Consumers' perceptions of food packaging: an exploratory investigation in Potchefstroom,South Africa

Consumers form perceptions of various food products through their comprehension of the visual stimuli on food packaging that attract their attention. These perceptions directly affect their purchasing decision at the point of purchase, which emphasizes the importance of attention‐capturing packaging attributes. However, little research is available regarding consumers' perceptions of food packaging, especially in the South African context. This study aimed to explore a sample of South African consumers' perceptions of food packaging and how these perceptions were formed through the perceptual process. A qualitative, exploratory study was conducted by means of 25 semi‐structured interviews and through the use of ambiguous mock packaging as a projective technique. Participants were questioned regarding their general perceptions of food packaging. The attention‐capturing ability of packaging as well as consumers' interpretation of this packaging after exposure to the mock packaging was also discussed. Findings from the study indicated that participants mainly based their perception of food packaging on its functional (being purposive, recyclable and informative) and physical attributes (being attractive, of high quality and hygienic). This study also indicated that information and visual attributes of packaging are important to gain consumers' attention in‐store. Participants' comprehension of packaging included general associations of specific food products with certain types of packaging, such as associations with quality and shelf life. Negative associations with packaging mostly entailed difficulty to handle the product, poor quality of the product and environmental problems. This study identifies those product attributes that participants regarded as the most important stimuli for forming positive perceptions regarding food packaging. It is important for manufacturers to pay attention to the information on perceptions that was gained in this study, as it might help them to create packaging that better fulfil consumer needs. These findings could also be applied in a larger study of a quantitative nature, which will ultimately result in more positive consumer shopping experiences and consumer satisfaction regarding food packaging.     

Rationalising Inappropriate Behaviour at Contested Sites

This paper examines how tourists justify inappropriate behaviour at contested cultural heritage sites through an analysis of weblogs of people who climbed Uluru, Australia. The climb is increasingly seen as being inappropriate, culturally insensitive and socially unacceptable. Yet it remains open and up to 150,000 people participate each year. Park managers and traditional owners are trying to demarket it with the hope that falling consumer demand will ultimately result in its closure. The study revealed three types of climbers: those who reject the Aboriginality of the place; those with different value sets who see nothing inherently wrong with their actions; and a large group who is aware that its actions may be inappropriate and who, therefore, need to invoke some sort of neutralisation technique to rationalise their decision. This latter group is more likely to respond to behaviour modification messages and should be the main target of future demarketing activities.     

What do we know about the capital structure of small firms?

Firm data from ten Western European countries is used in this paper to contrast the sources of leverage across small and large, as well as across listed and unlisted firms. Specifically, the explanatory power of firm-specific, country of incorporation institutional, and macroeconomic factors is evaluated. Using data that is more comprehensive in coverage than that used in the existing research the stylized facts of the capital structure literature for large and listed firms is confirmed, but contrasting evidence is obtained for smaller companies. First, the country of incorporation carries much more information for small firms, supporting the idea that small firms are more financially constrained and face non-firm-specific hurdles in their capital structure choice. Second, using two different leverage measures it is shown that the relationship of firm size and tangibility to leverage is robust to the measure used for listed, but not for unlisted firms.     

Immigrants' Adaptation and Interracial/Interethnic Interactions in Natural Environments

ABSTRACT

This study examined the role of leisure in natural environments in immigrants' adaptation, with a particular emphasis on facilitating interracial/interethnic interactions. Berry's adaptation framework was used as a theoretical framework. The project used in-depth individual interviews with 70 immigrants from China, Latin America, Morocco, Turkey, Ukraine, and Vietnam residing in the United States, the Netherlands, Germany, and Poland. The findings showed that recreation in natural environments promoted immigrants' psychological adaptation by helping to improve psychological and emotional well-being, develop feelings of attachment, strengthen social ties, and build memories and family traditions. The sociocultural adaptation was increased when immigrants learned about the culture of the host countries. The natural environments were not particularly conducive to establishing interactions with strangers but were convenient settings for interacting with families and members of the ethnic community.     

A toolkit in SAS for the evaluation of multiple imputation methods

This paper outlines a strategy to validate multiple imputation methods. Rubin's criteria for proper multiple imputation are the point of departure. We describe a simulation method that yields insight into various aspects of bias and efficiency of the imputation process. We propose a new method for creating incomplete data under a general Missing At Random (MAR) mechanism. Software implementing the validation strategy is available as a SAS/IML module. The method is applied to investigate the behavior of polytomous regression imputation for categorical data.     

The West German economy

The World Economy And The West German Economy In The Autumn Of 1989

The West German economy     

Knowledge Protection Challenges of Social Media Encountered by Organizations

Although social media (SM) represents a new means of creating and sharing knowledge, it also presents new challenges for protecting confidential information and other data that companies do not want to share. However, knowledge protection and security-oriented knowledge management processes related to SM have received little attention in previous studies. This research attempts to close that gap by examining which information and knowledge protection challenges arise from employees' use of SM, why they arise, and how organizations can address them. The main contribution of this study is a framework that integrates three types of knowledge protection challenges (information security challenges; reputation challenge; management challenges) with five special characteristics of SM (information distribution speed; blurry audience; merging of private and professional identity; easily collectible information; generation transition), which explain why these challenges arise. In addition, the framework presents eight questions that organizations should answer to help them address the three types of knowledge protection challenges. Our findings have practical implications: by answering the eight questions proposed in this study, companies can create knowledge management and protection policies for SM. Furthermore, the findings in this study open up several future research questions.     

Women entrepreneurs in sub-Saharan Africa: An institutional theory analysis from a social marketing point of view

This paper takes an international marketing (IM) approach to the study of women entrepreneurs (WEs) in sub-Saharan Africa by examining factors in the environments in which WEs operate. The goal is to understand better how environmental barriers of many types impact the efforts of WEs. Using institutional theory-driven analysis, findings from a wide range of literature are integrated, with special attention to issues of the social legitimacy of women as entrepreneurs. Results of this study demonstrate that WEs in sub-Saharan Africa face a daunting array of challenges arising from the socio-cultural, economic, legal, political, and technological environments in which they live. Moreover, unfavourable conditions in local regulatory, normative, and cognitive systems place additional burdens on women who desire to become entrepreneurs or to expand an entrepreneurial business. In order to address these gender-specific problems, social marketing is recommended with the goals of (1) changing social beliefs, attitudes and behaviours that negatively affect Wes, and (2) improving conditions in institutional systems and market environments. Recommendations in the paper suggest how to bring about changes in attitudes towards women, work and their independent enterprise. In conclusion, directions for future scholarly research are identified.