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71.
This paper introduces a new concept of brand management: autopoietic brand management. Autopoiesis is a biological definition of life that stresses the radical autonomy of living systems. Organisational science has developed the concept, emphasising the capacity of autopoietic organisations to adapt spontaneously to external pressures. These facts support the following arguments. First, that the Disney brand is managed as an autopoietic system. The brand has its own operating code, self-defined boundaries, self-replicating ability and pace of operation. This conveys a sense of reassurance to Disney's customers. Further arguments about the brand's role in corporate socialisation and adaptation are developed. These claims focus on the brand's ability to represent the corporation's activity to itself via the self-referencing features of autopoiesis. 相似文献
72.
This paper reports the results of a research project into the determinants of consumer evaluation of services. The research uses the healthcare context to explore consumer perceptions of the service product dimensions. Using a critical incident technique, a consumer‐derived model of the relationships between core and peripheral aspects of the service is presented. The results indicate that evaluation is a function of both personal and organizational factors which comprise core and peripheral components of the service. 相似文献
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This study reviews and analyses the changes in management systems in the People's Republic of China over the last decade. Within the wider context of the Open Door policy, the modernization of industry and increased enterprise autonomy, the contract management responsibility system (CMRS) and, more recently, the modern enterprise system (MES) have been introduced. These both provide enterprises (and the managers within them) with a framework within which to practise. This analysis describes the CMRS and the IMES and then, on the basis of discussions and interviews with factory managers, and with officials responsible at the macro level for monitoring the itnplementation of policy, analyses the implications of the changes. The authors conclude that, despite the introduction of a degree of management discretion and independence, differences in opinion persist on what, precisely, are the current industrial problems, and therefore what to do to address them. There have, consequently, been mixed reports on the success or otherwise of both systems. 相似文献
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Gillian K. Hadfield Robert Howse Michael J. Trebilcock 《Journal of Consumer Policy》1998,21(2):131-169
In this paper we review the changes in economic theory that have taken place since current consumer protection regimes were first developed in the 1960s and 70s. We draw from this evolution in economic theory the basic principle that information, and the complex ways in which information works both in the marketplace and in regulatory regimes, should form the core of a set of principles for rethinking consumer protection policy. We go on to propose a number of such information-based principles as a guide for the redesign of consumer protection policy to deal with an increasingly global and complex consumer marketplace. 相似文献
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Gillian Tett 《新经济》2006,(8):21
对于等着下一轮冬季奖金的投资银行家们来说,了解一下猎头公司的一项调查未尝不是个好主意。这项调查显示,在伦敦金融城去年冬季的奖金发放中,获得最大红包的银行家并非来自并购、股票或债券等通常领域,而是像结构性信贷等较为新潮的领域。同时,地区差异也是存在的。在伦敦,从事交易和构建新型信用产品的董事总经理们分别平均赚得160万英镑(合280万美元)和110万英镑,而在纽约,这两个数字分别是120万英镑和100万英镑。 相似文献
79.
Power, as a significant dimension of relationships, continues to be of critical interest in the inter-organizational literature. This article assesses how different relationship types and strategic foci are related to buyers' and sellers' power priorities. Contributing to the discussion of buyer–seller power priority areas as commercial detail, operational issues, strategic issues and attitudes, the research focuses on the influence of relationship types (new, approved, preferred, partnership) on these power priorities in B2B contexts. This is important as partnerships do not simply emerge, but evolve over time suggesting that for both parties there is a period that is transitory. Through a survey of buyers and sellers (n = 355), the research highlights that as partnerships evolve, relational issues complement, but do not supersede, the focus on commercial and operational concerns. Furthermore, within partnerships, whilst sellers' focus on strategic issues increases, it is the total power that grows and the influence agenda is extended, rather than re-distributed. Additionally, it provides detail on how power priorities vary and are differentially distributed between buyers and sellers in different relationship types. This paper contributes to B2B partnership and power theories, challenging assumptions about relationships and adding weight to the increasing suggestion that relationship success is overplayed. 相似文献
80.
This article details the findings of a preliminary study carried out in Edinburgh restaurants producing representations of chefs’ attitudes to healthy eating. Despite a lack of awareness of government targets and promotions aimed at the Hospitality industry, chefs were positive towards healthy eating and believe that they were already practising it. They perceive their role as being multi-faceted from deferential service provider to educator and artist relying mainly upon their own inspiration when creating menus. Tension between commercial goals and moral principles was evident by the fact that customers were perceived as the main barrier and equally the main reason to offer healthy options on the menu. 相似文献