Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames,Websites, and Print Ads

Applying limited cognitive capacity theory, this study examined the cognitive effects of direct-to-consumer (DTC) advergames in comparison to those of print ads and websites. The results revealed consumers’ memories of the advertised drug brand and information about the drug and the disease it treats was the lowest in the advergame condition and highest in print. For the content elements that were centrally integrated into the advergame, however, consumer recall was the highest in the advergame condition. In addition, differential memory decay was found across media types. Memory decay was greater in the print ad condition than the other media conditions.     

The cross-Atlantic tussle over financial data and privacy rights

Banking is an international business; both information and capital flow relatively unimpeded across international borders. Banking institutions’ information stores have increased dramatically with the spread of computers, and these institutions protect data inside their firewalls from outside eyes, and from disaster, through establishing multiple secure data repositories. However, access to banks’ databases is increasingly sought by governments and governance institutions, and restrictions are tightening on moving data across borders. Probably the most prominent example of both trends involves European Union–domiciled cross-border banking business. A key legal reason for resulting issues hinges on differing views of privacy rights: the European Union enshrines privacy as a human right, while the United States empowers rights of free speech over privacy. These differing approaches to privacy rights have caused a cross-Atlantic conflict for global banks. Caught between competing, conflicting regulations, banks’ capacity to move information and to comply with governments’ demands for it have become restricted. This restriction is happening as governments seek increased access to banks’ information for purposes of financial information statecraft—the notion that countries can influence other governments’ policies and actions through data.     

Exploring supply management status,internal collaboration and operating performance

An important internal link in the supply chain is between supply managers and their internal customers. These individuals must collaborate to determine purchase specifications, develop sourcing strategies, ensure supplier performance, and maintain effective supplier relationships. Using power and social networking as the theoretical lenses, we develop and test a conceptual model examining the supply management function’s status, supply manager’s networking behavior, collaboration with the internal customer, and operating performance (lower cost, better quality, faster delivery, and consistent delivery). We also examine the mediating effect of collaboration and networking behavior on the positive effect of status and operating performance. Data gathered in an online survey of supply management professionals are examined using path analysis. Results show that without including the mediators, supply management status is directly related to all four operating performance measures. It is also positively related to collaboration with the internal customer and networking behavior. Contrary to expectations, the supply manager’s networking behavior is not related to collaboration with the internal customer. Collaboration is positively related to all four operating performance measures. However, the supply manager’s networking behavior is only related to one operating performance measure, better quality. Mediation analysis shows that supply management status has a direct effect on faster delivery performance beyond what is explained by collaboration and the supply manager’s networking behavior. The findings suggest that organizations should look for ways to elevate the status of the supply management function to improve internal collaboration and operating performance.     

Examining the Draw of Diversity: How Diversity Climate Perceptions Affect Job‐Pursuit Intentions

Organizations must target talented applicants, who will often be demographically diverse, to attract the most competent and competitive workforce possible. Despite the bottom‐line implications of attracting the best and brightest, surprisingly little is known about how and why diversity recruitment strategies affect recruitment outcomes (e.g., job‐pursuit intentions). To gain insight into this question, we conducted an initial experimental study (N = 194) to test the premise that other‐group orientation moderates the relationship between perceived organizational value of diversity and job‐pursuit intentions. In a follow‐up experiment (N = 255), identity affirmation was examined as the mediating mechanism for the interaction observed in the first study. Mediated moderation analyses supported the proposed model. Collectively, the studies indicate that job seekers high in other‐group orientation are more intent on pursuing employment with organizations deemed to value diversity because they feel that their salient identities are likely to be affirmed. No such indirect effect is present for those lower in other‐group orientation.     

Rethinking Institutions and Organizations

In this Point–Counterpoint article we argue that institutional scholarship has become overly concerned with explaining institutions and institutional processes, notably at the level of the organization field, rather than with using them to explain and understand organizations. Especially missing is an attempt to gain a coherent, holistic account of how organizations are structured and managed. We also argue that when institutional theory does give attention to organizations it inappropriately treats them as though they are the same, or at least as though any differences are irrelevant for purposes of theory. We propose a return to the study of organizations with an emphasis upon comparative analysis, and suggest the institutional logics perspective as an appropriate means for doing so.     

The destination image gap – visitors' and residents' perceptions of place: evidence from Waiheke Island,New Zealand

This paper reports results derived from a survey of 2229 residents of, and 2151 visitors to the island of Waiheke, New Zealand. The study finds there was a close similarity of place image held by both visitors and residents. The paper examines the proposal that where congruency exists between visitor and resident image of place, there may be less negative perceptions of visitor impact on the part of residents. Both qualitative and quantitative data were collected and analysed, the former involving the use of CatPac?, a neural network program for analysing textual data. Little support was found for the contention that place images shared by residents and tourists would increase tolerance of tourists on the part of residents.     

Smooth and Sticky Adjustment: A Comparative Analysis of the US and UK

This paper adopts the methodology of the microeconometric labor literature to analyze a common assertion from trade economists that reallocation within sectors is less costly than between sectors. Findings are compared across two countries (the UK and US) which have experienced very different recent aggregate unemployment experiences. Workers previously employed in "declining" sectors are more mobile than those employed in 'expanding' sectors in both countries, and individuals are more likely to switch sector the longer they are unemployed. A plausible explanation for this is that individuals initially attempt to find jobs that complement their general and specific skills in order to accrue the associated rewards, and move sector only as this prospect diminishes. This would seem to accord with the 'smooth adjustment hypothesis' which proposes that intraindustry adjustments are less costly than interindustry ones.     

Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram

Abstract

The article aims to analyze the forms of engagement generated from the endorsement of products by digital influencers on Instagram, considering the characteristics of their online posts. A qualitative approach was used to investigate digital influencers’ posts based on semiotic image analysis and the critical incidents technique. The results reinforced that digital platforms enable distinct forms of engagement by establishing new configurations that affect relationship marketing and promotion strategies. In particular, on Instagram, the development of engagement can involve four participants who play different social roles, expanding the process of value co-creation.     

Expectations,the exchange rate,and the current account

A critical examination is undertaken of the relationship between the exchange rate and the current account in a small open economy. Theoretically, the correlation between the exchange rate and the current account seems to be ambiguous. In particular, the association between movements in the exchange rate and the current account is likely to depend in an essential manner on the nature of exogenous disturbances affecting the two variables simultaneously. Lastly, the question of the role of an optimal monetary policy and the choice of an exchange rate regime in an uncertain environment is raised.