Willingness to act and environmentally conscious consumer behaviour: can prosocial status perceptions help overcome the gap?

Green marketing has not shown expected results in recent years in terms of real changes in behaviours, products and market structures as had been anticipated. Consumer behaviour plays an important role in making these changes happen, and drivers of environmentally conscious consumer behaviour still need to be examined. Concepts of ‘concern’, ‘information about environmental impact’ and ‘willingness to act’ are seen as the key predictors of environmentally conscious consumer behaviours. Although green marketing has been able to address genuinely concerned consumers, additional insights are needed regarding how to appeal to more mainstream consumers. Thus, this paper proposes an extended model of environmentally conscious consumer behaviour in which the gap between willingness to act and actual environmentally friendly consumption is addressed by the moderating role of ‘prosocial status’ perceptions. In the model, ‘concern’ is positively related to ‘willingness’ and both ‘willingness’ and ‘information’ are positively related to ‘behaviour’, while ‘prosocial status’ perceptions moderate ‘behaviour’. The model was verified using a quota sample of 319 general population respondents from a Central European country. According to data, ‘prosocial status’ perceptions increase the positive association between ‘willingness’ and ‘behaviour’ and could be incorporated into green products and advertising to signal personality traits like kindness and intelligence. One possible implication for marketers is that women have a higher average representation in groups of people with high prosocial status perceptions.     

Grocery Store Attributes in Recovering Economies: An Empirical Investigation of Their Importance,Using Three-Component Contour Plotting

The authors share results of a study conducted to measure the attributes of grocery stores that are the most important for consumers in a market recovering from war and transitioning to a market economy. Applying a trilinear coordinate plot, the authors develop a model that consists of those attributes. The findings led to conclusions that services and location, rather than the historically favored attribute of price, increasingly are key factors affecting store choice. Managerial implications are discussed and future research directions are suggested.     

Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program

The focus of this study is the determinants of customer loyalty among members of retail loyalty programs. With data collected from a DIY loyalty program in a Central European country (a preliminary sample of 116 club members and a representative sample of 416 members), the study empirically tests the nature of the effect of the quality of personal interactions and perceptions of the quality of the loyalty program on customer loyalty through the mediating variable of customer satisfaction. Although the findings suggest that the quality of personal interactions bears no direct influence on members’ loyalty, it has a stronger influence on members’ satisfaction than the perceived quality of the loyalty program does. Influence on members’ loyalty is stronger from the mediating variable of customer satisfaction than from perceived quality of the loyalty program. This finding confirms the role of customer satisfaction as an important determinant of customer loyalty in the DIY setting. Offering a diagnostic tool in terms of selected direct and indirect determinants influencing customers’ loyalty, the paper also contributes to comprehension of loyalty programs’ effectiveness and members’ responses to the quality of loyalty programs, which contribution provides important implications for management and development of retail loyalty programs.     

Are migrants in/from emerging economies more entrepreneurial than natives?

International Entrepreneurship and Management Journal - The academic debate in migrant entrepreneurship has mainly focused on movements from emerging economies into developed economies. Anecdotal...     

A hotel sustainability business model: evidence from Slovenia

This research explores and develops a hotel sustainability business model (HSBM) to study the sustainability orientation of the Slovenian hotel industry. Based on a comparative analysis of the existing sustainability and triple bottom line models, the usual content of a three-line HSBM (economic, environmental and sociocultural) was extended to include customer satisfaction, environmental education and power to implement changes. Financial, marketing and tourism sustainability experts investigated best practices in sustainability measurements and gathered appropriate sustainability indicators; expert opinion and the Delphi method refined and reduced an initial 79 indicators to 36 operational indicators, able to fulfil the HSBM's sub-categories within the extended triple bottom line. The HSBM's concept was used to study the sustainability of Slovenian hotel firms to reveal how important these indicators are for hotel managers and do they monitor them. Results indicated strong importance and measurement of economic and marketing indicators, such as profitability and customer satisfaction. Following the socialist tradition, companies recognise the importance of human resources, but the importance of environmental education and awareness building, biodiversity, and the establishment of partnerships with stakeholders to implement sustainable tourism development are neglected. Economic performance was, for example, monitored by 66% of respondents, environmental performance by 28% and social performance by 42%.     

Bertrand’s paradox: is there anything else?

In this paper we give some other solutions of the well-known Bertrand??s paradox. The random choice of a chord is done by choosing two independent points under some uniform distributions. We obtained results that differ from the classic ones.     

Culture-orientated product design

There is little in-depth research that can assist designers to use culture as a catalyst for designing innovative products within Botswana’s context. The concept of culture and design are intertwined, thus modifications stemming from cultural evolution both reflect and determine developments in design. The paper discusses an experimental design approach conducted at the University of Botswana and participants challenge was to transform and encode socio-cultural factors into product design features. The paper concludes by discussing a model which has shown one way concerning how to consciously specify, analyse and integrate socio-cultural factors in the design process.     

A methodology for cluster analysis of citation histories

Citations to all the papers (558) published from 1955 to 1964 by a multidisciplinary (natural sciences) research institute within a ‘scientific periphery’ were collected for the 11-year period after a 10-year lapse since the publication years. All the papers were grouped into 31 research topics, three of which had no such late citations at all. For the remaining 28 groups of papers three indicators were defined: ALPHA, the ratio of the number of papers with citations, to the number of all papers of the particular research topic, indicating thus an overall CITATION EFFICACY; BETA, the ratio of the sum of all citations, to the number of the cited papers, indicating CITATION INTENSITY, and GAMMA, expressing the CITATION LONGEVITY for a given research topic as the incidence (number) of cited papers (irrespective of the number of citations) within the 11-year citing period. In addition, three normalized transformations of the indicator BETA were checked. Two-dimensional (without ALPHA) and three dimensional (with ALPHA, GAMMA, and one of the BETA variants) graphical representations together with a pairwise correlation analysis served as preliminary guidance in the latter statistical analyses by (a) Ward's Hierarchical Cluster Analysis and (b) Polar Taxons Analysis. Both of them resulted in good agreement. Thus, the 28 research topics were found to belong to three clusters. Their composition varied slightly for the original BETA and its three normalized values. It was concluded that ALPHA is not a redundant but quite useful indicator, and that one of the normalized BETA-variants appears most suitable for this kind of studies. In the three-dimensional graphs the clusters may be related to scientific merit as judged in a composite way by all the three indicators. This is done with regard to the diagonal joining the indicators' maximal with their minimal values. The citation LONGEVITY (GAMMA) appears to be most important. Cluster stability tests showed fluctuations of few research topics, which was related to their specific features within the given research setting. It emerges on the whole that the research merit of this (peripheral) scientific production is determined neither by the journals status the papers were published in, nor by the authors' institutional status. Rather, it is the very scientific quality of individual papers within a given research topic that is decisive for the citation ‘survival’.