Corporations,Stakeholders and Sustainable Development I: A Theoretical Exploration of Business–Society Relations

Sustainable development (SD) – that is, “Development that meets the needs of current generations without compromising the ability of future generations to meet their needs and aspirations” – can be pursued in many different ways. Stakeholder relations management (SRM) is one such way, through which corporations are confronted with economic, social, and environmental stakeholder claims. This paper lays the groundwork for an empirical analysis of the question of how far SD can be achieved through SRM. It describes the so-called SD–SRM perspective as a distinctive research approach and shows how it relates to the wider body of stakeholder theory. Next, the concept of SD is operationalized for the microeconomic level with reference to important documents. Based on the ensuing SD framework, it is shown how SD and SRM relate to each other, and how the two concepts relate to other popular concepts such as Corporate Sustainability and Corporate Social Responsibility. The paper concludes that the significance of societal guiding models such as SD and of management approaches like CSR is strongly dependent on their footing in society. Reinhard Steurer is a senior researcher and lecturer at the Research Institute for Managing Sustainability at the Vienna University of Economics and Business Adminstration. His research focuses on the changing roles of states, businesses and civil societies in the context of sustainable development. He is author and co-author of numerous articles, dealing with questions of how governments and businesses tackle the challenge of sustainable development, and what the two societal domains can learn from each other in doing so. He holds a Ph.D. in Political Science from the University of Salzburg/Austria, and a Masters in Public Policy from the University of Maryland/U.S.A. Markus E. Langer studied ecology and environmental economics at the University of Vienna and the Vienna University of Economics and Business Adminstration as well as industrial environmental management at Yale University. He is currently working as Managing Director of FORUM Umweltbildung. Previously he was working since 1999 as a senior researcher and lecturer at the Research Institute for Managing Sustainability at the Vienna University of Economics and Business Adminstration. His research focused on the Evaluation of Sustainable Development as well as Corporate Social Responsibility and Stakeholder Management. Astrid Konrad studied business administration at the University of Graz. She has been working at the Research Institute for Managing Sustainability at the Vienna University of Economics and Business Adminstration since 2002. Her research focus is on Corporate Social Responsibility and Stakeholder Management. André Martinuzzi studied business adminstration at the Vienna University of Economics and Business Administration. He is working as a project manager at the Department of Environmental Economics and Management since 1993, as a lecturer at the Vienna University of Economics and Business Adminstration and leads the Managing Sustainability Research Centre since 1999. Since 2001 he worked as a scientific coordinator of Austria’s Sustainability Strategy. In 2003 he worked as a scientific editor of the Corporate Social Responsibility vision statement of the Austrian Industry and as a process consultant for the Austrian Forest Program. Research areas: Eco-Consulting, Corporate Sustainability, Evaluating Sustainable Development, Sustainability Strategies and Stakeholder Dialogues.     

The Influence of Informality in a Local Agri-food Supply Chain in Brazil

During qualitative research on trust, conducted in a mariculture chain in southern Brazil, the theme of informality emerged spontaneously in most interviews. Although it is difficult to measure, some data and estimates point out that informality is still quite present worldwide, but especially in emerging and developing countries, and this situation was confirmed in the studied supply chain. In analysing the narratives, we noticed that this is a chronic issue which bothers the producers that are properly formalised mainly because of unfair competition, and hinders the organisation of the chain. Some factors foster the persistence of informality, such as family labour and temporary jobs, the low educational level of entrepreneurs, lack of adequate supervision and cultural aspects of producers and their families. We could corroborate the perspectives of modernisation (informality is still persistent), neo-liberal (informal entrepreneurs reject the bureaucracy of an over-regulated market) and post-structuralist (informality is a way of life related to identity, social position and/or resistance against the formal structure) theories. Our research has shown us that the situation found is contributing to a reduction in the number of formal producers and impairing the development of that local supply chain, as well as its sustainability.     

The cost effect in third-degree price discrimination

In the presence of a non-constant marginal cost and demand uncertainty, we show that an output increase is no longer a necessary condition for welfare to increase following the introduction of third-degree price discrimination. We thus highlight the existence of an effect that might offset the well known output and misallocation effects of price discrimination. We propose a specific example where this is indeed the case.     

Vor der Europawahl: Wie lässt sich die demokratische Legitimität verbessern?

The EU suffers from a democratic deficit that arises not first and foremost from a lack of institutional competencies, but rather from the double weakness of politics vis-à-vis economics and law at the European level. This “functional democratic deficit” renders the existing mechanisms of democratic control increasingly ineffective. Especially for its citizens, a politically integrated Europen Union might be difficult to grasp, and it may only be reached gradually through a continuous process of dynamic development; however, “United in Diversity” seems to be the better alternative, and not only for historical reasons. The direct elections for the European Parliament, although not denying deficits of democratic legitimacy and participation at the Union level, should not be underestimated in their legitimising influence for the Union as an associated structure of members without obvious hierarchies.     

Sponsorship effects on brand image: The role of exposure and activity involvement

Sponsorships capture a significant proportion of marketing budgets. In firm evaluations of the effectiveness of sponsorship engagements, image improvements represent the most important company objective. This study develops and tests a framework for explaining how exposure and activity involvement moderate the effects of event image, event–sponsor fit, and event commercialization on sponsor image. Using empirical data collected at a large sporting event with multiple sponsors, the authors show that increased sponsorship exposure reduces sponsor image if respondents perceive a low fit between the event and sponsor or high levels of event commercialization. Involvement in the sponsored activity improves the sponsor's image, in that the effect of event commercialization is positive for highly involved persons. This paper concludes with some reasons for the findings, implications for the choice and design of sponsorships, and further areas for research.     

Buying a Home with a Resale Value: Location,Location, Location*

We develop a dynamic multiregion model, where a household's choice of housing location depends on its current wealth and its current type, and involves both consumption and investment considerations. The relative strength of the consumption motive and the investment motive determines the equilibrium pattern of residential sorting. A strong investment (consumption) motive implies sorting according to household type (wealth). The model predicts that large house‐price fluctuations are associated with a low degree of sorting by type. This prediction is consistent with evidence from US metropolitan areas when income, education, and age are used as proxies for household type.     

Financial intermediation and the role of price discrimination in the foreign exchange market

Foreign exchange trading is performed in opaque and decentralized markets. The two-tier market structure consisting of a customer segment and an interdealer segment to which only market makers have access gives rise to the possibility of price discrimination. We develop a theoretical pricing model that accounts for market-power considerations and analyze a database of the trades of a foreign exchange market maker. We find that the market maker generally exerts low bargaining power vis-á-vis customers. The dealer earns lower average spreads on trades with financial customers than commercial customers, even though the former are perceived to convey exchange-rate-relevant information.     

Potentiale und Risiken der Nutzung von Methan aus Methanhydraten als Energieträger

Marine and permafrost-based methane hydrates are the largest existing fossil carbon resource. Their broad geographic distribution, especially in comparison to oil and conventional gas, make them a promising future source of energy. However, there is a danger of forcing the greenhouse effect in the event of a release of methane into the atmosphere as well as causing the collapse of oceanic slope sediments. Also the technical difficulties in extracting methane from hydrates are not yet fully resolved. Nevertheless, research on methane hydrates has been forced both on political as well as economic considerations in recent years and methane hydrates have several practical advantages, which make them a transitional solution worth looking at on the way to a future renewable-based energy supply. However, the knowledge of the potentials and risks of methane hydrates is still very poor, especially in the German-speaking public, administration and policies. This deficiency hopefully will be eased by this overview dealing with the current state of research and an outlook based on the most important findings.