Strategic management in Latin America

This paper presents conclusions about the kind of strategic management research being done in and about Latin America. The conclusions are based on a selection of papers presented during the conference. The fifteen works that this volume includes were selected from 63 conference presentations through a rigorous double blind review process. The 63 conference presentations were selected from among more that 100 initial proposals.     

Marksist Management: Sophisticated Human Relations in a High Street Retail Store

Large non-union firms such as IBM, Hewlett-Packard and Marks & Spencer are frequently cited as ‘role models’ for ‘soft HRM’. The key elements of sophisticated human relations practised by these firms are well-known, but there is little evidence of employees’ perceptions or experience of this particular management style. Data from a high street retail store which follows the Marksist version of sophisticated human relations reveals a significant gap between aspirations (rhetoric) and outcomes (reality).     

Ethics and Marketing on this Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns

The astonishing growth of the Internet coupled with its unique capabilities has captured the attention of the marketing community. Although many businesses are acknowledging the importance of a Web site, to date, little attention has been given to the business community'sperceptions of the ethicality of this new medium. A national sample of marketing executives was surveyed regarding their perceptions of: (1) regulation of the Internet, (2) the potential ethical issues via Internet marketing facing their industry, and (3) the role of ethics and Internet marketing in their organization. Results and recommendations for incorporating Internet ethical guidelines into organizations are discussed.     

Advances in specification testing

Testing the specification of econometric models has come a long way from the t tests and F tests of the classical normal linear model. In this paper, we trace the broad outlines of the development of specification testing, along the way discussing the role of structural versus purely statistical models. Inferential procedures have had to advance in tandem with techniques of estimation, and so we discuss the generalized method of moments, non parametric inference, empirical likelihood and estimating functions. Mention is made of some recent literature, in particular, of weak instruments, non parametric identification and the bootstrap.     

Thirty Years of Managerial Change at the BBC

The recent attempts of the BBC to become more accountable and cost-efficient are examined in the context of the McKinsey reforms of 1968 to 1972. They, too, set out to achieve improved resource management, 25 years before the similar initiative known as 'Producer Choice'. The BBC has entered the digital age and is poised to launch even more new services around the world. Few doubt that this would have been possible without Producer Choice, but the change programme did not realize its full intentions and the BBC still has organizational difficulties when trying to meet the strategic challenges it has set itself. It needs to do this if it is going to survive the current shift to new forms of delivery mechanisms in the 21st century.     

The role of brand personality in charitable giving: An assessment and validation

Marketing concepts such as corporate identity, image, and branding are important strategies for nonprofit organizations. In particular, brand personality has been advocated by practitioners but has not been empirically investigated in the nonprofit context. According to social exchange theory and trust, the authors argue that nonprofit stakeholders perceive nonprofit organizations at an abstract level because of the organizations’ intangibility and social ideals. This study develops and refines a parsimonious measure of brand personality specifically for the nonprofit context. The authors conduct a series of six multimethod studies of nonprofit stakeholders to validate the role of brand personality in nonprofit organizations. The results yield four dimensions of brand personality for nonprofits: integrity, nurturance, sophistication, and ruggedness. Thus, current and potential donors ascribe personality traits to nonprofit organizations and differentiate between nonprofits on the basis of the organizations’ personality. Finally, nonprofit brand personality may influence potential donors’ likelihood to contribute. Beverly T. Venable (venable_beverly@colstate.edu; Ph.D., University of Mississippi) is an assistant professor of marketing at Columbus State University. Her research interests are in nonprofit marketing, branding, and ethics. She has published in theJournal of Business Ethics and several national and international proceedings. Gregory M. Rose (rosegm@u.washington.edu; Ph.D., University of Oregon) is an associate professor of marketing at the University of Washington, Tacoma. His research interests include consumer socialization and cross-cultural consumer behavior. He has published articles in theJournal of Consumer Research, theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of Advertising, and theJournal of Consumer Psychology, as well as other journals and proceedings. Victoria D. Bush (vbush@bus.olemiss.edu; Ph.D., University of Memphis) is an associate professor of marketing at the University of Mississippi. Her research interests include cultural diversity in buyer-seller relationships, advertising ethics, and Internet marketing. Her research has been published in theJournal of the Academy of Marketing Science, theJournal of Advertising Research, theJournal of Advertising, theJournal of Public Policy and Marketing, andIndustrial Marketing Management, as well as other journals and proceedings. Faye W. Gilbert (faye.gilbert@gcsu.edu; Ph.D., University of North Texas) is a professor of marketing and dean of the J. Whitney Bunting School of Business at Georgia College and State University. Her research interests are in customer relationship management, health care marketing, and sales management. She has published in theJournal of the Academy of Marketing Science, theJournal of Business Research, theJournal of Retailing, Psychology and Marketing, as well as other journals and proceedings.     

Volatility forecasting: combinations of realized volatility measures and forecasting models

This article examines financial time series volatility forecasting performance. Different from other studies which either focus on combining individual realized measures or combining forecasting models, we consider both. Specifically, we construct nine important individual realized measures and consider combinations including the mean, the median and the geometric means as well as an optimal combination. We also apply a simple AR(1) model, an SV model with contemporaneous dependence, an HAR model and three linear combinations of these models. Using the robust forecasting evaluation measures including RMSE and QLIKE, our empirical evidence from both equity market indices and exchange rates suggests that combinations of both volatility measures and forecasting models improve the forecast performance significantly.     

Exploring the inclusion of beneficiary voices in international development fundraising campaign creation

Charitable fundraising appeals for international development created for potential donors in the Global North are often, if not always, designed without the inclusion of voices and insights from the intended beneficiaries in the Global South. The implications of these appeals, void of beneficiary input, may serve to proliferate poverty porn and racial stereotypes, promote paternalistic and colonial thinking, and strengthen white savior syndrome. This exploratory paper, through a set of interviews and a focus group with fundraising professionals at international development organizations, examines the need for a beneficiary-centered Code of Ethics. A framework, based on the four major findings, is proposed that begins with beneficiary input and considerations offer charities an inclusive method for the design of future fundraising appeals and a way to fulfill their responsibility in how the beneficiary is depicted and the societal understanding of their situation.