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51.
This study investigates the drivers of customer retention in a liberalizing market. The authors address key retention issues that allow them to contribute to existing retention research in several critical ways. They (1) examine the effects of pricing and mass advertising, (2) account for (new entrants) competitors' actions, (3) investigate the dynamic impact of marketing tactics, and (4) study the proposed relationships in a market recently opened to competition. Using longitudinal data for a sample of 650 mobile phone consumers and a split-population hazard model that accounts for the notion that some customers are never at risk of defection, the authors show that both the focal firm's (incumbent) and the competitors' price and mass advertising exert a significant influence on the probability of terminating an existing incumbent relationship. They find that the relationships between marketing variables and retention are not static but vary over time. Price is generally less effective in the early stages of market liberalization, which suggests that customers become more price sensitive in later stages. Finally, the study findings can have important strategic implications on designing customer management and marketing resource allocation strategies, as well as on providing a competitive regulatory framework in liberalizing markets. 相似文献
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Javier Estrada 《European Journal of Finance》2013,19(4):239-254
Beta as a measure of risk has been under fire for many years. Although practitioners still widely use the CAPM to estimate the cost of equity of companies, they are aware of its problems and are looking for alternatives. A possible alternative is to estimate the cost of equity based on the semideviation, a well-known and intuitively plausible measure of downside risk. Complementing evidence reported elsewhere about the ability of the semideviation to explain the cross-section of returns in emerging markets and that of industries in emerging markets, this article reports results showing that the semideviation also explains the cross-section of Internet stock returns. 相似文献
54.
Tradable water saving certificates to improve urban water use efficiency: an ex‐ante evaluation in a French case study 下载免费PDF全文
Jean‐Daniel Rinaudo Javier Calatrava Marine Vernier De Byans 《The Australian journal of agricultural and resource economics》2016,60(3):422-441
This paper proposes a system of tradable Water Saving Certificates to improve the efficiency of water allocation between Drinking Water Utilities at river basin level. A market institutional set‐up, inspired from recent policy developments in the energy sector, is proposed. An original analytical price‐endogenous model is developed to simulate trade intensity, equilibrium price and efficiency gains in this urban water market. The economic model is implemented in a French case study using mathematical programming. It is used for conducting an ex‐ante evaluation of trade possibilities and efficiency gains, considering different spatial restrictions aimed at controlling environmental externalities. Our modelling exercise provides evidence of the benefits of the proposed Water Saving Certificate scheme. 相似文献
55.
Spot water markets and risk in water supply 总被引:1,自引:0,他引:1
Water availability patterns in semiarid regions are typically extremely variable. Even in basins with a highly developed infrastructure, users are subject to unreliable water supplies, incurring substantial economic losses during periods of scarcity. More flexible instruments, such as voluntary exchanges of water among users, can help users to reduce risk exposure. This article looks at the effects of spot water markets on the economic risk caused by water availability variations. Our theoretical and empirical risk analyses are based on the random profits of water users. Profit probability density functions are formally and graphically characterized for both water sellers and buyers under several possible market outcomes. We conclude from this analysis that, where water supply is stochastic, water markets unambiguously reduce both parties' risk exposure. The empirical study is conducted on an irrigation district in the Guadalquivir Valley (Southern Spain), where there is a high probability of periods of extreme water scarcity. Water demand functions for the district representative irrigators and a spatial equilibrium model are used to simulate market exchanges and equilibrium. This programming model is combined with statistical simulation techniques. We show that the profit probability distribution of a representative irrigator is modified if water exchanges are authorized, leading to risk reductions. Results also indicate that if the market were extended to several districts and users that are subject to varying hydrological risk exposure, extremely low‐profit events would be less likely to occur. In sum, we show that exchanging water in annual spot markets can reduce farmers' economic vulnerability caused by water supply variability across irrigation seasons. These results support the water policy reform carried out in Spain in 1999 to allow for voluntary water exchanges among right holders. 相似文献
56.
Francisco Muñoz Leiva Francisco Javier Montoro Ríos Teodoro Luque Martínez 《Quality and Quantity》2006,40(4):519-537
In the process of coding open-ended questions, the evaluation of interjudge reliability is a critical issue. In this paper,
using real data, the behavior of three coefficients of reliability among coders, Cohen’s K, Krippendorff’s α and Perreault and Leigh’s I
r
are patterned, in terms of the number of judges involved and the categories of answer defined. The outcome underlines the
importance of both variables in the valuations of interjudge reliability, as well as the higher adequacy of Perreault and
Leigh’s I
r
and Krippendorff’s α for marketing and opinion research. 相似文献
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The paper examines a Lagrange Multiplier type test for the constancy of the parameter in general models with dependent data without imposing any artificial choice of the possible location of the break. In order to prove the asymptotic behaviour of the test, we extend a strong approximation result for partial sums of a sequence of random variables. We also present a Monte-Carlo experiment to examine the finite sample performance of the test and how it compares with tests which assume some knowledge of the possible location of the break. 相似文献
59.
The objectives of this paper are two-fold. First, to elaborate a theoretical model that shows the characteristics of an entrepreneur of quality and the factors that influence them. Second, to apply the model to entrepreneurs in the province of Seville, one of the least developed areas in the European Union. The purpose is to show the importance of entrepreneurship for business success and, more importantly, in economic development. In summary, the model shows that entrepreneurs of quality possess an intrinsic motivation and, as consequence of this, they adopt some energizer behaviours, such as the capacity for innovation, ambition and co-operation with others. The model also takes into account factors that influence these characteristics, including the personal context of the entrepreneur, such as experience, education and family, and the global context, such as productive opportunities, socio-cultural factors and political-institutional factors. In the analysis of the entrepreneurs of Seville, the paper mainly focuses on the motivation and the energizer behaviours and their interdependence. The empirical findings indicate that the model is valid. 相似文献
60.
Public procurement is increasingly viewed as having important potential to drive innovation. Despite this interest, numerous barriers prevent the public sector from acting as an intelligent and informed customer. This paper seeks to understand how barriers related to processes, competences, procedures and relationships in public procurement influence suppliers? ability to innovate and to reap the benefits of innovation. We address this by exploiting a dedicated survey of public sector suppliers in the UK, using a probit model to investigate the influence of structural, market and innovation determinants on suppliers? perception of these barriers. 相似文献