Forschung und Innovation: Wo steht Deutschland?

Aufwendungen für Forschung und Entwicklung werden im Hinblick auf die internationale Wettbewerbsf?higkeit eines Wirtschafts- und Technologiestandorts als besonders bedeutsam eingesch?tzt. Wie l?sst sich der Zusammenhang zwischen Forschung und wirtschaftlicher Entwicklung empirisch nachweisen? Welchen Rang nimmt Deutschland im internationalen Vergleich der Forschungs- und Innovationsaktivit?ten ein? Welche Handlungsoptionen ergeben sich für die Wirtschaftspolitik?     

Contextual ambidexterity in SMEs: the roles of internal and external rivalry

This article seeks to extend research on small to medium-sized enterprises (SMEs) and ambidexterity by investigating contingency factors that influence the relationship between contextual ambidexterity and SME performance. Acknowledging the importance of internal knowledge flows in leveraging ambidexterity, it offers unique insights into how internal and external rivalry conditions influence performance outcomes related to an ambidextrous posture. Using a sample of Canadian-based SMEs, the study shows that the contextual ambidexterity–performance relationship is suppressed at higher levels of internal rivalry and amplified at higher levels of external rivalry. The findings suggest that developing an ambidextrous posture should not be an end by itself, and they point to the need for SMEs to understand how the features of their internal and external environments affect the performance consequences of such posture.     

How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations

Marketing managers commonly employ complex price plans. Surprisingly, limited and conflicting evidence reports how customers perceive and react to complex prices. This study examines perceptions about price complexity and shows that customers tend to prefer simple prices. Two experimental studies show that perceived price complexity negatively affects customer perceptions of price fairness and influences product choice because customers negatively evaluate the transparency of the firm's pricing practices and infer higher total prices. Customers comparing alternate offerings may therefore prefer simple over complex prices, even when the latter are less expensive. Study results suggest limiting price plan variations positively affects customer inferences about transparency and fairness, and thus customer choice.     

Evolutionary Business Information Systems

This article reflects on existing and emerging future challenges arising in the area of “evolutionary business information systems”, a class of systems that demand an evolutionary software development process and which support secondary design of various conceptual layers. We place both existing contributions and future research opportunities in context by referring to an idealized, preliminary system architecture. Finally, we emphasize our pluralistic perspective on the research object and the resulting need for methodological flexibility in the sense of interdisciplinary configurations of research methods.     

Your Place in Space: Classroom Experiment on Spatial Location Theory

The authors detail an urban economics experiment that is easily run in the classroom. The experiment has a flexible design that allows the instructor to explore how congestion, zoning, public transportation, and taxation levels determine the bid–rent function. Heterogeneous agents in the experiment compete for land use using a simple auction mechanism. Using the data that is collected, a bid–rent function is derived, and the experimental treatment is altered over the course of three sessions to uncover core concepts in urban economics. Moreover, this provides a tangible experience that can be used to help undergraduates relate to urban issues such as the steep rent gradient found around many larger colleges and universities.     

Robust monopoly pricing

We consider a robust version of the classic problem of optimal monopoly pricing with incomplete information. In the robust version, the seller faces model uncertainty and only knows that the true demand distribution is in the neighborhood of a given model distribution. We characterize the pricing policies under two distinct decision criteria with multiple priors: (i) maximin utility and (ii) minimax regret. The equilibrium price under either criterion is lower then in the absence of uncertainty. The concern for robustness leads the seller to concede a larger information rent to all buyers with values below the optimal price without uncertainty.     

Event History Data and Making a History out of Cross-Sectional Data

At the turn of 20th century social scientists have built up a large stock of cross-sectional data-sets to study social change. However, scholars more and more collect event history data containing the exact timing of events. Comparing the (dis)advantages event history data are to be preferred. However, for research on value change the event history approach is inapplicable, since it is not possible to ask the timing of a value change retrospectively. I will illustrate that value change (i.e. cohort differences) can be studied adequately with cross-sectional data, if information about the historical context is added. For this purpose I test Inglehart's value change thesis.Interestingly, there are also topics in which cross-sectional data-sets are unnecessarily being used. Using research on secularization as an example, I show that the event-history approach can be used to answer the question whether the decreasing number of religious people concerns a cohort-effect. However, whatever data-set is being used, to study cohort differences, one should always give a theoretical answer to the key-question: what exactly makes cohorts different     

The relevance of irrelevance in brand communication

Brand managers strive to achieve an outstanding position in the psyche of the user by differentiating the product and service. In order to do so, brands are now often promoted by communications that focus on a trivial attribute difference. The current study tests both how the use of such an irrelevant attribute affects the perceptions of the consumer and how they rate the brand when the irrelevance of the attribute is previously revealed. The results of a controlled experiment (n = 894) show that the use of irrelevant attributes generally has a positive effect on buying behavior and that this effect is obtained even when the actual irrelevance is previously proven to the consumer. Further, the results are consistent across a variety of outcome variables, including attention, perceived uniqueness, price fairness, attitude toward the brand, and intention to buy the brand. © 2010 Wiley Periodicals, Inc.