A methodology for reducing technological risk

The purpose of the paper is to suggest a quantitative method for analyzing the innovation risk from both technological and an economic point of view as a contribution to the strategic evaluation and planning process. Specifically the method provides a predictive evaluation of the probability of the commercial success of technological breakthroughs.
The method is a quantification of the qualitative method originally developed by White and Graham. It consists of a stepwise process in which the benefits of a technology are classified under four major headings: inventive merit, embodiment merit, market merit, and operational merit. Within each heading, the target technology is evaluated by pairwise comparison with alternative technologies, using a Saaty-type procedure. The decision-maker can conduct a sensitivity analysis and the evaluation can be made collaborative by using a group of judges.
The methodology which is computerized is described in some detail. Its use is illustrated by applying it to an hypothetical project in the field of information retrieval in which CD-ROM is compared with three alternative technologies.     

Diversity in organizations: Where are we now and where are we going?

A great deal of research has focused on workforce diversity. Despite an increasing number of studies, few consistent conclusions have yet to be reached about the antecedents and outcomes of diversity. Likewise, research on different dimensions of diversity (e.g., age, race, gender, sexual orientation, disability, and culture) has mostly evolved independently. Therefore, the purpose of this review is to examine each of these dimensions of diversity to describe common themes across dimensions and to develop an integrative model of diversity.     

Do citizenship behaviors matter more for managers than for salespeople?

This research was designed to investigate the effects of organizational citizenship behaviors (OCBs) and objective sales productivity on sales managers’ evaluations of their sales personnel’s performance and to examine whether the impact of OCBs on performance evaluations is greater at higher levels of the sales organization hierarchy. Two samples were obtained from the same organization: a sample of 987 multiline insurance agents and a sample of 161 agency managers. Objective measures of sales productivity were obtained for both samples along with evaluations of three dimensions of OCBs and an assessment of overall performance. The results indicate that managers’ evaluations are determined at least as much by OCBs as they are by objective measures of performance. After partialing out common method variance, the results also indicate that OCBs account for a greater proportion of a sales manager’s evaluation than of a sales representative’s evaluation. The implications of these findings are discussed. Scott B. MacKenzie (Ph.D., UCLA, 1983) is a professor of marketing and the Edgar G. Williams Faculty Fellow at the Kelley School of Business at Indiana University. His research on advertising effectiveness, organizational citizenship behavior, and leadership issues can be found in theJournal of marketing Research, Journal of Marketing, Journal of Consumer Research, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, Personnel Psychology, Journal of Management, andThe Leadership Quarterly. Currently, he serves on the editorial boards of theJournal of Marketing Research, Journal of Marketing, Journal of Consumer Research, andJournal of Consumer Psychology. Philip M. Podsakoff (D.B.A., Indiana University, 1980) is the John F. Mee Professor of Organizational Behavior and Human Resources at the Kelley School of Business at Indiana University. He is the author or coauthor of more than 60 articles and/or scholarly book chapters that have appeared in such journals as theJournal of Marketing, Journal of Marketing Research, Academy of Management Journal, Psychological Bulletin, Organizational Behavior and Human Decision Processes, Journal of Applied Psychology, The Leadership Quarterly, Organizational Dynamics, Research in Organizational Behavior, Journal of International Business Studies, andJournal of Occupational and Organizational Psychology. He serves on the Board of Editors of theJournal of Applied Psychology, Organizational Behavior and Human Decision Processes, andThe Leadership Quarterly. Julie Beth Paine is a doctoral student in management at the Kelley School of Business at Indiana University. Her research interests include competence in performance, performance evaluation processes, and reward systems.     

Credible assignments can improve efficiency in laboratory public goods games

This paper reports an experiment investigating how assignments improve economic efficiency in a modified version of the standard voluntary-contributions mechanism. The experiment uses a non-binding message that makes common information assignments in the repeated game. A credible assignment is one actually followed by the participants. It turns out to be difficult to credibly assign the symmetric efficient outcome in four person cohorts, but we did discover one assignment that was credible in the last match of the evolutionary repeated game.     

The cultural affinity hypothesis and mortgage lending decisions

This paper conducts an empirical analysis of the cultural affinity hypothesis put forth by Calomiris, et al. (1994) in the mortgage lending market. This hypothesis implies that white loan officers, because of a lack of familiarity with minority applicants, will rely more heavily on characteristics that can be observed at low cost (e.g., objective loan application measures) in evaluating the creditworthiness of minority applicants relative to white applicants. Using a cleansed sample of 1,991 loan applications drawn from data collected by the Federal Reserve Bank of Boston, the results of the analysis were consistent with the cultural affinity hypothesis. In particular, we found that marginal black and Hispanic applicants appeared to be held to higher quantitative standards on such objective factors as credit history and debt obligation ratios than were similarly situated marginal white applicants.     

Universities,Localities and Regional Development: The Emergence of the ‘Mode 2’ University?

There has long been a tension between the roles of the university in servicing the needs of sub‐national economies and civil societies, those of the national state and those of learning and the pursuit of knowledge in an abstract sense. The position in liberal democracies through much of the twentieth century can be accurately characterized by a significant degree of separation and segregation between the university, the state and the market. Recently, however, it has been posited that the balance is shifting away from relative autonomy towards a new ‘mode of knowledge production’ in which the growing engagement of universities with their regions and localities is an important aspect. The first part of this article explores the knowledge economy rhetorics which have come to dominate public policy rationales in many liberal democracies and interrelationships with questions of territory and scale. Second, the implications for universities are considered as they are confronted by a number of challenges and choices in navigating the waters of increasing societal expectations. Finally, the article highlights key questions that emerge from our preliminary overview of these issues within a wider research agenda around universities, the knowledge economy and regional development. Depuis longtemps, une tension existant entre les rôles qu'a l'université dans la satisfaction des besoins des économies sub‐nationales et des sociétés civiles, de ceux de l'État ou de ceux de l'enseignement, et la quête du savoir au sens abstrait du terme. Pendant une bonne partie du vingtième siècle, dans les démocraties libérales, la situation a pu se définir par un degré très net de séparation entre université, État et marché. Toutefois, récemment, certains ont suggéré que l'équilibre se décalait, d'une autonomie relative vers un nouveau ‘mode de production du savoir’ dans lequel l'intervention croissante des universités vis‐à‐vis de leur région et sites locaux constitue un aspect important. La première partie de l'article explore le discours de l'économie du savoir, lequel a envahi la logique de la politique publique dans nombre de démocraties libérales, ainsi que les inter‐relations avec les questions de territoire et d'échelle. La deuxième partie s'intéresse aux implications pour les universités, celles‐ci étant confrontées à de multiples défis et choix en parcourant l'océan des attentes sociétales croissantes. Pour finir, sont présentées les questions‐clés qui émergent de l'étude préalable de ces problèmes effectuée dans le cadre d'un programme de recherches plus vaste autour des universités, de l'économie du savoir et du développement régional.     

Meeting consumer needs — the basis for successful marketing of nutrition in foodservice

In this paper the need to base the design and marketing of nutrition in the hospitality industry upon consumer segmentation of the market is discussed. Characteristics of existing programs are summarized as are the factors contributing to their success or failure. An understanding of how to market nutrition programs successfully in the hospitality industry is essential, as nearly all hotel chains and many independent and chain restaurants have developed nutrition promotions or will be implementing nutrition programs in the next two years.