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11.
What induces online loyalty? Online versus offline brand images 总被引:1,自引:0,他引:1
This study investigates the effect of the interplay between a multi-channel retailer's offline and online brand images on consumers' online perceived risk and online loyalty within the framework of a theory of cognitive dissonance. A sample of 671 female college students participated in an experiment using a 2 (prior offline brand image) × 2 (online performance) between-subjects design. Results reveal that offline brand image exerts significant effects on online brand image - which, in turn, significantly explains online perceived risk - and online customer loyalty. However, online perceived risk has no significant effect on online customer loyalty after controlling for the effects of online and offline brand images. These results provide implications for the direct and indirect halo effects of offline brand image and the direct effect of online performance that may influence consumers' perceptions, expectations, and loyalty regarding multi-channel retailers. 相似文献
12.
Ik-Whan Kwon Bradley Scott Scott R. Safranski Muen Bae 《American journal of economics and sociology》1998,57(3):369-372
A bstract . In Professor Tomislav V. Kovandzic's "Comment on the Recent Work of Kwon, Scott, Safranski, and Bae: No, Your Evidence Doesn't Prove What You Think it Does!," he makes several blanket and ill-informed statements about our article appearing in the January 1997 issue of The American Journal of Economics and Sociology (pp. 41–50). We conclude that his comments have failed to generate any new revelations about our research and we stand by the published results. 相似文献
13.
Ohjin Kwon Anthony J. Dukes S. Siddarth Jorge M. Silva‐Risso 《The Journal of industrial economics》2015,63(4):736-762
This research theorizes that sellers of durable goods can utilize inferences about the buyer's willingness to pay based not only on her decision to trade in the old good but also on its characteristics. We find empirical support for this theory using transaction data for new car purchases. The results support the notion that dealers infer a higher willingness to pay and charge higher prices to consumers who trade in a used vehicle than to those who do not. We also find that dealers charge even higher prices to those consumers who trade in used cars that are similar to the new one. 相似文献
14.
Two experiments were conducted to evaluate the effectiveness of two online persuasion claims: limited product availability (e.g., only 3 items left) and product popularity (e.g., 94% of consumers bought this product after viewing this site). The popularity claim appeared to enhance quality perception, particularly among highly risk-averse consumers, and purchase intention. We attribute these findings to the quality signaling effect and the bandwagon effect of the claim. On the other hand, the limited availability claim exerted no influence: low message credibility and the lack of psychological reactance are deemed to be possible reasons for the insignificant effect of the claim. 相似文献
15.
16.
Ik-Whan G. Kwon Bradley Scott Scott R. Safranski Muen Bae 《American journal of economics and sociology》1997,56(1):41-50
Abstract The purpose of this study is to statistically and empirically evaluate the effectiveness of the gun control laws that have been adopted by states and municipalities. States are divided into two groups: states with no restrictions as to gun use and states with restrictions (e.g., waiting periods, license, etc.). Multiple linear regression models are used to evaluate the relationship between the number of gun related deaths in 1990 and sets of determinants which include state laws and regulations governing the use of firearms. The study results indicate that gun control laws have a very mild effect on the number of gun related deaths while socioeconomic variables such as a state's poverty level, unemployment rate and alcohol consumption, have significant impact on firearm related deaths. These findings suggest that any reduction in resources spent on social programs tied to the Crime Bill may be counter-productive. 相似文献
17.
Jene K. Kwon 《Review of World Economics》1974,110(4):680-689
Zusammenfassung Empirische Tests zur Definition des Geldes. -Das Hauptziel dieser Arbeit ist es, den Erkl?rungswert verschiedener Definitionen
der Geldmenge für die Entwicklung des Bruttosozialprodukts der Vereinigten Staaten zu sch?tzen und zu vergleichen. Dabei werden
eine Vielzahl unterschiedlicher liquider Verm?gensbest?nde und Kreditarten, die für die alternativen Geldmengendefinitionen
konstitutiv sind, in die Untersuchung einbezogen. Die Analyse umfaβt das ?Liquidit?tskonzept? des Radcliffe Reports ebenso
wie das traditionelle Konzept des Federal Reserve Board.
Résumé Quelque évidence empirique de la définition de la monnaie.-Le principal but de cet article est d’estimer et de comparer les pouvoirs d’explication relatifs des divers agrégats de monnaie par rapport au PNB nominal des EtatsUnis. Les tests comprennent une gamme étendue de disponibilités et de crédits qui reflète des diverses vues alternatives au sujet de la définition de la monnaie, à l’inclusion du concept de la ?liquidité? associé avec le Radcliffe Report et de la vue traditionnelle de la Federal Reserve Board.
Resumen Alguna evidencia empirica sobre la definición del dinero-El objetivo principal de este articulo es la estimación y comparación de la potencia explicativa de varios conceptos de dinero con respecto al P. N. B. nominal de los EE. UU. En los tests se ha incluido un gran número de activos líquidos y créditos que reflejan los diversos conceptos sobre la definición del dinero, entre ellos tambien el concepto de liquidez generalmente asociado con el Informe Radcliffe asi como el concepto tradicional del Sistema Federal de Reserva.相似文献
18.
Econometric models of the provincial rapeseed acreage are developed for Alberta, Saskatchewan, and Manitoba, acknowledging that acreage responses differ among the three producing provinces. The OLS and the seemingly unrelated regression methods are used for estimation. The effects of explanatory variables are substantially different in their magnitudes among the provinces, and yet the three models as a whole are consistent with an aggregate model for the prairie region. Price elasticities of the rapeseed acreage obtained from the models show that the acreage is quite elastic with respect to both its own price and wheat price. Finally, the models are employed in estimating the effects on the rapeseed acreage of the railway branchline abandonment recommended by the Hall Commission. This shows that individual provinces would have somewhat different impacts from the Recommendation. Le rapport expose des modèles économétriques de la production de colza en Alberta, en Saskatchewan et au Manitoba, tout en tenant compte que les variations dans la superficie cultivée diffèrent dans les trois provinces productrices. Pour leur estimation, les auteurs ont eu recours à la méthode des moindres carrés et à la méthode d'estimation simultanée. L'importance des effets des variables explicatives diffère sensiblement d'une province à l'autre; néanmoins, dans leur ensemble, les trois modèles cadrent avec un modèle global pour les Prairies. D'après les coefficients d'élasticité-prix obtenus à partir des modèles, la superficie cultivée de colza est à la fois élastique au prix du colza et à celui du blé. Les modèles servent enfin à estimer l'incidence sur la superficie cultivée de colza, de l'abandon d'embranchements ferroviaires recommandé par la Commission Hall. II en ressort pour chacune des provinces des implications quelque peu diffèrentes de celles de la recommendation de la dite Commission. 相似文献
19.
Jong-Wook Kwon 《Asia Pacific Journal of Management》2012,29(1):79-102
This paper empirically compares regional differences in the work-related values of Chinese employees, using Hofstede’s cultural
dimensions. In terms of individualism, uncertainty avoidance, and long-term orientation, statistically significant differences
were found across regions. Shenzhen scored higher on individualism and uncertainty avoidance than did Taiyuan. By contrast,
Taiyuan scored higher than Shenzhen on long-term orientation. This regional difference with regard to individualism should
not be surprising in light of China’s recent rapid economic development, as economic development is generally positively correlated
with individualism. Economic development in shifting from an agricultural to an industrial economy is positively correlated
with uncertainty avoidance. These results, as well as the fact that Shenzhen is now becoming China’s most successful economic
area as the country experiences a degree of economic liberalization, in part explain Shenzhen’s higher uncertainty avoidance
score. In a similar vein, Taiyuan was shown to exhibit a stronger long-term orientation than Shenzhen. 相似文献
20.
Michael L. Ettredge Soo Young Kwon David B. Smith Mary S. Stone 《Review of Accounting Studies》2006,11(1):91-117
Our study assesses whether SFAS No. 131 improved disclosure about the diversity of multiple segment firms’ operations. We
find a post-SFAS No. 131 increase in cross-segment variability of segment profits, an increase in the association between
reported and inherent cross-segment variability, and an increase in association between reported variability and capital market
incentives to disclose. We interpret the results as evidence that SFAS No. 131 increased the transparency of segment profitability
disclosures, and as indicating SFAS No. 131 allowed firms depending more on external financing to disclose more about differences
in segment profitability.
相似文献
Michael L. EttredgeEmail: |