Personal perception and community speculation: A British resort in the 19th century

The paper presents a case history of the origin and early development of what later became a major UK seaside resort. Weston-super-Mare. Early developers were faced with considerable environmental difficulties, and by using a variety of contemporary documentary sources the paper considers how the problems were overcome within the context of both developers' and early visitors' perceptions, and of the regional market for tourism in the early nineteenth century. The reaction of the existing local community to development potential is also considered, and more general conclusions are reached on the nature of resort development in the nineteenth century.     

Comparative assessment of tourist generating markets for New Zealand

Portfolio analysis has become a widely used strategic planning tool in many industries during the past decade. Strategic decisions in the tourism industry include issues such as which markets are most attractive (e.g. have greatest visitor expenditure potential); in which markets are a specific country's “products” most competitive; how promotional budgets should be allocated for greatest effectiveness; and what the promotional message should convey. Industry Attractiveness Analysis—a flexible variety of portfolio analysis—has been applied to the generating countries which supply tourists to New Zealand in an illustrative case study. Both national level and individual company applications are described and illustrated in 3 × 3 matrix form. These diagrams are, in themselves, a good communication mechanism which encourages rational, strategic thinking about managerial decisions and resources allocations. Past, present, and future situations can be portrayed in a graphically useful manner.     

Assessing Benefits from Department of Health and National Health Service Research & Development

Public services in the UK are increasingly expected to account for their outputs and performance. This article describes a retrospective evaluation of the benefits from the R&D funded by a regional office of the NHS Executive. The methods adopted enabled the various elements of the region's R&D portfolio to be examined and provided a basis for the development of a plan for regular monitoring. The proposals for implementation are now also feeding into a debate as to how health services R&D might best be monitored nationally in a way that is compatible with the norms and practices of research in other contexts.     

An Analysis of Materiality and Reasonable Assurance: Professional Mystification and Paternalism in Auditing

Critical analyses of the audit profession have become more common in recent years. Many of these analyses focus on the entire audit profession in developing their criticisms and concerns. In this paper, the scope of analysis is narrowed to examine in depth the auditing profession's use of the concepts of reasonable assurance and materiality in audit performance and audit communications. Reasonable assurance and materiality are the terms that auditors use to describe the scope of their responsibility to the public. Similarly, reasonable assurance and materiality are the key determinants of audit effort. An overview of official guidance, practitioner reports, and academic research reveals that these two key concepts are not well specified nor are they consistently applied in audit practice. These findings are evaluated from two competing perspectives on professions – the traditional, functionalist perspective and the critical theorists' perspective. Evaluation from the latter perspective leads to a conclusion that the profession's use of these key terms to guide practice and communication leaves the profession open to charges of mystification and unjustified paternalism.     

Inside the Crystal Ball of Finance: Understanding Financial Economists' Attitudes to Market and Society

Market economists are thought to wield tremendous power—not only over financial markets but over governments that stray from the ‘market way’. Still, there is mystery about what economists think, and how they form their judgements. This article reports results from a survey of over 50 financial market economists from leading financial institutions in Australia conducted in December 2003 and January 2004. It provides insight into the opinions of economists who impact on markets and policy, especially through media commentary. The article identifies their economic and social views, comparing them with the Australian public. We then examine how professional views of economists differ from their personal views. Differences in professional and private views—especially over the role of government and labour markets—are an opportunity to ponder how judgements are formed and used. We offer tentative answers to the question: do these professionals—highly paid for their opinions—occasionally self‐censor?     

Issues in modelling innovation intense environments: The importance of the historical and cultural context

Since the 1970s the number of developments labelled as innovation intense environments has increased at an exponential rate. Innovation intense environments are defined here as those spaces that are purported to accelerate the rate of innovation and the proliferation of high technology industries. A number of academic fields now study existing innovation intense environments like Silicon Valley, in order to explain how they are constituted and how they can be replicated.

 Over the years a wide variety of model innovation intense environments has been proposed including: science park, technopolis, information city, milieu, industry cluster and regional innovation system. These different models are compared and analysed in terms of their portrayal of appropriate form, core innovation dynamics and policy recommendations. The discussion of models is then placed within the post-war history of the most famous innovation intense environment—Silicon Valley. It is concluded that such models must be well grounded within a specific historic and cultural context in order to function as useful analytic tools.     

From academic research to marketing practice: Exploring the marketing science value chain

We aim to investigate the impact of marketing science articles and tools on the practice of marketing. This impact may be direct (e.g., an academic article may be adapted to solve a practical problem) or indirect (e.g., its contents may be incorporated into practitioners' tools, which then influence marketing decision making). We use the term “marketing science value chain” to describe these diffusion steps, and survey marketing managers, marketing science intermediaries (practicing marketing analysts), and marketing academics to calibrate the value chain.     

Perceptions and Worry about Hazards at Work: Unions, Contract Maintenance, and Job Control in the U.S. Petrochemical Industry

Union statements and journalist accounts have tied workers' fears of accidents to the increasing use of subcontractors at U.S. petrochemical plants. In this case study of workers at a chemical facility in Louisiana, we explore who perceives and worries about chemical exposures and explosions in the work place and why. Perceptions of chemical exposures were highest among union members, contract workers, and those with low job control, whereas perception of explosions was highest among those reporting being rushed or overworked. Contract workers appear to be more worried about hazards in the industry than direct-hire employees.