The usage of social media as a marketing tool in two Southern African countries

This research provides empirical evidence for the usage of social media in the marketing of accommodation establishments in two Southern African countries. The usage of social networks in the accommodation sector of these two countries has received little attention in hospitality research. The study finds that social media is used very differently by marketers in the two countries. Marketers of accommodation establishments need to be aware of such differences and not assume that all countries use these media in the same way. The study provides evidence on how social media is utilised by accommodation establishments from a developing country perspective. Its findings are useful not only to marketers but also to researchers in the field of social media marketing, especially in the Southern African region.     

Cocoa pricing options and their implications for poverty and industrialization in Ghana

This study establishes the cocoa pricing subsidization options that will stabilize processors’ throughput while meeting the multiple, but possibly conflicting, public policy objectives of maximizing government revenue and reducing poverty among Ghanaian cocoa beans producers. To evaluate these options, we construct and numerically simulate a structural dynamic stochastic model of a representative cocoa processor who maximizes the present value of current and expected future profits, given prevailing market conditions and cocoa pricing policies. Our results indicate that, given current processing capacity, the Ghana Cocoa Board would have to offer a 92% discount to processors on main‐crop beans in order to achieve the industrial goal of locally processing 40% of annual production. This would cause light‐crop beans used in processing to be completely displaced by main‐crop beans carried over as inventory. It would also increase mean processor revenues by 167%, but cause the Ghana Cocoa Board to operate at a significant deficit, implying that the stated goal could only be achieved through massive government subsidies.     

What counts as a reasonable extent? – a systems approach for understanding fire safety in Sweden

Swedish legislation requires that any owner or user of a building maintain a reasonable level of fire protection measures to ensure the safety of all people located in the building. If a building, in the wake of a fire, in court is determined not to have had a reasonable fire protection, the blame will likewise be assigned to the building owner or user. Using the perspective of risk governance, this study aims at analysing how regulation and stakeholders interact to maintain a specific level of fire protection in hotels. The focus is on identifying problems and frictions that have emerged from the complex relationships, and differences of interests, between the different stakeholders. Based on a stakeholder analysis, 11 respondents were selected for an interview study. The main problems identified in the analysis are that there are ambiguities for the individual hotel owner to know whether her or his fire protection measures are reasonable according to the law, that the system has emerged without clear political goals, problems related to the process of local supervision, that the ambiguous situation gives rise to opportunities of other stakeholders to claim the definition of what counts as a reasonable extent, and the ethical problems associated with convicting a single individual for failure in a complex multi-actor system.     

Ample Consumption Period Available Until Use-by Dates: A Potential Marketing Position for Store Brands

SUMMARY

Store brands, when moving upscale, inevitably relinquish their value for money appeal and therefore require some quality dimension to compete. This article is proposing that the promise of “generous” use-by dates as a surrogate for quality could be considered as a positioning plank to promote store brands as alternatives to manufactured brands. Logit analysis is employed to explain shoppers' perceptions and responses to use-by dates, of products that they regularly buy, and of alternative products that they have never bought before if the use-by dates of their regular items are perceived to be too short.     

Protecting software development projects against underestimation

When a project in progress has been seriously underestimated, it is essential to figure out how much additional effort is required to complete it within its original scope and delivery date. This article posits that project contingencies should be based on the amount it will take to recover from the underestimation, and not on the amount that would have been required had the project been adequately planned from the beginning, and that these funds should be administered at the portfolio level. A model to calculate the required funds is developed.     

The numbing effect of mortality salience in consumer settings

Nationwide Insurance and Johnnie Walker Scotch aired advertisements that encouraged people to contemplate death. What are the immediate emotional and perceptual outcomes of such advertisements? With five studies, thinking about death was found to attenuate emotional reactions and perceptions, a novel finding in the literature. This attenuation was observed with neural and self‐report measures along with retrospective and prospective assessments of emotion and is an outcome not yet investigated in mortality salience research. Contemplating death dampened people's expectations of emotion in a future consumption experience and diminished the attractiveness of the experience. Similarly, contemplating death affected backward‐looking assessments of emotion, for example, when nostalgic memories are brought to mind. Importantly, this dampening effect of mortality salience was replicated with advertisements that portrayed death‐related concepts and attenuated emotional reactions to subsequent advertisements.     

A note on the periodicities in the logistic analyses of growth processes

In real life growth processes there is always an intrinsic finite response time. This means that these systems do not respond instantaneously so that the logistic modeling of such processes should be formally described by a delayed logistic equation. This poses enormous difficulties to their time evolution modeling as there are no analytical solutions to the delayed logistic equation. In this paper we show that by performing a conventional Verhulst logistic modeling of the corresponding time series data, associated with a fine-coarse analysis of the resulting residuals, we can disclose the underlying periodicities due to the finite time response effects.     

Les Caisses Rurales Face à l'Union Monétaire: Une étude d'efficacité comparée

The authors analyze the economic efficiency of rural credit unions of large size compared to a group of credit unions. The methodology is based on the analysis of profitability, productivity and efficiency ratios and on the estimation of a Cobb–Douglas cost function. The evolution during the period 1989–1994 as well as the situation at the end of this period are examined. The same methodology is used to study the rural credit unions individually.     

THE RELATIONSHIP BETWEEN TOURISM AND TRADE IN SOUTH AFRICA

This article explores the relationship between tourist arrivals and trade in South Africa. Two analyses were conducted – a panel data analysis, which included tourism and trade data of 40 countries with South Africa, and a time‐series analysis that involved South Africa's main tourism and trade partners. Cointegration tests, Granger causality and Block exogeneity tests were used to investigate the nature of the relationship. The results of the panel data analysis show that for South Africa as a whole, there is indeed a long‐term relationship between tourist arrivals and trade, and that bidirectional causality exists. The results for the country case studies are mixed, although the evidence is stronger for the hypothesis that tourism causes trade.