Errata

Ohne Zusammenfassung     

A symposium on Understanding Society,the UK Household Longitudinal Study: introduction

Understanding Society, the UK Household Longitudinal Study began in 2009, and built on and incorporated its predecessor the British Household Panel Survey. It is the largest survey of its kind in the world and provides rich opportunities for economic research and policy analysis. In this introduction to a symposium on Understanding Society, we review the main features of the study, how it is conducted, and evidence on data quality. We also discuss past and potential uses in economic research.     

A temporal perspective on the relationship between top management team internationalization and firms' innovativeness

This study examines whether top management team (TMT) internationalization is positively related to firm innovativeness. Besides focusing on the accumulation of top managers' international knowledge and capabilities, we explore the influence of moderators reflecting temporal concerns at three levels: CEO age, TMT tenure, and firm age. Combining upper echelons theory with innovation literature and using a sample of large stock-listed German firms, we demonstrate that TMT internationalization can increase firm innovativeness. This relationship is context-dependent on the age of the CEO. Overall, this paper sheds light on the antecedents of firm innovativeness and the consequences of increasingly international TMTs.     

Business Process Management as a Key Factor for eHealth Success

International Advances in Economic Research -     

Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry

In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics in both consumer decisions as well as in firms' marketing policies. Other research has begun to explore the strategic aspects of product line design in a competitive environment. In both cases, structural models have given us new insights into consumer and firm behavior. For example, incorporating consumer and firm dynamics may help explain patterns in our data that are not well-captured by static models. Similarly, the strategic aspects of firm entry and product-positioning may be intrinsically linked to firm conduct and the intensity of competition in a market. Structural analysis of these consumer and firm decisions raise a number of substantial computational challenges. We discuss the computational challenges as well as specific empirical applications. The discussions are based on the session “Structural Models of Strategic Choice” from the 2004 Choice Symposium.     

Discrete choice models of firms’ strategic decisions

This paper outlines the methods and applications related to the nascent area of empirical discrete games in marketing. Many key strategic decisions firms make involve discrete choices such as deciding the location of a new store, determining where in product space to position a product, or what options to offer in a service contract. These decisions are fairly complex and typically involve the consideration of a number of demand, cost, and competitive factors. What makes these discrete choices particularly interesting (and challenging to analyze) is that they are interrelated with the choices of other firms because firms take into account the actions of their competitors when making their own decisions. We describe the basic problem of dealing with interrelated discrete choices in a game-theoretic framework and present the various estimation methods available. A discussion of the existing applications and future research opportunities concludes the article.     

Approximation methods for piecewise deterministic Markov processes and their costs

In this paper, we analyse piecewise deterministic Markov processes (PDMPs), as introduced in Davis (1984). Many models in insurance mathematics can be formulated in terms of the general concept of PDMPs. There one is interested in computing certain quantities of interest such as the probability of ruin or the value of an insurance company. Instead of explicitly solving the related integro-(partial) differential equation (an approach which can only be used in few special cases), we adapt the problem in a manner that allows us to apply deterministic numerical integration algorithms such as quasi-Monte Carlo rules; this is in contrast to applying random integration algorithms such as Monte Carlo. To this end, we reformulate a general cost functional as a fixed point of a particular integral operator, which allows for iterative approximation of the functional. Furthermore, we introduce a smoothing technique which is applied to the integrands involved, in order to use error bounds for deterministic cubature rules. We prove a convergence result for our PDMPs approximation, which is of independent interest as it justifies phase-type approximations on the process level. We illustrate the smoothing technique for a risk-theoretic example, and compare deterministic and Monte Carlo integration.     

The eventization of faith as a marketing strategy: World Youth Day as an innovative response of the Catholic Church to pluralization

• The declared objective of World Youth Day (WYD), a Catholic Church event staged in a major world city every 2–3 years, is to evangelize youth – including those on the fringes of, and outside, the Church. The 20th WYD, which was held in Cologne, Germany in 2005, was the subject of a project conducted by a research consortium funded by the German Research Foundation (DFG). The preliminary hypothesis that WYD combines elements of traditionalistic festivals and modernistic events and that this combination yields a new event form – the “hybrid event” – was confirmed.
• This paper presents some of the findings gained from an ethnographic investigation of the organization of WYD that was informed by an action-theory perspective in the tradition of Peter L. Berger and Thomas Luckmann's sociology of knowledge. From this perspective, which focuses on the goals, strategies, and personal relevancies of the organizing team (German) WYD can be unequivocally reconstructed as a Catholic Church marketing event. The “product” – the Catholic faith, uniquely personified by the Pope – is presented by an elite organizing team in an atmosphere of fun and mystery that especially appeals to young people. Hence, the Catholic Church succeeds in shedding its sometimes fuddy-duddy image and in bringing young people to perceive it as a vibrant, modern religious institution. This should prove to be a competitive advantage in an age of religious pluralism.

Copyright © 2010 John Wiley & Sons, Ltd.     

Sticking to your plan: The role of present bias for credit card paydown

We use data from an online financial service to show that many consumers fail to stick to their self-set debt paydown plans. This behavior is best explained by present bias. Our empirical approach is informed by a parsimonious model showing that the sensitivity of spending to paycheck receipt reflects a present-biased agents short-run impatience, and that this sensitivity is reduced by available resources only for agents who are aware (sophisticated) of their future impatience. Classifying users accordingly, we find that (i) sophisticated users debt paydown decreases with short-run impatience, and that (ii) planned paydown is most predictive of actual paydown for sophisticated users.