems and most aspects of mayoral office; nevertheless, some de-party-politicization is noted. There is much to learn about the English case from observation of the mayoral model in North Rhine-Westphalia.     

建立和完善企业规章制度 促进企业和谐稳定发展

依法建立和完善劳动规章制度,是保证用人单位各项工作顺利进行的必要措施。文章以广西柳州钢铁(集团)公司钢星公司为例,分析了用规章制度规范企业与员工的劳动行为,维护企业和谐稳定的具体措施。     

Model comparison of coordinate-free multivariate skewed distributions with an application to stochastic frontiers

We consider classes of multivariate distributions which can model skewness and are closed under orthogonal transformations. We review two classes of such distributions proposed in the literature and focus our attention on a particular, yet quite flexible, subclass of one of these classes. Members of this subclass are defined by affine transformations of univariate (skewed) distributions that ensure the existence of a set of coordinate axes along which there is independence and the marginals are known analytically. The choice of an appropriate m-dimensional skewed distribution is then restricted to the simpler problem of choosing m univariate skewed distributions. We introduce a Bayesian model comparison setup for selection of these univariate skewed distributions. The analysis does not rely on the existence of moments (allowing for any tail behaviour) and uses equivalent priors on the common characteristics of the different models. Finally, we apply this framework to multi-output stochastic frontiers using data from Dutch dairy farms.     

An Examination of Corporate Social Responsibility Implementation and Stakeholder Engagement: A Case Study in the Australian Mining Industry

This case study explores the experience of a company in a controversial industry sector and its efforts to act in a socially responsible manner when establishing a presence in a regional market. We examine the management of stakeholder relationships and communication, and identify the challenges associated with implementing corporate social responsibility (CSR) initiatives. Our findings highlight the importance of ongoing and broad stakeholder identification, prioritization and management. This case study demonstrates the key role of commitment from senior management and front‐line employees and the importance of a CSR champion. Commitment must be demonstrated at a local level to facilitate community engagement, feedback and monitoring. Finally, the findings highlight the externality of stakeholder networks and their non‐centric relationship with the company. Thus, a company is not the centre of the stakeholder network; the network has a life of its own, regardless of a company's involvement or non‐involvement. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment.