企业价值评估中研发费用的处理

企业的研发费用(R&D)在会计中是作为期间费用直接计入当期损益的,但企业的研发能力是衡量企业未来盈利能力的重要指标,其性质属于资本性支出。因此,在对企业价值进行评估时,可将研发费用有条件地进行资本化,并同时对企业的经营性收入、净资本性支出、收益增长率发现金流等参数进行相应的调整,这样将会使评估结果更符合实际状况。     

Middlemen: the good,the bad,and the ugly

We examine the role of a middleman as an expert in markets. A seller's effort determines the quality of the good. Buyers observe neither the seller's effort nor the good's quality. A middleman, after observing a signal about the good's quality, decides whether to purchase it and then to sell it. We show that the presence of a middleman may either reduce or exacerbate the seller's moral hazard problem. We also consider a model with multiple middlemen. We find that the seller's effort is minimized if either the middleman's signal is perfect or the number of middlemen is large.     

Does corporate diversification reduce value in high technology firms?

We find that firm value is reduced via industrial diversification and this reduction in value depends upon a firm’s technology intensity. We consider that asymmetric information problems are more severe in technology intensive industries and find that high tech industry firms present distinctly larger value reduction when compared to low tech industry firms. The negative valuation effect is greater for firms that have a relatively larger amount of intangible assets and greater R&D capital. We determine that our findings are robust to different estimation methods and alternative excess value measures.     

Incumbency advantage and its value

Markets with network effects are typically concentrated. The aim of this paper is to discuss some recent work on “incumbency advantage.” That is, the fact that firms already installed generate higher profits than entrants even if the latter offer identical or even better terms (in terms of price and quality) to consumers. In particular, we review recently known sources of the advantage and potential mitigating factors and point to a number of open issues.     

Promoting Tourism,Projecting Power: The Role of Television Commercials

This paper analyzes television commercials (TVCs) launched by Korea Tourism Organization (KTO) from 1999 to 2012. By repeating shots of traditional and Korean popular (k-pop) culture, high-tech machinery, and sportsmanship, it is fair to say that Korean tourism TVCs both reflected and fueled the fad a target audience has for Korea. Hence the commercials not only promoted tourism, they were also projecting national power in general and cultural power in particular. It is surmised that through power projection the TVCs intend to create a country halo effect so that the country’s products and services may enjoy an aspired added value.     

UGC的表现形式对网络营销效果的影响研究——以微博为例

随着Web2.0的兴起,用户创作内容（UGC）的概念应运而生,迅速发展并逐渐成为供应商组织生产、商家营销宣传以及消费者购买产品的利器.本论文梳理了UGC相关研究的分类和趋势,并选择微博作为平台,采用情景实验法,探究UGC的表现形式（文本、图片、音视频）对网络营销效果的影响,在此基础上为企业进行更大范围的社会化媒体营销（如博客、SNS社区等）提供策略性建议与营销思路,有效提升UGC互动的效用,在理论和实际应用上都有着显著意义.     

农村减贫效率及其空间差异研究——基于DEA-ESDA模型的分析

[目的]通过对2011~2015年间全国以及各区域层面的农村减贫效率进行测度,探讨其空间差异及变化特征。[方法]文章采用投入导向的DEA-BCC模型测算农村减贫效率值,并借助探索性数据分析法(ESDA)对农村减贫效率的空间差异和变化展开分析。[结果](1)我国农村减贫综合技术效率相对较低,未能充分挖掘现有资源投入的潜力,纯技术效率整体偏小是造成综合技术效率较低的重要原因;(2)省际农村减贫效率在2011~2015年整体呈现出先减后增的趋势,并表现出西高东低的阶梯形空间布局;(3)农村减贫的综合技术效率存在正自相关性,高高聚集的区域主要集中在西部地区,低低聚集区域呈现由东北向京津都市区移转的趋势;(4)减贫综合技术效率的热点区域主要集中在西北与西南两大区域,且具有较强的稳定性;冷点区域主要分布在江西、安徽及东部沿海地区,较为稳定的冷点区域主要集中在东北及环渤海地区。[结论]我国农村减贫效率存在显著的空间异质性的特征,需要精准地识别出局部性致贫因素,因地制宜地制定出具有区域联动特点的空间扶贫开发策略。     

Power Relations and Social Mix in Metropolitan Neighbourhoods in North America and Europe: Moving Beyond Gentrification?

Research on spatial segregation has suggested that social mix may be a temporary phase in class displacement, where relations between different groups are at best divided or ‘tectonic’, for instance in England. Political and policy discourses, by contrast, tend to uncritically valorize social mix as a means to breaking up concentrations of poverty and providing neighbourhoods with a middle‐class voice. In the literature, little attention has been paid to power dynamics in socially mixed neighbourhoods and the implications this may have for understanding theory and policy. The five articles that make up this symposium address the ways in which social and ethnic groups interact in major cities in Europe and North America and, as the title suggests, this involves taking into account power relations, domination and negotiation between the different groups. There is a need to connect the experience of the deployment of power within neighbourhoods (and between them) with the discussions of power mechanisms at work in wider urban processes.     

高大平房仓储粮减损增效探索

高大平房仓储粮第一年秋、冬低温季节利用小功率风机进行下行式机械通风降低基础粮温;储存稳定期在确保储存安全的前提下,进入第2年、第3年秋冬季节则采用自然通风;气温上升季节对仓房实施隔热密闭、仓顶喷淋等一系列控温措施,在低能耗的情况下,可有效控制粮温,且大大减少了因通风产生水分散失而造成的储粮损耗.经过3年的储藏,损耗率低至1.42‰,且稻谷品质达到要求,降低储粮保管费用.     

Inflation and the Exchange Rate: The Role of Aggregate Demand Elasticity

This paper examines the effect of aggregate demand elasticity on the exchange rate when inflation occurs. We discover that both the source of the inflation, whether demand-pull or cost-push, and the elasticity of aggregate demand with respect to the price level, are of consequence for the exchange rate. We obtain two primary conclusions. First, the effect on the exchange rate of cost push inflation is ambiguous and is partially determined by the price level elasticity of aggregate demand. In particular, and assuming that the two examined countries have equivalent aggregate supply elasticities, we conclude that the nation with the less elastic aggregate demand function will see its currency appreciate relative to the other. Second, demand-pull inflation results in an unambiguous increase in the exchange rate but the size of that increase is partially a function of aggregate demand elasticity. Assuming again that two countries have equivalent aggregate supply elasticities, that country with the more elastic aggregate demand will experience currency appreciation.