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991.
Consumers are increasingly searching for beautiful memories. Memory is not solely the work of the mind retrieving a “true” past. People represent their unique past to (re)construct their identity and seek social links with others who share the remembered events. Through visual analysis of the web posting of war photographs by Vietnam veterans, this paper explores how people consume representations in remembering, reconstructing identities and building a mnemonic community. The analysis suggests that individual remembering is nested within collective remembering. A conceptual framework viewing remembering as mediated action helps to explain how consumers use representations in remembering. This process is carried out not only by individuals but also by cultural institutions. American Vietnam veterans use consumer products including private photographs, movies, books, travel trips and the Internet as tools to assist in the on‐going process of remembering. They add their own voice into the social representation system to create representations that further express who they are and to connect with their community. The constructed memory shapes consumers' present. This in turn modifies their representation of their pasts which become involved in changing the larger social representation system. 相似文献
992.
Jean‐Sébastien Marcoux 《Consumption Markets & Culture》2013,16(3):241-259
This article provides a theoretical reflection on the documentary Selling Tragedy, which relates to the commodification of Ground Zero. It discusses the theoretical framework that has inspired our understanding of this place, and the methodological choices that have informed our ways of filming and editing it. This account explores the extent to which the documentary results from iteration between research, filming, screening, filming again, and editing. It leads to a discussion of the particularities of film‐making, and culminates in a call for the recognition of the film as means of entering academic debates. 相似文献
993.
Companies often develop collaborative joint ventures with nonprofits, and sometimes help their nonprofit partners with the marketing activities associated with these projects. Often, the assistance furnished is embodied in a transfer of knowledge from a firm to a nonprofit and involves knowledge about marketing techniques, strategies and methods. This article presents the results of a survey concerning the extents, natures and effectiveness of marketing knowledge transfers taking place between 291 UK enterprises and their nonprofit partner organisations. The survey covered the knowledge transfer methods that companies employed, the scope of the knowledge communicated, the factors that encouraged or impeded marketing knowledge transfer, and the considerations that determined which partner completed most of the marketing tasks associated with a project. It emerged that knowledge transfers occurred mainly through face‐to‐face communications, though with little formal teamworking. Both the extent and the effectiveness of transfers depended on the degree of marketing knowledge within the nonprofit partner, on levels of knowledge specificity and project complexity, and on the financial importance of the collaboration. The extent of knowledge transfer was additionally influenced by cultural and organisational distance. Similar considerations affected commercial partners' decisions to do most of the marketing work required by a collaboration. Such decisions were especially likely if anti‐marketing bias existed within the nonprofit organisation and if the nonprofit's staff knew little about marketing. 相似文献
994.
Nonprofit organizations have grown tremendously in the last three decades. With this growth has come a greater interest from the nonprofit sector in the importance of marketing. Nonprofits did not apply marketing techniques until 1960–1970, but it is now a well accepted practice. Traditional marketing strategies do not work for nonprofit organizations, and this study proposes the development of a new marketing strategy specifically for this sector. Through the use of interviews and surveys, the authors examine issues of marketing strategy that are distinct for nonprofits. Unlike previous studies, this study examines these issues from the viewpoint of the nonprofit organization. The perception of marketing is different in nonprofit organizations, and the strategic implications of this finding are discussed. 相似文献
995.
Philip J. Kitchen J. Graham Spickett‐Jones Tony Grimes 《Journal of Marketing Communications》2013,19(2):149-168
The all‐important focus upon brands and brand success is underpinned – of necessity – by well‐designed and well‐executed integrated marketing communications (IMC). This qualitative paper explores perceptions of IMC in relation to branding within senior UK‐based advertising and public relations agencies in terms of current perceptions, implementation, coordination, evaluation, barriers, budgetary issues, decision‐making; and managerial implications for the future of IMC. The paper describes the findings from a series of depth interviews with senior executives from leading advertising and public relations agencies. While the findings do indicate the presence of ongoing barriers to the adoption and usage of integrated solutions, these barriers are as much an issue to do with clients as with the agencies themselves. Nonetheless, there seems to be an issue concerned with remodelling working practices to accommodate new and seamless ways of working creatively across all promotional mix elements. Thus, while the principles of integrated marketing communications are sound, the actual mechanisms for application still need further work –in terms of both application and measurement, and the need for in‐depth research. We also endorse and reiterate oft‐repeated calls for research with client organizations. 相似文献
996.
997.
惠献波 《湖南财经高等专科学校学报》2013,29(5):119-125
以合理行动理论为依据,基于河南280名新生代农民工调研数据,运用结构方程模型对影响新生代农民工自主创业意愿的因素进行了探讨,研究表明,新生代农民工家人意见对其自主创业决策有显著正向影响,同时他们更注重创业启动资金、社会资源等微观元素的积累;目前新生代农民工自主创业模式仍以生存型、机会型为主,但正在逐渐向创造更多财富、成就自身的事业机会的创业模式过渡。 相似文献
998.
Julian Ming‐Sung Cheng 《Journal of Small Business Management》2013,51(2):256-275
This study investigated the influence of dealers' expert, referent, and legitimate sources of power on small‐to‐medium enterprise manufacturers' relationship commitment in distribution channel systems. A theoretical model drawing on the relational cohesion theory and the extant marketing literature is developed and tested empirically using a sample data set of 452 from Zimbabwe. In this model, expert, referent, and legitimate powers are the predictors, whereas trust, cooperation, and relationship satisfaction are the mediators, and relationship commitment is the outcome variable. Analysis reveals that these three powers positively influence the mediators and outcome variable in a significant way, except for legitimate power to cooperation relationship. Managerial implications and future studies are suggested. 相似文献
999.
This paper reports the findings of a study that sought to explore a range of technical, financial and social issues that the literature suggests influences e-innovation propensity. The research was conducted on a sample of knowledge-intensive business service SMEs in Northern Ireland, Republic of Ireland and New Zealand within a business-to-consumer context. Qualitative methodologies (in-depth interviews and projective techniques) were employed to investigate the research problem. The findings highlight a number of specific issues that call into question the value of an e-business strategy, such as uncertainties surrounding knowledge acquisition, disintermediation effects and sustainability of an e-business. These issues continue to negate e-innovation propensity. The paper proposes practical suggestions to alleviate the mitigating effects of uncertainty that are impacting on e-innovation propensity. The conclusions derived from this research, along with the modelling of the uncertainty factors extend existing knowledge and also set the precedent for further empirical research in other country and industry settings. 相似文献
1000.
An understanding of farmers’ decision‐making behaviour is important for adequate forecasts as well as policy recommendations regarding structural changes. We experimentally analyse the investment behaviour of real farmers. The observed investment decisions are contrasted with theoretical benchmarks from classical investment theory and the real options approach. Our results show that both theories cannot exactly explain investment behaviour. However, farmers learn from former investment decisions and do consider the value of waiting over time. 相似文献