Microcomputer versus mainframe usage by marketing professionals

The purpose of this research is to measure the extent of usage of microcomputers, compared to mainframe usage, by marketing professionals and to describe how microcomputers are used as an aid in marketing decision-making. A national sample of marketing professionals responded to a questionnaire concerning availability of microcomputers and mainframes, decisions and responsibilities performed with each type of computer, software and hardware used, and selected demographics. The results document considerable diffusion of hardware technology as well as widespread use and satisfaction with available software in the subset responding.     

Controversies as governing processes in technology assessment

The first part of this article shows that in actual practice technology assessment (TA) has clearly moved from its basic conception as a set of objective methodologies developed and used by experts, to a standpoint which increasingly recognizes the need to make room for public participation. This has led to a view of controversies as informal processes of TA. The second part of the article argues for a further step, namely to conceive of TA as a social proces taking place in a space largely defined by controversies. Correlatively, it provides some initial elements for an analytical understanding of controvtersies as the 'limiting factor' of TA.     

Corporate moral responsibility and the moral audit: Challenges for Refuse Relief Inc.

Much debate has occurred as to whether or not moral responsibility should be ascribed to corporate entities. The present study advances the theory that moral responsibility is a self-imposed or attributable aspect of corporate operations which extends beyond the parameters established by law.In this context, the corporation must consciously endeavor to discharge its moral responsibility to avoid, minimize, eliminate and compensate for the potential or actual harm which its operations cause. To achieve this objective, consideration is given to the establishment of a Moral Audit Committee, an internal monitoring mechanism, with a proposed generic structure. The corporate Mission Statement and Code of Ethics play a vital role as well in building an institutional environment which supports this self-appraisal process. With this system in place, the ambit of a Moral Audit is then examined. This study concludes with a case analysis, which partly depicts the Moral Audit process.S. Andrew Ostapski is Assistant Professor of Business Law, University of Miami, School of Business Administration, Coral Gables, Florida. A.B., 1975 Oberlin College; J.D., 1978, Capital University Law School; LL.M. in International Law, 1986, University of Miami School of Law.Camille N. Isaacs is a Foreign Service Officer at the Ministry of Foreign Affairs and Foreign Trade, Kingston, Jamaica. B.A., 1983, University of the West Indies; M.B.A., 1991, University of Miami, School of Business Administration.The name of the corporation and other data have been altered to preserve the anonymity of the firm, but the essential factual basis has not been materially distorted.     

Health risk management: well-being for the employee and the bottom line

For most employers, a small percent of the employee/participant population accounts for a large percent of health care costs. However, the population of this high-cost group changes from year to year. The fundamental problem is keeping employees out of the high-risk/high-cost segment, something plan design changes cannot address but that integrated health risk management (IHRM) can help achieve. This article explains how employers can implement an IHRM program to significantly lower health care costs to a degree unattainable through traditional cost-control strategies, while simultaneously raising workers' productivity and well-being.     

Difference in rural and urban driver-injury severities in highway–rail grade crossing accidents

Based on the Federal Railway Administration (FRA) database, there were 25,945 highway–rail crossing accidents in the United States between 2002 and 2011. With an extensive research, analysis results showed that there were substantial differences between rural and urban areas at highway–rail grade crossings. However, there is no published study specific on driver's injury severity at highway–rail grade crossings classified by area types. Using an ordered probit modelling approach, the study explores the determinants of driver-injury severity at rural highway–rail grade crossings compared with urban highway–rail grade crossings. The analysis found that motor vehicle driver's injury level at rural highway–rail grade crossing is extremely higher than urban area. Compared to collisions at urban area, collisions happened at rural area tend to result in more severe injuries. These crashes were more prevalent if vehicle drivers are driving at a high speed or the oncoming trains are high-speed. Moreover, highway–rail grade crossing accidents were more likely to occur at rural area without pavement and lighting.     

Measuring agents’ reaction to private and public information in games with strategic complementarities

In games with strategic complementarities, public information about the state of the world has a larger impact on equilibrium actions than private information of the same precision, because public signals are more informative about the likely behavior of others. We present an experiment in which agents’ optimal actions are a weighted average of the fundamental state and their expectations of other agents’ actions. We measure the responses to public and private signals. We find that, on average, subjects put a larger weight on the public signal. In line with theoretical predictions, as the relative weight of the coordination component in a player’s utility increases, players put more weight on the public signal when making their choices. However, the weight is smaller than in equilibrium, which indicates that subjects underestimate the information contained in public signals about other players’ beliefs.     

Testing the effectiveness of the French work-sharing reform: a forecasting approach

The macroeconomic impact of the French work-sharing reform of 2000 (a reduction of standard working hours in combination with wage subsidies) is analysed. Using a vector error correction model (VECM) for several labour market variables, as well as inflation and output, out-of-sample forecasts for 2000/2001 are produced. A comparison of these forecasts – which serve as a benchmark simulation without structural shifts – to the realized values (with shifts) suggests significant beneficial employment effects of the policy mix. Other shifts were absent and thus cannot explain the outcome. Output, productivity, hourly labour costs, and inflation are only transitorily affected or not at all.     

The 2007–2008 financial crisis: Is there evidence of disaster myopia?

The disaster myopia hypothesis is a theoretical argument that may explain why crises are recurrent events. Under very optimistic circumstances, investors disregard any relevant information concerning the increasing degree of risk. This risky behavior may contribute to the formation of a bubble that bursts into a crisis. This paper shows that the 2007 financial crisis exhibits disaster myopia in the banking sector. Moreover, it identifies macro and specific determinant variables in banks' risk taking since the beginning of the years 2000.