An examination of factors impacting athlete alumni donations to their alma mater: a case study of a U.S. university

• It has been suggested that athlete alumni do not give as generously as they could to their alma maters. Athlete alumni may feel they have given enough to their schools by playing sports, and they may feel greater loyalty to their former sports teams than their alma maters. Drawing on social exchange theory, this study investigated whether such attitudes among athlete alumni at a U.S. university were related to lifetime donations. Results indicate:
  • the quality of alumni's athletic experience and the perception that they have already given to their school by playing sports are predictive of giving amount.
  • similar to the general alumni donor, the variables of age, income, and geography were also found to be related to giving level.
• Universities and colleges may need to develop specialized marketing communications programs to mitigate athlete alumni's perceptions of not needing to donate because they competed for their school. Implications for universities and other nonprofit organizations are offered.

Copyright © 2006 John Wiley & Sons, Ltd.     

Corporate Social Responsibility: The Link Between Sustainability Disclosure and Sustainability Performance

This paper explores the relation between sustainability performance and sustainability disclosure within the Australian extractive industries. The study utilizes Ullmann's (1985) stakeholder framework, which depicts sustainability disclosure and performance as two components of management strategy for dealing with stakeholder demands. Consistent with this framework, we predict a positive performance–disclosure relation. Extending prior research that has utilized problematic environmental performance indices such as CEP indices or toxic emissions levels, we develop a sustainability performance index based on the International Finance Corporation's Measuring Sustainability Framework (2001). Using data from 339 mining and energy firms listed on the Australian Securities Exchange in 2006, we find that corporate sustainability performance is strongly associated with disclosure as expected. Sustainability disclosure is also greater for firms with a proactive communication strategy as manifested through press release activity. Finally, asset age and firm size are both positively associated with sustainability, consistent with predictions from the stakeholder framework.     

Consumer trust and confidence in the compliance of Islamic banks

Islamic banks compete with traditional (non-Islamic) banks for customers. This article aims to provide insight into why some Muslims choose to bank with Islamic banks in Pakistan, while others do not. Specifically, it addresses the questions: to what extent are trust and confidence active influencers in the decision-making process, are they differentiated or are they one of the same? Also how does the Pakistani collective cultural context further complicate the application of these concepts? For the purposes of this article trust refers to people and their interpersonal or social relations whereas confidence concerns institutions such as banks. Drawing on interviews with Muslim consumers in Pakistan, this study provides further insight into consumer behaviour within financial services and specifically Islamic banking and contributes to our theoretical understanding of the concepts of trust and confidence.     

Economic Evaluation of Reindeer Range in Alaska

Currently most managers in the Alaska reindeer industry utilize an extensive management plan in operating their enterprises. This plan does not incorporate the use of a planned rotational grazing system. To investigate the possibility of enhancing economic returns, a simulated reindeer operation is modeled using a linear programming framework. Included within the model are three management plans, including the present plan and two more intensive management approaches. The two alternatives incorporate the use of rotational grazing. Model results suggest that both the economic performance of a reindeer enterprise and the economic productivity of reindeer range would be substantially improved by employing a more intensive management plan that utilizes a five-year rotational grazing system. Shadow prices from the model's forage constraint are used to calculate annual rental values for different range types. The policy implications of these values are examined through a discussion of the possible implementation of grazing fees and the opportunity cost of allocating the rangeland for caribou use. De nos jours la plupart des régisseurs dans l'industrie des rennes en Alaska utilise un projet de régie extensif. Ce projet ne contient pas l'usage d'un projet de pâturage en rotation. Pour analyser la possibilité d'augmentation des profits, on utilise un modèle d'une operation des rennes, simulé avec un réseau de programmes linéaires. Compris dans le modèle sont trois projets de régie, le projet actuel et deux autres méthodes de régie intensives. Les deux alternatives contiennent l'usage d'un projet de pâturage en rotation. Les résultats des modèles proposent que le rendement économique d'un entreprise de rennes et la productivité du territoire des rennes seraient améliorés fondamentalement avec l'emploi d'un projet de régie plus intensif. Ce projet utilise un système de pâturage en rotation pendant cinq ans. On utilise des prix “shadow” (additionelles) du fourrage dans ce modèle pour calculer les loyers annuels pour les types différents de territoire. On examine aussi les consequences théoriques des méthodes en face des ces valeurs dans une discussion de la mise en vigueur possible des droits de pâturage et le côut de consacrer les territoires à l'usage des caribou.     

Ultrafiltration in the Ontario Dairy Industry

The economics of introducing ultrafiltration (UF) into the Ontario dairy industry is analyzed. First, a partial budget is developed to determine feasibility of UF on the farm. The budget indicates that the great majority of Ontario dairy farms are not large enough to capture the economies of size inherent in the new technology. Second, a location-allocation model is used to determine the feasibility, number and location of UF collection centers in Ontario. The model indicates that the UF centers would capture the economies of size and the centers would benefit the dairy industry as a whole. However, processors of soft products and consumers of hard products could be worse off because of market changes caused by the UF centers Les auteurs examinent les aspects économiques de l'adoption de l'ultrafiltration (UF) dans l'industrie laitière en Ontario. En premier lieu, un budget partiel est établi pour déterminer la faisabilité de l'UF à la ferme. Il appert que la grande majorité des fermes laitières de la province ne sont pas assez grandes pour tirer parti des économies d'échelle inhérentes à la nouvelle technologie. Dans une deuxième érape, un modèle d'implantation est utilisé pour examiner l'emplacement et le nombre éventuels des centres de collecte pour UF en Ontario, ainsi que la faisabilité économique de leur installation. Le modèle montre que les centres de collecte seraient en mesure de tirer avantage des économies d'échelle et qu'en plus ils profiteraient à l'industrie laitière toute entière. Toutefois, les transformateurs de produits frais (fromage cottage, crème glacée, yogourt) et les consommateurs de produits fermes (fromages à pâte ferme, poudre de lait) se trouveraient désavantagés par les bouleversements du marché causés par l'implantation des centres UF     

Examining Medical Decision Making from a Marketing Perspective

This paper explores how consideration of the medical context can add newelements to marketing thought. Differences between the medical context andother consumer contexts are reviewed. The effects that the medical contexthas on the way traditional constructs such as involvement, affect andstress, uncertainty and satisfaction affect choice are discussed. Finally,emerging research in medical contexts where future discoveries could enhanceconsumer choice theory are presented.     

It’s all at the mall: exploring adolescent girls’ experiences

While overall mall patronage in the United States has been declining for several years, patronage among U.S. adolescents (especially girls) has risen sharply. We describe a qualitative study that examines in-depth the young girl’s mall experience. A theoretical model was developed from the findings that includes some factors that have been examined in previous research, such as mall atmosphere and utilitarian and hedonic shopping motives. In addition, several new factors specifically relevant to girl shoppers, aged 12-19, also emerged, including education cohort, trend consciousness, comfort, safety, mall companion, freedom as a mall-patronage motivation, and accessibility issues. This insight into young girls’ patronage behaviors and motivations will provide academics, mall developers and retailers a richer understanding of the various components that contribute to the female adolescent mall experience, and allow them to more effectively study and market to this segment.