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91.
Understanding the investment behaviour, specifically information search and processing behaviour of mutual fund (MF) investors is a key to the effective marketing of MF schemes, and yet we have only limited understanding of it. This study proposes and validates a model of information search and processing of MF investors. The proposed model is arrived at by combining the limited insights from the existing studies dispersed across multiple domains of literature, viz., Traditional Finance, Behavioural Finance and Consumer Behaviour. The model suggests that: (i) MF investors’ subjective knowledge (SK) negatively impacts their perceived purchase risk (PPR); (ii) MF investors’ SK positively impacts their purchase decision involvement (PDI); (iii) PPR negatively impacts their PDI; (iv) PDI positively impacts their depth of information search (DIS) and information processing behaviour (DIP); and (v) DIS positively impacts their DIP. The model is empirically validated through structural equation modelling of data collected from a survey of 268 MF investors. The implications of the model, as are relevant for the MF marketers and the policymakers, are also discussed. 相似文献
92.
The success of software projects is quite subjective in nature and is fettered by many risks, the perception of which varies from individual to individual and largely depends on the demographic characteristics of the executives and even the characteristics of the project. This study aims to identify and gauge the software risk dimensions and analyze the differences of perception among executives toward software risks. The contributions of this study untangle the issues underlying risks in the software industry and associates these issues with the perception of the “human” factor present in the industry. 相似文献
93.
Tourism and rural settlements Nepal’s Annapurna region 总被引:2,自引:1,他引:1
Functional and humanist perspectives relevant to counterurbanization studies are applied to examine the processes of growth and development of rural settlements affected by tourism. Based on a survey of tourism lodges located in several settlements in the Annapurna region of Nepal, this paper analyzes tourism-induced growth in such accommodations and its implications on changing characteristics. Results suggest the emergence of a hierarchical structure of rural settlements with core and peripheral traits. A normative classification of induced patterns defined by their development stage, size, and function is proposed. Historical, social, and economic influences on the transformation of rural settlements are discussed. 相似文献
94.
Sanjay Bhowmick 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l\u0027Administration》2019,36(1):97-112
Psychic distance, now established as an individual perceptual construct, is so far a partial explanation of internationalization processes of entrepreneurial firms. Opportunity in foreign markets, although considered important, has hitherto been an assumption rather than explored as an explanatory factor in internationalization theories. Through qualitative data from technology entrepreneurs from New Zealand this study considers opportunity, like psychic distance, as an individual perceptual construct and posits that a combination of opportunity and psychic distance perceptions better explains entrepreneurial internationalization action/intention decisions. The explicit combination proposed is “opportunity‐distance quotient” and signifies a shift from psychic distance obstacles based explanations to an opportunity‐psychic distance interaction based exploration of entrepreneurial internationalization. Limitations of the study and further research are discussed. Copyright © 2018 ASAC. Published by John Wiley & Sons, Ltd. 相似文献
95.
Thomas E. Delea Arati Sharma Aaron Grossman Caitlin Eichten Keenan Fenton Neil Josephson 《Journal of medical economics》2019,22(2):117-130
Objective: The ECHELON-1 trial demonstrated efficacy and safety of brentuximab vedotin plus doxorubicin, vinblastine, and dacarbazine (A?+?AVD) vs doxorubicin, bleomycin, vinblastine, and dacarbazine (ABVD) as frontline therapy for stage III/IV classical Hodgkin lymphoma. This analysis evaluated the cost-effectiveness of A?+?AVD from a US healthcare payer perspective.Methods: The incremental cost-effectiveness ratio (ICER), defined as the incremental costs per quality-adjusted life year (QALY) gained, was estimated using a non-homogenous semi-Markov cohort model with health states defined on progression following frontline treatment, and for those with progression, receipt of autologous stem-cell transplant (ASCT), and progression after ASCT. Patients undergoing ASCT were classified as refractory or relapsed based on timing of progression. Probabilities of progression/death with frontline therapy were based on parametric survival distributions fit to data on modified progression-free survival (mPFS) from ECHELON-1. Duration of frontline treatment and incidence of adverse events were from ECHELON-1. Utility values for patients in the frontline mPFS state were based on EQ-5D data from ECHELON-1. Other inputs were from published sources. A lifetime time horizon was used. Costs and QALYs were discounted at 3%. Analyses were conducted alternately using data on mPFS for the overall and North American populations of ECHELON-1.Results: The ICER for A?+?AVD vs ABVD was $172,074/QALY gained in the analysis using data on mPFS for the overall population and $69,442/QALY gained in the analysis using data on mPFS for the North American population of ECHELON-1. The ICER is sensitive to estimated costs of ASCT and frontline failure.Conclusion: The ICER for A?+?AVD vs ABVD based on ECHELON-1 is within the range of threshold values for cost-effectiveness in the US. A?+?AVD is, therefore, likely to be a cost-effective frontline therapy for patients with stage III/IV classical Hodgkin lymphoma from a US healthcare payer perspective.Trial registration: ClinicalTrials.gov identifier: NCT01712490. 相似文献
96.
Atlantic Economic Journal - The falling share of labor in national income is a global concern. This study examined the impact of changes in market concentration ratios in the insurance industry on... 相似文献
97.
Piyush Sharma 《Journal of the Academy of Marketing Science》2010,38(6):787-806
Cross-cultural studies using Hofstede’s national scores to operationalize his five cultural factors at an individual level
suffer from ecological fallacy, and those using self-report scales treat cultural factors as unidimensional constructs and
provide little or no evidence of the construct validity and measurement equivalence of these scales. This paper reconceptualizes
Hofstede’s five cultural factors as ten personal cultural orientations and develops a new 40-item scale to measure them. It
also establishes the validity, reliability, and cross-cultural measurement equivalence of the new scale, and discusses its
advantages over other scales. 相似文献
98.
Mohita Gangwar Sharma Samir K. Srivastava 《International Journal of Logistics Research and Applications》2016,19(6):509-519
Due to the rampant increase in disasters globally, resilience in supply chain and logistics is receiving greater research attention in various parts of the world. This paper considers the role and contribution of social welfare supply chains in providing resilience. This is a causal phenomenon which has been studied through an exploratory research by building a framework from extant literature, a case study on an Indian non-governmental organization and tested through a social network analysis. We show how in the wake of a disaster, these social welfare supply chains become enablers. The paper provides an inkling into how to improve community resilience in times of disaster. Further, we show how these supply chains use social cohesion embedded in the structure to provide efficiency, diversity and adaptability, thereby bringing resilience into the supply system. Another contribution of this study is the use of visualisation and analysis of social media representation tools for social network analysis in operations. 相似文献
99.
The antecedents and consequences of customer-centric marketing 总被引:5,自引:0,他引:5
Jagdish N. Sheth Rajendra S. Sisodia Arun Sharma 《Journal of the Academy of Marketing Science》2000,28(1):55-66
As we enter the twenty-first century, the marketing function remains concerned with serving customers and consumers effectively.
The authors propose that just as the marketing function gradually shifted from mass marketing to segmented marketing in the
twentieth century, it will increasingly move toward customer-centric marketing in the next century. In the practice of customer-centric
marketing, the marketing function seeks to fulfill the needs and wants of each individual customer. The antecedents of customer-centric
marketing are the increasing pressure on firms to improve marketing productivity, increasing market diversity in household
and business markets, and technology applicability. On the basis of the shift toward customer-centric marketing, the authors
expect increased importance of marketing as a “supply management” function, customer outsourcing, cocreation marketing, fixedcost
marketing, and customer-centric organizations. This article highlights the implications of customer-centric marketing as well
as the boundary conditions that will affect its adoption.
Jagdish N. Sheth is the Kellstadt Professor of Marketing in the Gouizeta Business School at Emory University. He has published 26 books and
more than 200 articles in marketing and other business disciplines. His book,The Theory of Buyer Behavior (with John A. Howard), is a classic in the field of consumer behavior and is one of the most cited works in marketing. His
other books includeMarketing Theory: Evolution and Evaluation (with David Gardner and Dennis Garrett) andConsumption Values and Market Choices: Theory and Applications (with Bruce Newman and Barbara Gross).
Rajendra S. Sisodia is Trustee Professor of Marketing at Bentley College. Previously, he was an associate professor of marketing and director
of executive programs at George Mason University and an assistant professor of marketing at Boston University. He has a Ph.D.
in marketing from Columbia University. He has published more than 40 articles in journals such asHarvard Business Review, Journal of Business Strategy, Marketing Letters, andMarketing Management. He has also authored about two dozen cases, primarily on strategic and marketing issues in the telecommunications industry,
as well as a number of telecommunications industry and company analyses.
Arun Sharma is an associate professor of marketing at the University of Miami. He has published more than 30 articles in marketing and
his interests are in the area of market and marketing evolution. 相似文献
100.
This study proposes and tests an alternative to the extant earnings management explanation for zero and small positive earnings surprises (i.e., analyst forecast errors). We argue that analysts’ ability to strategically induce slight pessimism in earnings forecasts varies with the precision of their information. Accordingly, we predict that the probability that a firm reports a small positive instead of a small negative earnings surprise is negatively related to earnings forecast uncertainty, and we present evidence consistent with this prediction. Our findings have important implications for the earnings management interpretation of the asymmetry around zero in the frequency distribution of earnings surprises. We demonstrate how empirically controlling for earnings forecast uncertainty can materially change inferences in studies that employ the incidence of zero and small positive earnings surprises to categorize firms as suspected of managing earnings. 相似文献