Psychographic profiles of media usage segments

Although the specific guidelines suggested by this study are interesting, perhaps the most significant conclusion that can be drawn from this research is that audiences of the various media do exhibit distinct psychographic characteristics. While the psychographic profiles of media audiences presented here are insufficient for completely guiding advertisers in the complex tasks of developing and coordinating creative and media strategies, these results may be useful in future research dealing with psychographic dimensions of media audiences. Hopefully, this will reduce the exploratory work needed in subsequent research which will ultimately provide advertising managers with a more complete characterization of audiences for the various media. The authors wish to thank W.R. Hamilton and Staff and the James B. Somerall Fund of The University of Alabama for supporting this research.     

Revenue and expenditure variance analyses for local governments

Managerial accounting techniques do not appear to be widely applied to local governmental units by accounting educators. This article explains how variance analysis procedures used in the private sector can be modified for analysis of governmental operations to identify the components contributing to changes in actual revenues or expenditures from year to year. Specifically, changes in funding levels due to inflation, population and funding decisions are isolated. The changes due to funding decisions are desegregated further to determine the extent of shifts in funds and the proportional share of the remaining increase or decrease in funds. This latter “shift and share” component of the analyses (similar to mix variance computations) can more clearly identify the funding emphasis of the local political unit.     

Cognitive science and decision making research in accounting

The purpose of this paper is to discuss the relevance of cognitive science to decision-making research in accounting. First, the context into which it interfaces the field of accounting is reviewed. Next, the cognitive science applications to accounting are presented and evaluated as they relate to four levels of investigation. The paper concludes with implications for future research as well as a discussion of methodological issues which must be addressed.     

Using Google Scholar citations to rank accounting programs: a global perspective

We conduct an assessment on accounting program research performance based on Google Scholar citations for all articles from a set of 23 quality accounting journals during 1991–2010. Our work is a new approach in accounting by directly measuring the impact of the faculty research in accounting programs. We find that the top-5 accounting programs are the University of Pennsylvania, the University of Chicago, Stanford University, the University of Michigan, and Harvard University. These top programs produce a large number of high impact articles. In addition, using the mean citations from all articles in a journal, we find that the Review of Accounting Studies (RAST) is a top-5 journal, replacing Contemporary Accounting Research (CAR).     

It'sOnly Words -- Impacts of Information Technology on Moral Dialogue

New forms of information technology, such as email, webpages and groupware, are being rapidly adopted. Intended to improve efficiency and effectiveness, these technologies also have the potential to radically alter the way people communicate in organizations. The effects can be positive or negative. This paper explores how technology can encourage or discourage moral dialogue -- communication that is open, honest, and respectful of participants. It develops a framework that integrates formal properties of ideal moral discourse, based on Habermas' (1984) theory of communicative action, with properties of informal communication that help sustain good moral conversations (Bird, 1996; Johannesen, 1996). Ten criteria distilled from these works form the basis of a template that can be used for assessing the positive and negative impacts of emerging information technologies on moral dialogue.     

Warming temperatures will likely induce higher premium rates and government outlays for the U.S. crop insurance program

Likely climate change impacts include damages to agricultural production resulting from increased exposure to extreme heat. Considerable uncertainty remains regarding impacts on crop insurance programs. We utilize a panel of U.S. corn yield data to predict the effect of warming temperatures on the mean and variance of yields, as well as crop insurance premium rates and producer subsidies. While we focus on corn, we demonstrate that the subsidy impacts are likely to carry over to other major program crops. We find that warming decreases mean yields and increases yield risk on average, which results in higher premium rates. Under a 1°C warming scenario, we find that premium rates at the 90% coverage level will increase by 39% on average; however, there is considerable statistical uncertainty around this average as the 95% confidence interval spans from 22% to 61%. We also find evidence of extensive cross‐sectional differences as the county‐level rate impacts range from a 10% reduction to a 63% increase. Results indicate that exposure to extreme heat and changes in the coefficient of variation are large drivers of the impacts. Under the 1°C warming scenario, we find that annual subsidy payments for the crop insurance program could increase by as much as $1.5 billion, representing a 22% increase relative to current levels. This estimate increases to 3.7 billion (57%) under a 2°C warming scenario. Our results correspond to a very specific counterfactual: the marginal effect of warming temperatures under current technology, production, and crop insurance enrollments. These impacts are shown to be smaller than the forecasted impacts under a commonly used end‐of‐century general circulation model for even the most optimistic CO₂ emissions projection.     

Felt responsibility for change in public organizations: general and sector-specific paths

Employees may be a source of performance-enhancing innovation or an obstacle to its implementation. This article develops a model of felt responsibility for change that integrates general and public sector-specific components. Structural equation modelling using survey data collected from Korean government employees suggests that both transformational leadership and performance-based incentives influence change attitudes by strengthening an organization’s climate for innovation. The analysis also suggests that transformational leadership wields influence through reinforcing public service motivation. It is argued that this path is uniquely relevant to the implementation of reform in the public sector.     

The Impact of Early Commitment on Games Played: Evidence from College Football Recruiting

We use data on athletic scholarship acceptance decisions to show that high school football players signal their ability level by delaying commitment. Although colleges can obtain information about student athletes, National Collegiate Athletic Association regulations limit information flow, making private information an important component of the scholarship market. Using ordinary least squares, censored regression, and negative binomial estimation, we show that for a given observed ability level, committing to a scholarship offer early is associated with less playing time after acceptance. In one season and at a typical average early signing date, early‐committing athletes played in 0.21 fewer games per season, or about 4% of the average number of games played.     

Connecting two markets: An equilibrium framework for shorts,longs, and stock loans

We analyze a reduced-form framework for understanding the equity loan market's impact on share prices. We show that hard-to-borrow stocks will have distinct return patterns, responding more to shocks in the supply of shares available, and to changes in the heterogeneity of investor beliefs, than other stocks. We conduct two empirical tests in which we find strong support for these equilibrium predictions. In our first test, we take advantage of a tax-driven exogenous shock to share loan supply and find that when supply is reduced around dividend record dates, prices of hard-to-borrow stocks increase 1.1% while prices of easy-to-borrow stocks are unaffected. In our second test, we find that hard-to-borrow stocks have 4.8% lower three-month returns than other stocks, with negative returns concentrated in stocks with high heterogeneity in investor beliefs. Thus, we extend the Diether, Malloy, and Scherbina (2002) result that stocks with a greater dispersion of investor beliefs have lower returns.     

Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Ad Evaluation

This research investigates a frequently encountered and important decision faced by advertisers: how to face profile images of products in advertisements. Three empirical studies find support for a profile-fluency effect: Profile images of products facing inward (versus outward) toward the center (versus edge) of an ad are easier for consumers to process and result in more positive consumer evaluations. In addition, there is evidence that this effect depends on the shopping goal of the consumer. The results have clear implications for current practices in advertising and offer opportunities for future research.