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Dr. Wiebke Loosen 《Publizistik》2005,50(3):304-319
The present paper deals with the forms of de-differentiation between print media, TV and online media. These forms are are promoted and supported by cross media strategies. The empirical analysis is based upon an inter- and intra-media comparison of the products of the print edition, the TV magazine and the online edition of the journalistic brands 〉Spiegel〈, 〉Stern〈 and 〉Focus〈. Media products are analysed via content analysis; the conditions and circumstances under which media content is produced are examined via face-to-face interviews. The central question is: How does the (economic) process of de-differentiation affect the composition of the media product and the conditions under which journalistic work takes place. The results indicate a complementary structure of different media types, which all fulfil a (more or less) unique journalistic function. Even if forms of de-differentiation between the media types of print, TV and online are more than ever technically possible and economically intended, there are relatively few — but manifest — indicators of processes of adaptation. Nevertheless, these few indicators are significant on the level of the communicators and tend to be less definitive on the (observable) level of the media output. 相似文献
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Wiebke Eberhardt Elisabeth Brüggen Thomas Post Chantal Hoet 《International Journal of Research in Marketing》2021,38(2):448-471
People spend very little time planning for retirement, which could have negative effects on their financial well-being. To address this troubling lack of engagement, the authors posit that the use of goal framing, a marketing practice that involves making strategic adjustments to wording of marketing communications, in technology-facilitated communication (e.g., email) is effective for stimulating consumers’ behavioral engagement with pension information that is relevant for their long-term financial well-being. Field, online, and laboratory studies consistently show that a prevention-oriented assurance frame in technology-facilitated communication is twice as effective as a promotion-oriented investment frame for increasing participants’ engagement behavior. The findings have important implications for marketers and policy makers who seek to increase consumers’ retirement engagement behavior and financial well-being. 相似文献
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Wiebke Meyer 《Oxford Development Studies》2013,41(4):443-466
The prevalence of subsistence-oriented farming and the scarcity of non-farm employment make migration a common livelihood strategy in rural Kosovo. Consequently, many households rely heavily on remittances. Although migrants themselves often struggle to finance their everyday lives in their host countries, remittances continue to flow. As almost all migrants remit, it is required that the level of remittances be monitored and the factors determining the absolute amount of remittances to the home country be known. There are three overarching determinants: the connection between the migrant and the household of origin, the need for financial support of the household of origin and the financial means of the migrant. This contribution draws on an original, detailed and very recent database collected using an innovative survey design. It provides significant insights into the country- and culture-specific driving forces behind remittances from Germany to Kosovo. 相似文献
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The notion of present value is an integral part of economics. So far, however, its rationale rests upon the well-known neoclassical assumptions of complete information and perfect rationality. The present value derives as the result of a calculation that requires the knowledge of the discount rate and the future returns of the evaluated assets. This paper presents a laboratory experiment that demonstrates that the present value of assets can also be discovered by participants of a production process endowed with incomplete information. The knowledge concerning future returns is not given to any one, but dispersed among the participants who, in addition, have no idea of their position in the production chain. In accordance with Hayek’s theory of the market process as a discovery procedure, the present value is found without any one subject being able to determine it individually. 相似文献