Measuring the hedonic and utilitarian sources of consumer attitudes

It has been suggested theoretically that consumer attitudes have distinct hedonic and utilitarian components, and that product categories differ in the extent to which their overall attitudes are derived from these two components. This paper reports three studies that validate measurement scales for these constructs and, using them, show that these two attitude dimensions do seem to exist; are based on different types of product attributes; and are differentially salient across different consumer products and behaviors, in theoretically-consistent ways.     

Transgressing rights: La Via Campesina's call for food sovereignty / Exploring collaborations: Heterodox economics and an economic social rights framework / Workers in the informal sector: Special challenges for economic human rights

Abstract

The notion of rights is a powerful one, but the channels through which they have been promoted and enforced since World War II have militated against the more radical promise of rights. These explorations examine the question of economic rights with an international focus. The contributions touch on such diverse topics as the international peasant federation called La Vía Campesina, heterodox and social economic analyses, and the informal sector. The authors address the question of human rights with respect to the conditions that delimit and enforce these rights, the connections between macroeconomics and human rights, social movements that strive to protect these rights, and the different theoretical approaches to incorporating rights into an academic framework. Though each contribution's methodology and focus are different, the composite takes an important step in evaluating this very critical question of economic rights that greatly affects individual lives, social conditions, economic policies, and the study of economics.     

Whistleblower laws and exposed corruption in the United States

This research creates a unique internet-based measure of awareness about state-level whistleblower laws and provisions to examine their effects on observed corruption in the United States. Are whistleblower laws complementary or substitutes for other, more direct, corruption control measures? Placing the analysis within the corruption literature, the findings show that greater whistleblower awareness results in more observed corruption and this finding holds across specifications. Internet awareness about whistleblower laws seems relatively more effective at exposing corruption than the quantity and quality of state whistleblower laws themselves.     

Attitudinal effects of ad-evoked moods and emotions: The moderating role of motivation

The role of the moods and emotions evoked by advertisements in shaping the amount and valence of cognitive elaboration, as well as consumer brand attitudes, has recently begun to elicit research interest. It is shown that moods and emotions appear to influence brand attitudes more in low personal relevance (“low motivational involvement”) situations than under high-motivation conditions, by suppressing counterargumentation more in such low motivation situations. Implications are discussed for advertising theory and practice © 1994 John Wiley & Sons, Inc.     

The Effectiveness of Anti‐Smoking Legislation: A Review

Abstract.  This survey focuses on government efforts to curb the use of undesirable goods, notably tobacco products. We synthesize the economics literature and examine the effectiveness of government curbs on tobacco consumption through non‐price controls (such as bans on cigarette advertising, health warnings, and workplace smoking bans) and price measures (or higher prices through higher taxes). This literature review is unique in that we do not merely aim to provide a summary of the literature. Rather, our main focus is to draw conclusions from the literature regarding the effectiveness of alternate policy measures across countries in checking smoking and to provide directions/suggestions for extending the scope of government intervention to other tobacco products.     

Tobacco policy and tobacco use: differences across tobacco types,gender and age

Using state-level data for 1997, this paper studies the effectiveness of tobacco policies at reducing tobacco use across different population groups in the USA. The effectiveness of tax (price)-based and non-price tobacco policies are examined on tobacco prevalence (including cigarettes and smokeless tobacco) across gender and age. Besides shedding light on the efficacy of sub-national tobacco policies, the results also examine the extent of spillovers of policy actions across tobacco types. Significant differences in tobacco use are found across gender, age, policies, and between smoking and smokeless tobacco. Policy implications are discussed.     

Quantile-regression estimates of cigarette demand elasticities for the United States

Using a simple model and state-level cross-section U.S. data from 1993 to 1999, quantile-regression estimates of price elasticity and income elasticity for cigarette demand are obtained. It is noted that price elasticity shows a sizable variation across the high and low quantity-quartiles. There is a similar variability in the income elasticity, but most of these estimates lack statistical significance. Besides providing an indication of the variation in the price (and income) elasticity for different consumption levels, the exercise suggests some interpretative caution in regard to estimates from constant-elasticity models.     

International patterns of cigarette smoking and global antismoking policies

This paper provides a recent look at global smoking trends across population subgroups for a large sample of countries. Attention to international aspects has been scarce in the literature. The prevalence of various smoking control policies across different country groups is discussed. The level of economic development in a country and the demographic characteristics of the population appear to be crucial determinants of smoking prevalence. Among four categories of smoking control policies—advertising restrictions, sales restrictions, territorial restrictions, and packaging requirements—territorial restrictions on tobacco use seem most popular across countries, while sales restrictions are least popular. Price (tax)-based policies to control smoking are not effectively being used in many countries, especially developing countries.     

Extent and Impact of Incubation Time in New Product Diffusion

This article examines the time between product development and market launch, and its relation to the subsequent diffusion of consumer durables. We find that this "incubation time" is long. Further, it is a useful predictor of the shape of the subsequent sales diffusion curve. Using the Bass model as a base, we find that the longer the incubation time, the lower the coefficient of innovation ( p ) and the longer the time to peak sales. Further, using the incubation time in a Bayesian forecasting model significantly improves forecasts early in the life cycle. © 1999 Elsevier Science Inc.